In recent years, the biggest sponsors of the Spring Festival Gala have almost been wrapped up by Midea.

Although Internet companies are richer and have higher advertising budgets, people in this industry are not very fond of the Spring Festival Gala.

It is believed that the Spring Festival Gala represents a kind of conservative, old, praise-oriented, and traditional program.

The Internet represents a trendy, young, critical, and new era spirit.

Especially in 2012 to 2015, many young people think this is a program for the elderly.

In the eyes of young people, the only fun of the Spring Festival Gala is to complain on Weibo about how many popular words used in the Spring Festival Gala sketches of that year.

They all turned into prophets, predicting which popular hot words will definitely be incorporated into those boring skits.

Just like many people are guarding Apple's press conferences, not to understand the new technologies they use, but to find flaws.

Until 2015, the WeChat Spring Festival Gala shook the red envelope and showed amazing results. The biggest sponsor of the Spring Festival Gala in the following years was won by Internet companies.

The sponsorship fee for the Spring Festival Gala has soared rapidly to an astronomical number since that year.

...

Now, Luo Xiu brought his sisters to the CCTV building to win the title sponsorship of the 14-year Spring Festival Gala.

The biggest opponent is Midea, the sponsor in the original history.

Luo Xiu looked at the man who looked very smart in front of him, smiled and shook hands with the other party.

"Mr. Lin, you Midea has won the countdown advertisement for the Spring Festival Gala for many years. Everyone who watches the Spring Festival Gala knows you Midea. It is actually not very meaningful to continue sponsoring. Why don't you give this opportunity to us?"

"Mr. Luo, what you said is wrong. Our Meidi sponsored the Spring Festival Gala not for the purpose of utilitarianism, but for a sentiment. We just hope that the Spring Festival Gala has enough funds to continue to bring high-quality programs to the audience."

This little mouth is really good at speaking.

For the sake of sentiment, pay so much money to sponsor every year?

It also seems that the Spring Festival Gala will cut the program budget without their sponsorship.

"Mr. Lin is right. We are here this time to do our best."

The two of them chatted for a few simple words and sat down without a smile.

In fact, Midea came here this time with confidence in winning.

They have also won the best advertising space for several consecutive years.

But this year is different. Now several representatives of Internet companies have come.

After all, they are in industrial industries, and their profits are not as high as Internet companies, nor are they as willing to spend money.

Among them, Xiaomi and JD.com are also very large, but they are not very worried.

Representatives of these companies may just come over and take a look, not really wanting to compete with him for this advertisement.

What worries them the most is that the boss of Pinru Group. After all, the boss came here in person, so he must have something to do.

He was afraid that the young man in front of him would directly pay a sky-high price, making it difficult for him to explain after he went back.

...

Bidding begins.

There are many advertisements for the Spring Festival Gala, with a total of 15 advertising investment locations.

Except for the top three, the rest are bidding in a dark bid.

Compared with open labels, the advantage of secret labels is that they can minimize the collusion between sponsors and mutual price reduction.

The downside is that the sponsor’s preparation time is too short and may not be able to give a higher price.

Of course, this disadvantage does not exist for the Spring Festival Gala.

Everyone knows that there is such a program every year, so they will definitely prepare their own quotations in advance.

The most worthy of winning is the "Countdown to the Spring Festival New Year suit", which is the legendary zero-point countdown advertisement.

Midea has been taken over in recent years, but this year they were a little nervous when they saw the boss of Pinru Group present themselves.

The huge investment hall is like a large auction full of merchant representatives.

The front row is reserved for those big customers.

This means that those who can be arranged to sit in the front row must be the protagonist of the bidding conference.

Now the ones sitting in front are representative teams such as Midea, JD.com, Xiaomi, and Luo Xiu and the two sisters.

Especially the three-piece Luo Xiu made other representatives envious.

Why are we all waiting for the result in fear and enduring all kinds of tortures, but you bring two beauties like you are here to play?

...

At this time, the host walked onto the stage and said in very standard Mandarin:

"Thank you all the friends of the company for participating in the 2014 Spring Festival Gala advertising bidding conference. I believe that everyone has already understood the rules of the bidding. I will not take care of you all your precious time. Let's start directly!"

There was a lot of warm applause from the venue, and Luo Xiu had to raise his hands and slap them symbolically twice.

As expected, sitting in the front row is not a good thing. Every move is watched, and there are so many scenes of the phenomenon.

It's not okay to be distracted and distracted.

Luo Xiu thought depressedly that he would not have participated in it if he had known it.

"The 2014 Spring Festival New Year suit, the winning bidding company is..."

After the host left enough suspense, he spoke again: "Red Bull, won the bid price of 51 million. Congratulations to Red Bull for becoming a sponsor of the Spring Festival Gala."

Since the first three positions do not participate in the bidding and adopt the on-site auction method, the four positions are the best advertising locations outside the top three.

The Red Bull representative also stood up immediately and accepted everyone's applause and jealousy.

After they determined their position, they were worried that the bid for the fifth position was too low, making their price seem too stupid.

In addition to giving applause, the others also secretly compared the difference between their bid and 51 million in their hearts, estimating whether they still have a chance to win the bid.

"In 2014, the winning company in the 5th place is...Boss Electric Appliances, with a bid price of 47 million. Congratulations to Boss Electric Appliances for becoming a sponsor of the Spring Festival Gala."

...

"The 2014 Spring Festival New Year suit, the winning company at the fifteenth position is... Feihe, with a winning bid price of 18 million. Congratulations to Feihe for becoming a sponsor of the Spring Festival Gala."

So far, all advertising locations from 4 to 15 have been announced.

As expected, there was no Midea, nor did Luoxiu's brand win the bid.

It is obvious that these two companies are competing for the top three positions.

At the same time, in order to increase advertising revenue, CCTV has increased the price on the fourth position and bid on the spot.

It means a war that inevitably comes.

The representatives of the company who had planned to participate in the top three auctions couldn't help but sit upright and quickly planned the bidding strategy in their minds.

Thinking about whether to gradually raise the price, or directly offer a high price to let your opponent give up?

Everyone is a little confused.

After all, this is related to bidding worth over 100 million yuan, and it is not a joke.

Other companies that have given up bidding are also excited at this time, waiting for the upcoming good show.

Only Luo Xiu didn't seem to take this seriously and turned around to make the two beauties happy.

In his seat, good laughter came from time to time.
Chapter completed!