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371、To make a cake or grab a cake

"We can set up a grape trellis in this corner of the garden. In summer, we sit under the grape trellis to cool off and raise our hands to pick a bunch of fresh grapes."

"There should be a stone table and a few rattan chairs under the grape trellis, or a swing, or a fairy bed?"

"Grow tomatoes here, cabbage there, and some flowers."

While walking in the garden, Li Xiyue planned her future happy life.

Soon, she felt a little hungry and turned to ask her assistant: "Huahua, what are we having for dinner?"

"President Luo has given the order, you can make the supper yourself."

"Make it yourself? Can't we order takeaway?"

“There is no takeaway here.”

"Then I...I do it!"

Li Xiyue didn't believe that she would be stumped by a meal. It was not until she worked for two hours and finally brought out two plates of black things that she realized that things were not that simple.

Obviously, that bastard Luo Xiu would not make himself live so relaxed and comfortable.

But Li Xiyue is not the kind of person who easily admits defeat. She doesn't believe that she can't make a good meal.

...

The next month.

After three fires in the kitchen, the assistant Huahua had to buy three fire extinguishers in the town in case of emergency.

During this period, Li Xiyue, except for occasionally running to the back mountain to pick a few fruits to satisfy her cravings and watering the vegetable fields, she spent most of her time studying how to make the vegetables delicious and beautiful.

She vowed to take out a good work for the capitalist who had no money to take a look.

The photographer and assistant became her subjects of experimentation, and were forced to try the food (experimental products) she made every day.

So one night, the photographer sneaked into the town with his assistant, wanting to eat some food that is normal for humans.

As a result, the evenings in the town are different from those in the city, and there is no late-night snack. They went around half of the town in the dark and did not find a store that is open.

Finally, I met a police officer who was patrolling the night. He mistakenly thought they were ladies standing on the street and caught them back.

They explained in the police station for a long time while hungry, and finally cleared themselves.

Finally, the old policeman saw that they were pitiful and cooked two bowls of egg noodles for them, which moved them to tears.

When the old policeman saw that they wanted to lick the bowl clean, he couldn't help but sigh: "I didn't expect that there are people as poor as you in the new society. It's so pitiful!"

Assistant Huahua responded cryingly: "Who said no? This month I lost from 150 kilograms to 147 kilograms, which is really miserable!"

The old policeman suddenly felt that his sympathy was a bit redundant, so he drove them out of the police station.

...

...

Luo Xiu threw the three of them over there and stopped asking about it, allowing them to fend for themselves.

He now has something more headache to deal with.

In the original history, Douyu was launched in early 2013, and 2014 and 2015 were the peak of competition in live broadcast platforms.

During that period, major live broadcast platforms sprung up like mushrooms after a rain, and major capitals also heard the news and joined the struggle.

But now, history seems to be ahead of schedule. In the past month, hundreds of live broadcast websites have emerged.

The reason is very simple. More and more people regard Luo Xiu as a trend of entrepreneurship.

In a casino, if someone bets the right size ten times in a row, there will definitely be a group of people following him to bet next time.

When Buffett became the stock god, countless people wanted to buy stocks with him.

Now everyone sees Luo Xiu’s bets right every time.

Entering e-commerce, e-commerce takes off, Pinru has become a popular brand in e-commerce.

Making takeaway, making rice balls, and taking off group buying led to a battle of thousands of groups.

When domestic mobile phones became synonymous with counterfeits and became garbage electronic products, he resolutely invested in Xiaomi, and then invested in blue and green factories as a channel dealer.

Everyone is jealous of domestic music copyrights. When the copyright is the least valuable, he bought at the bottom at a low price, and soon he watched the prices rise steadily.

Now when everyone watches him live broadcast, they will inevitably immediately think about whether this will be the next trend.

Standing on the wind, pigs will fly.

What's more, these people are not all pigs, and there are many beasts that can bite people.

Even if these are pigs, no matter how stupid a pig is, he still understands one truth, that is, he must first kill Luo Xiu, the tiger.

Douhu is now the number one live broadcast platform, and the Internet ecosystem is that winners take all, and losers are eliminated. Only by killing this forest king, and other animals are slowly fighting to the death internally to decide the new forest king.

Luo Xiu is not very afraid of competition. Competition has a bad side and a good side.

Although the takeaway subsidy war is very expensive, it has also allowed the industry to develop rapidly and cultivated a large number of users.

If there were no such war, there would definitely be not so many takeaway users.

The emergence of live broadcast platforms and the entry of capital may help the industry develop rapidly.

If each company uses the money from capital to advertise to its own business, then more and more people will watch live broadcasts.

They will attract some people who originally played games, watched variety shows, and watched live broadcasts.

The live broadcast industry will become bigger and bigger.

If only Douhu family is making cakes and no one else competes, although this cake is yours, it will take you a long time to make the cake bigger.

Therefore, Luo Xiu originally welcomed the joining of these live broadcast platforms to embrace competition.

However, things were not as simple as he thought.

After these competitors got the money from their capital, they did not use it to advertise for themselves or make cakes, but instead robbed the cakes made by others.

It’s too difficult to make a cake. You train your own anchors and spend money on advertising to attract traffic.

It is relatively easy to grab cakes, just spend money to poach other people's popular anchors.

Others have cultivated an anchor with millions of fans. As long as you dig it up at a high price, not only will the anchor be mine, but some fans will also follow you.

In this way, there are both anchors and a large number of users, which is more cost-effective than advertising and attracting traffic.

What's more, grabbing cake not only enriches oneself but also weakens the enemy.

Everyone who plays the game knows that plundering enemy resources is more efficient than working hard to farm.

In other words, the new group of competitors are not here to make cakes, but to grab cakes.

When an industry where only Douhu Platform is making cakes and other platforms are fighting for the cakes made on Douhu Platform, no matter how fast you make the cakes, it is not as fast as others.

The first dilemma Luo Xiu faces now is that the anchor is frequently poached and the traffic is frequently lost.

This reminded him of the battle between Douyu, Panda TV, and Huya in the original history.

The richest man at that time was Lao Wang. Xiao Wang leaned against the big tree of Wanda, holding the richest capital in his hand, and participated in this live broadcast battle with confidence.

The final outcome is that the richest Panda TV died, while Douyu and Huya survived.

However, if Luo Xiu was asked to select a company that contributed the most to the live broadcast industry, it should be Panda TV.

Because Panda TV is the one who makes cakes.

During that poaching battle, Panda TV focused on cultivating its own anchors and focusing on advertising to turn more Internet users into live broadcast users.

Most of his money was spent on making cakes, which also made the cake in the live broadcast industry bigger and bigger.

Therefore, during that time, Panda TV's reputation was the best, the page was the best, and there were not many messy advertisements.

However, no matter how fast the cake is made, it is not as fast as others snatch the cake.

As long as others spend money to dig up the anchors you trained, your users will naturally follow you.

No matter how big or delicious the cake you make, it will eventually become someone else's cake.

In the future, no one will remember your contribution to this industry. You only remember that you lost, and you only remember that you lost 3 billion yuan.

Where did the three billion go? Where did the loss be?

No one cares.

You used 3 billion to make a cake, and others ate it with relish.

The mall is so cruel, it is the prey of the weak, the law of the jungle, and the winner is the king.

Luo Xiu is now facing such a situation.

Everyone knows that Douhu is now the number one live broadcast platform, and you have to make cakes.

If you don’t do it, it’s even more impossible for other platforms to do it, and then this industry will die.

And after you make the cake bigger, others will definitely come to grab yours because only you have the cake in your hands.

As a rebirth, Luo Xiu, after knowing all the answers in the open paper, also clearly understood that two paths appeared in front of him:

The first way: Don’t make cakes, and starve to death with your arms.

The second way: I went to make cakes, and then I was divided and snatched away by others, sacrificed myself to achieve all mankind.
Chapter completed!
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