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270、Breakout

"The Temptation to Go Home" became popular without any surprise.

The content in the plot is discussed online:

"Lin Pinru was too stupid in the early stage, but she finally woke up later. It was really good to enter the revenge stage!"

"Hong Shixian is not satisfied with marrying such a beautiful woman. I really want to beat him to death."

"Elie and Hong Shixian can still be whitewashed in the later stages, which is really speechless."

"Is it my only one to see this show as a comedy?"

"Does anyone know what brand of juicer Lin Pinru often uses? I went to several shopping malls but couldn't find it."

"The brand of juicer is called Pinru, you can't imagine it? It's sold on Taobao and JD."

"It's not just the juicer, the clothes, furniture, appliances, shoes, bags in the play... are all provided by Pinru. It's the first time I saw such a comprehensive implant, I was so laughed to death."

...

The little girls in Luoxiu company gather together every day to talk about the content in the plot, arguing whether Hong Shixian is a scumbag, whether Lin Pinru should divorce, whether Ellie is pitiful or hateful...

Once, Luo Xiu encountered it and scolded him fiercely: "If you don't work well during working hours, what are you doing?"

One of them was an event planner who defended himself: "We discussed the plot content to plan the March 8th promotion event, not a fishing event."

"Okay, okay, if you don't come up with a solution that will satisfy me, don't blame me for being as cruel as Ellie."

"We have just finished the plan, and the theme of the event is "Be your own queen with Pinru". Pinru has a pun, which is both the heroine Lin Pinru and our brand name, so that consumers can see

Our products will be associated with the image of independent women.”

"It sounds okay." Luo Xiu took over their activity plan and started to watch it carefully.

I have to say that after several big promotions, this group of planners has grown a lot.

Their ideas are no longer just the imagination of young people, but also include mature thinking.

There is no longer only creativity, but also more considerations about how to transform creativity into transactions.

"This plan is done well, I only give a small suggestion. Since the theme of our event is to be our own queen with Pinru, why not just change Women's Day to Queen's Day?"

In the future, Taobao did change Women's Day to Queen's Day and Goddess Day, but there is no such name yet.

Luo Xiu's suggestion aroused dissatisfaction among some male planners: "Our products also have male consumer groups. Will our call Queen's Day cause boycotts from male consumer groups?"

Luo Xiu shook his head, "No plan can take care of everyone. The female group is our main target user, so we must give priority to care, and I believe most men are not that sensitive."

"The boss is right. Male consumers are not that sensitive to shopping. Even if we have a Male King Festival or Male God Festival, male consumers will not pay a penny more. They will buy what they need.

I can't force it."

"That's it."

Luo Xiu did not argue too much on this topic.

Women are prone to shopping urges, while men spend more money on games. Women spend more money, and no one is more noble than anyone else. If they continue to argue, there will be no result.

...

With the popularity of the TV series, Guan Shiyun, which was originally tepid, has also risen rapidly.

Whether it is Baidu Index, Tieba, Weibo, and Guan Shiyun have all entered the topic list, and the discussion is as popular as the first-tier actresses.

Of course, this popularity will gradually diminish with the end of the TV series, unless there are other works that can maintain popularity in the future.

For Guan Shiyun, even if she failed to maintain her popularity later, there was no regret. After all, she had seen the scenery on the top of the mountain now.

Compared to countless female artists struggling at the bottom, she is already very lucky.

She knew that this luck was brought to her by Luo Xiu. If Luo Xiu had not won the heroine of this drama for her, she might have been waiting for a chance to show up now.

Therefore, after the TV series became popular, she did not call her parents or share it with her sister, but called her to thank Luo Xiu:

"Thank you for getting this show for me. Without your help, I will definitely not have the achievements I have today."

Luo Xiu smiled and said, "What's the use of saying thank you? Don't you think about how to repay me?"

"Of course I will, I..." Guan Shiyun couldn't think of how to repay Luo Xiu.

If you talk about money, after leaving her father, Luo Xiu's current assets are much higher than hers.

"I'll let my sister repay you well."

"Get out, Xiaoyu is Xiaoyu, you are you." Luo Xiu was a little unhappy. Guan Shiyu was his girlfriend, but she was not a tool for others to repay kindness.

"I didn't mean that." Guan Shiyun wanted to explain.

"I'm just kidding. You are the spokesperson for Pinru and help me promote the products well, even if it will be the greatest reward for me."

"I see."

In the days that followed, Guan Shiyun really kept her promise. No matter what occasion she attended, her outfit would always be Pinru.

Other actresses are all wearing big brands, but she insists on wearing Pinru's clothing, Pinru's bags, shoes...

When attending events, variety shows or interviews, I often talk about Pinru.

No spokesperson is more dedicated than her.

Previously, the popularity of the Pinru trademark was limited to e-commerce shopping crowds, but now its influence has rapidly increased and has been known to more people.

Now some older consumers even go to offline shopping malls to buy Pinru's products, and are told that they are out of stock.

This phenomenon made Luo Xiu start to think about whether it was time for Pinru to enter the offline market.

In the past, Pinru was just a Taobao brand. No matter how high the sales volume was, it was not recognized by traditional big brands.

Those traditional big brands don’t take Pinru seriously. Many people even think that Pinru’s sales are fake and are produced by brushing orders.

Even if some insiders acknowledge Pinru's sales, they are also skeptical about its brand influence.

I believe that Pinru's current sales are just castles in the air, without foundation, and will collapse at any time.

One day when some negative news comes out, or if the e-commerce platform suddenly controls its traffic entrance, it will immediately face death.

Luo Xiu never refuted these views.

Because this is right, Taobao brands just have no foundation.

In his previous life, he had seen too many beautiful Taobao brands, but fell into the soil overnight and became worthless.

Thinking of this, Luo Xiu decided to use this wave of popularity to quickly promote the layout of the offline market.

At the same time, it increases advertising through traditional channels to build Pinru into a national brand known to all ages.
Chapter completed!
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