The naming contract for "The Voice of China" was signed, and the most important task next is to provide a loud advertising slogan for the program team.

In the original history, at the beginning and end of each episode of the Voice of China, you can hear Hua Shao pronounce a fast and long slogan:

"Authentic herbal tea, authentic voice, welcome to watch the Jiaduobao herbal tea led by herbal tea, the Chinese Voice of Jiaduobao, which was named for you. Drink Qili and add motivation, Wahaha Qili mental health products, cheer for the Chinese Voice of China. This year..."

The whole paragraph has hundreds of words, and after all, the chapter is completed by one quarter.

Because the sponsor's slogan was too long, host Hua Shao had to finish reading it at four times.

In the end, the audience had no impression of the content conveyed by the slogan, but instead made Hua Shao successful, winning him the first generation of "Good Tongue of China".

A good slogan is too important.

It can cost tens of millions of advertising costs and hundreds of millions of advertising results.

A bad advertising slogan can waste tens of millions of advertising fees.

In order to get a good advertising slogan, Luo Xiu specially invited a 4A advertising company in Yangcheng to ask them to make a proposal as soon as possible.

In Yangcheng, 4A can be said to be the holy place for every hard-working advertiser. Entering 4A is almost equivalent to entering the highest palace in the advertising industry.

It is equivalent to a hard-working overtime dog, who has risen to the top and went to a Grade A office building to work as an overtime dog.

Essentially, it's still an overtime dog.

It seems that when people mention advertisers, they will have labels such as "overtime" and "swearing Party A".

But Luo Xiu’s understanding of advertisers is not the most serious than other industries.

Many times, there are not many people working in the company all morning, and they don’t come to the company slowly until noon, have lunch and smoke two cigarettes, and then in the afternoon, of course they have to work overtime in the evening.

When I get home in the middle of the night, I still have to play games and watch dramas.

Before going to bed, I posted a message on Moments: Have you ever seen Yangcheng at 4 a.m.?

The reason why outsiders think that overtime is very serious in this industry is because they have louder voices.

He can write articles, draw comics, and complain.

And those factory workers in 007 do not have these talents, so their voices will naturally not be seen.

Of course, even 4A is still far inferior to Pinru today.

In Yangcheng, any advertising company hopes to establish a long-term cooperative relationship with Pinru Group.

They received a call from Pinru Marketing Department and reported it to the boss as soon as possible. Then the boss personally brought the team to Pinru to conduct preliminary communication to show respect.

Luo Xiu never attended this kind of preliminary communication meeting that had no plan, but when he heard that the boss had arrived, he had to choose to show up when the meeting was almost over.

When Luo Xiu entered the door, they were having a heated discussion, so he sat quietly by the side to listen.

Four people came to the advertising company. The boss was a middle-aged man in a long gown. He had a well-trimmed beard and a folding fan in his hand, looking like a cultural person.

The second one is a beautiful woman wearing OL clothes, their account manager, responsible for the docking of follow-up work. She is beautiful and sweet, and elegant.

The third one is their creative director, a young man with long shoulders and hair, with a string of English letters tattooed on his arms. If he rolled up his sleeves and exposed his arm tattoo to meet important customers in other companies, it may give people the impression that this company is not very reliable, but it feels normal in advertising companies.

The fourth one is their design, but Luo Xiu didn't see whether he was a gentle boy or a more manly girl.

He didn't speak, and sat silently all the way, as if he was out of place with the world.

Luo Xiu guessed that he would come with him to let him wipe the customer's needs.

These four people also have something in common, that is, the desktop is full of four Apple computers, and the mobile phones they use are also the latest version of iPhone.

But there is no need to envy them, because they all pay for these equipment.

I only heard their account manager say, "I have talked so much, but we actually want to know what specific needs your boss has."

"Our President Luo just came in, so why don't we ask our President Luo to tell you personally!"

After hearing this, Luo Xiu had to stand up from the corner, "Thank you all for your own hard work, I personally don't have any specific needs."

"Hello, Mr. Luo, I'm very happy to see you. I am Zheng Jianhua from Gemei." The boss quickly stood up and handed Luo Xiu a business card with both hands.

"Mr. Zheng, please sit down!"

"I just heard your colleagues in Marketing introduce some of the needs of this project. We are very confident to submit a perfect answer. I wonder what else do you want to add to Mr. Luo?"

Luo Xiu waved his hand, "You Gemei is the leading advertising company in Yangcheng. You are all elite talents in the advertising industry. I have always respected the opinions of professionals and tried to avoid guiding experts as outsiders. Therefore, as long as you come up with your best works, I don't have much opinion."

"Mr. Luo is really the person we have seen who understands us the most. Unlike many company bosses who like to point fingers."

Zheng Jianhua first praised him, and then continued to ask indirectly: "Which slogan in Mr. Luo's mind, what do you think is better? For example, the classic slogan 'diamond is forever, one is passed on forever'?"

"Classics are of course good, but I still don't want to set limits for you."

Luo Xiu knew that the other party wanted to guess what kind of advertising slogans would win the customer's favor through the customer's preferences.

"Mr. Luo doesn't know if there is time for us to have a meal together?"

"I'm sorry, I've already made an appointment tonight." Luo Xiu turned to the staff around him and said, "Xiaolin, treat Mr. Zheng and the others well tonight."

"Okay, Mr. Luo, please rest assured."

"Then you guys keep talking. I'll leave first if I have a chance."

After Luo Xiu finished speaking, he stood up and said goodbye.

...

In the evening, the four of Gemei Advertising returned to the company to summarize the results of the interview.

"What does that Luo always mean?"

"He said that let us play, isn't that good?" the designer who didn't know his gender spoke weakly.

"Don't be naive. Have you ever seen any business boss who doesn't make mistakes with advertising content? No requirement is equivalent to any plan we make, which may be killed."

"Mr. Zheng is right. I have been in the industry for so many years and I am most afraid of meeting such a party."

"What should I do?"

"In any case, we cannot lose this customer. We will prepare two plans first. It is best to pass it. Even if we can't pass it, we can understand him more."
Chapter completed!