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422、The granary

"I have another opinion." Guan Shiyu raised her hand.

"you say."

"The name of Fantuanbao is not very good and has no meaning. Should I change my name?"

Luo Xiu thought for a while, "This is a product that allows ordinary people to save all their money, so it's called [Grainstore]!"

"This name is good, rice balls, rice balls, and granary, it sounds like a name passed down from generation to generation."

Others nodded and praised:

"I hope the country is prosperous and the people are safe, and the people's granaries are full."

"I hope that the people will become rich and have a bumper harvest, and there will naturally be surplus grains in the granary."

...

After Luo Xiu's decision was supported by everyone, the granary was quickly launched on the market.

Time is tight, and he must rush to list the product before Alipay, otherwise there will be no way to compete.

In the original history, after Yu'ebao was launched, Penguin, ICBC and other companies have also launched similar products one after another.

In particular, Penguin has a giant like WeChat Pay, and has launched the "Change Pass" based on this basis, but its scale is completely incomparable to Yu'e Bao.

Even if your interest rate is higher, ordinary consumers may not compare every day.

If someone does it first, ordinary consumers will definitely agree with it.

It’s like WeChat first launched the Spring Festival red envelope and other companies followed suit, but there was no effect.

It is important to be the first person to eat crabs.

After the granary is online, the first thing is naturally publicity.

Nowadays, advertising is becoming increasingly difficult to win the trust of consumers.

More and more people think that advertising is a scam.

It is already difficult for consumers to buy a product they use for daily use through advertisements. It is even more difficult to let them take out the deposits they have accumulated over the years from the bank and deposit them into your so-called granary.

The bank has credit endorsement, so there is no need to worry about the money going away. The rice ball is just a business. What if the money is lost after being deposited?

Therefore, Luo Xiu did not invest too much in advertising in the early stage, and only made some publicity in his own media.

The most important decision he made was to do a lottery event on the original Rice Tuan app.

Users can get virtual funds of up to a few thousand or up to 100,000 yuan by clicking on the lottery.

This fund will be automatically deposited into the "granary". In seven days, the virtual fund will be recovered by the system, but the interest generated during these seven days is the user's.

It is equivalent to having a sum of money in the user's account, and you can see real benefits every day.

No matter how good the advertisement is, it is not as good as the real user experience and is more convincing.

Whether a product is good or not is not driven by advertisements, but the conclusion drawn by users after real use.

After the lottery was launched, it became more popular than the last time I scanned the code and red envelope.

You can see users discussing everywhere:

"Luo Xiu has sent you money again, go to the rice ball lottery."

"Really? How many have you smoked?"

"I've been trying to get ten thousand yuan."

"What a joke? It would be nice to have a red envelope of a few dollars just like last time. How could you really give you ten thousand dollars?"

"Ten thousand yuan is virtual funds. If he puts it in his granary, he will have one dollar interest every day."

"I've been trying 20,000 yuan, how much interest can I get every day?"

"I took 50,000 yuan, and five yuan was paid every day, which was enough for me to have a good breakfast."

"Why can I only get 3,000 yuan, and only 30 cents a day? What can I do?"

...

As it turns out, there are advantages to take, and everyone will become an aunt queuing up in the supermarket to grab eggs.

Many people who had not downloaded the app before, led by people around them, also downloaded it one after another.

The number of users of Rice Tuan Payment increased by 10 million in just a few days.

However, seven days later, the virtual funds given in the lottery were recovered.

The interest originally received every day is gone.

This is how people are. If you give you an egg every day, after a period of time, you will feel that it is natural to receive an egg every day.

Now that you suddenly don’t give you eggs, you will feel pain in your heart, as if you lost an egg every day.

In order to continue to receive eggs, many users try to save some money in.

Su Huaiman was one of the first users to try to save money in the barn.

She is an office worker who has just worked for three years.

What makes Su Huaiman different from other girls is that she has always had the habit of saving money.

Although the salary is not high, tens of thousands of yuan have been deposited in the bank card over the past three years.

She hopes that when she gets married, she can bring this small treasury and buy her own house in this city with her future husband.

A few days ago, under the influence of his colleagues, Su Huaiman drew several thousand yuan of virtual funds and placed them in the granary, and earned a few cents a day.

Now that the virtual funds have been recovered, she tried to deposit ten thousand yuan into it, and she was very happy to see that there was one dollar interest every day.

This money was originally in current banks, but there was basically no profit. Even if there was a little profit, it would not be broadcast in real time every day, allowing you to see it so intuitively.

After a while, Su Huaiman felt that one dollar was too little every day, so he added 10,000 yuan to it, so he earned two dollars every day.

Later, she deposited all her 60,000 yuan in deposits, and the daily interest rate became six yuan.

In the past, she was reluctant to even eat breakfast in order to save money.

Now that I see that I have an extra six dollars a day, I feel at ease when I eat three dollars a day breakfast.

Unfortunately, she only had 60,000 yuan in total. If she could save 100,000 yuan or 200,000 yuan, the daily interest would be enough for her to order takeaway at noon.

There are many people who have the same idea as Su Huaiman.

They began to notice that putting money in the bank is the most loss-making approach, and they don’t have the energy to learn more about financial products.

Worrying that the stock market is risky, I don’t believe in the fund products on the market.

Leaving money in the granary has become their safest way to manage finances.

Some students even deposit the money in their own granary to earn interest after getting tuition fees from their parents, and then hand it over to the school until the deadline.

After the granary was launched, in just one month, the number of customers had exceeded 7 million and the capital scale reached 20 billion yuan.

What is even more amazing is that both the number of users and the scale of funds are still growing rapidly every day, without any signs of slowing down.

The people in the company were very happy at first, but soon they found that the money was increasing and they became worried again.

They have never seen that much money.

Many executives couldn't help but say to their boss: "This is crazy. Should we stop first and let users calm down first."

"Don't stop, keep playing music and keep dancing."

Luo Xiu remembers it very clearly how scary the growth of Yu'e Bao when he first went online.

In just half a year, the number of customers reached more than 40 million and the funds were nearly 200 billion.

By contrast, the granary is just starting to get started now.

...

...
Chapter completed!
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