339 , The Voice of China
"I want to hold a national music competition on Zhiyin."
Luoxiu said in a surprising way.
"National Music Competition? What to do?"
"We don't have experience in this area?"
Everyone looked at their boss in confusion, not understanding why he suddenly thought of this.
"We have no experience, but we can find experienced people to cooperate with." Luo Xiu smiled, "I heard that a local station is preparing a music review program, which we can jointly organize with them."
"Has Mango TV made a super man and super girl again? It was quite popular in the front, but it's already bad now, right?"
Luo Xiu shook his head, "It's not Mango TV, it's Blueberry TV."
“Blueberry table?”
Everyone doesn't understand it even more. In their impression, only Mango TV did this type of program better, and other TV stations have been imitating it, but never surpassed it.
Luo Xiu couldn't say that he had returned from the future, knowing that Blueberry Channel will soon have a program called "The Voice of China" that is popular all over the country.
He had no choice but to explain: "There was a program in the Netherlands called "Voice of the Netherlands" two years ago, which attracted 18.2% of the total Dutch population. I heard that Blueberry Channel introduced the copyright of Voice of the Netherlands and planned to make a similar program."
Even though so many years have passed, Luo Xiu still remembers the popularity of this show. It can be said that it is another phenomenal talent show after 2005 Super Girl.
As a time traveler, of course, you won’t miss such a good resource.
Moreover, the first season is the hottest, but the cooperation threshold is the lowest.
Take the naming fee as an example. The first season is only tens of millions, but the subsequent seasons have increased to hundreds of millions, but the advertising effect is far inferior to the first season.
What Luo Xiu wanted to do was of course not just an ordinary naming, but a deeper cooperation.
"My idea is to put the players' auditions on our Zhiyin platform. Everyone can upload songs to sign up for the competition, and divide them into different competition areas based on cities. The top three provincial rankings will be decided by netizens, and then enter the main competition area."
"Zhiyin members can vote ten votes every day, non-members can vote one vote, and they can also get an additional vote bonus by giving gifts to the contestants."
For the program team, Zhiyin can help them warm up in advance and provide large-scale publicity for them in advance.
For Zhiyin, this show can bring huge popularity and benefits.
Moreover, at this time, neither the organizer nor the singer himself could have expected the popularity after the show was broadcast, and Zhiyin had a great opportunity to sign an exclusive copyright contract with them.
Zhiyin is now snatching the copyrights of the previous classic songs from other platforms, but the copyrights of these popular songs are sold to multiple parties, and taking these copyrights cannot open up a gap with the opponent.
The key to whether we can win this copyright war lies in whether we can monopolize the singers who will become popular in the future.
Regarding this, no matter how unique the musician is, he is not as unique as Luo Xiu.
At most, you can only be called a talented person who has a wise eye, and I am a divine calculator who has seen through the destiny.
No matter how powerful a person is, there are so many people across the country, you may not be able to see him.
Luo Xiu didn't need to look at it and knew that there would be such a person in this world who was about to emerge and make a big splash.
'You rely on technology, I rely on mysterious techniques!'
When Luo Xiu thought of this, could he take the opportunity to sign a contract with some grassroots singers?
In this way, the closed loop is completed from singer to platform.
The platform can obtain more resources and exposure for singers, helping him become popular quickly.
Singers can also feed back to the platform and help the platform absorb users. As long as high-quality works are always produced, the platform will not fail.
"The boss has such a good idea!"
"It's worthy of being the boss, it's longer than we think."
"Boss, let's do it like this!"
Everyone knows that when the boss talks about this, he must start the execution. At this time, he can no longer play the opposite tune with the boss, so he can only flatter him without any brainstorming.
Luo Xiu pressed his hand, "Since everyone has understood the focus of our next work, then Liu Fang, you will lead you to give me a complete plan in the past two days, and I will take it over to discuss with the program team."
"Okay, Mr. Luo, please ensure that you complete the task."
"Then let's go!"
The happiest thing about Luo Xiu now is that he finally doesn’t have to stay up late to do PPT by himself.
As long as he expressed his ideas, a group of people would help him stay up late to do the PPT.
He just needs to take it over and make a simple modification, and then he can go to discuss with the partner.
Only those who have been tortured by various PPTs can deeply understand how good this feeling is.
...
Two days later, Luo Xiu took this plan and flew directly to Xihang.
This was the first time in his life that he went to Xihang on a business trip not because of Ali.
Luo Xiu didn't have much feelings for this city.
Because every time I come here, it is a physical and mental torture.
What's more, he brought his girlfriend with him this time.
In Luo Xiu's words, it means: he was tortured by his partner during the day and tortured by the little fairy at night.
This has led to severe lack of sleep these two days and even dark circles have emerged.
Luo Xiu decided to return to the company and summon colleagues to see how much sacrifice the boss made for the company.
You just worked overtime, what else can I complain about?
Get back to the point.
Luo Xiu took Guan Shiyu into the headquarters building of Blueberry Platform and met Mr. Wang from their advertising and marketing department.
"Welcome to President Luo, welcome to welcome him if he is wrong, and welcome him if he is wrong!"
"Mr. Wang is so polite. We have long wanted to come and visit, but we just couldn't find time."
Although Luo Xiu came to discuss cooperation as Party A, he did not act arrogantly, but shook hands with him politely.
"As soon as our investment information was released, President Luo had already received the news. It seems that President Luo is really paying attention to our industry."
"Of course, I am also a music fan!"
Luo Xiu wanted to complain in his heart: Your investment information has been released long ago. No one wants to name the name, but he still pretends to be very popular.
There are already many similar copycat programs in China. When Xiaolantai spent a huge amount of money to introduce the original version of He Lan's voice, it was not favored. Most advertisers were skeptical about the program.
As the show was about to be broadcast, Mr. Wang, who was in charge of advertising marketing on the TV station, had to personally launch an advertisement.
At that time, the brand dispute between Jiaduobao and Wanglaoji was in a fierce stage, which allowed Mr. Wang to see the opportunity and successfully finalize the naming merchant.
At this time, we shouldn’t have gone to find Jiaduobao yet, and it was the time when their advertising department was hitting a wall everywhere.
What I fear most when doing business negotiations is that my trump card is clearly understood.
Chapter completed!