In history, the reason why the takeaway industry has developed rapidly was caused by that takeaway war.

Before the announcement of the joining of the dog, many users still had no habit of ordering takeout.

But a fast food for 5 yuan and a 9.9 yuan meal is easy to eat at will now, most people find it difficult to refuse this temptation.

For the same meal, it costs 15 yuan to eat at the store, and only 5 yuan to order takeaway. Who would still want to eat at the store?

When users get used to taking out food and are too lazy to cook by themselves, or move to the store to eat, the takeout war is almost over.

The price is slowly rising, and without subsidies, the deduction points are getting higher and higher...

It turns out that things that can be eaten for 15 yuan are 20 yuan and 25 yuan through takeaway.

But the price did not rise in one step, but boiled frogs in warm water.

When the user reacted and found that his monthly meal expenses were getting more and more expensive, he had lost the power of resistance.

Everyone has accepted that it is normal to eat fast food for 30 yuan.

However, from the perspective of the platform, all this has been achieved does not come out of thin air.

Some losers left after losing billions, and the winner also paid a great price.

Whether to harvest users in the future is not what he needs to consider now.

The first thing to consider is not to be a loser.

...

Du Niang's takeaway is worthy of being rich and generous.

After it went online, it quickly eroded the market and made a big mouthful between rice balls and Ele.me.

From fighting between two strong men to fighting to a three-legged squad.

Of course, users are happy to see such subsidies and praise them.

"From today, I'll pay my respects to the school cafeteria."

"With the takeaway from Kuma, I never have to see the canteen aunt shaking her hands again."

"Office workers say that the takeaway from Kuma is really delicious and they no longer have to bring meals from home."

"I want to ask you why you can order a takeaway for 5 yuan, and even if I receive the subsidy, I still have to spend more than ten yuan."

"This is a new user offer!"

“Don’t there only one new user offer per person?”

"You can spend one dollar online to buy a new mobile phone number, register new users, and receive new user subsidies every day."

...

Students originally had little living expenses and were willing to study new things. They could always find the best way to order takeout and enjoy the largest subsidy price.

Soon, more and more people discovered loopholes in this kind of subsidy, and many merchants began to use the loopholes to defraud subsidies.

For example, by brushing orders, a large number of false orders are generated every day. In fact, these takeaways are not sold in real terms, but they are also subsidized by the platform.

Through these subsidies, merchants earn a lot of money from Kuma.

I even heard that some people use this method to make money within themselves.

A large amount of subsidy costs did not really subsidize them to users.

However, the number of new users in the backend increased a lot every day, and the number of orders increased every day, and the situation was very good.

In fact, although the data is not completely accurate, they still achieved great results with their overflowing money investment.

The latest data survey shows:

The market share of rice ball takeaway dropped from 59% to 41%.

Ele.me's market share dropped from 38% to 24%.

Du Niang tookaway surpassed Ele.me, rising to 33%, catching up with rice ball takeaway.

Moreover, with his growth rate, experts predict that Du Niang takeaway will surpass rice ball takeaway within half a year and become the first in the market.

As the third in the industry, Ele.me is likely to withdraw from the stage of history.

The data performs well and the user reputation is good.

More and more people believe that Drum will win this battle.

On 36Kr's website, netizens also have one-sided comments about these three companies.

"It seems that the takeaway war will end soon, and the rich side will still win."

"The Internet is the prey on the weak, the law of the jungle, and it has not changed from beginning to end."

"The winners have always been the winners, and the losers are out. Now Fantuan and Ele.me want to turn the tables, unless they can introduce capital that can compete with Drummy."

"It's a pity for the rice ball. If their boss didn't help his father-in-law as a guarantee some time ago and was bound to the same boat as his father-in-law, it would be easy to get financing."

"Now capital is also afraid that the ship will sink, so he dare not give Qian Luoxiu easily, so that he cannot borrow power in this subsidy war."

"I hope the other two companies will be more powerful, so that this subsidy war will last longer, so that our users can enjoy a few more days of cheap takeaways."

...

Faced with the attack from Du Niang, Ele.me could no longer sit still.

Although he agreed to fight against Cao together, he couldn't resist and became the third place and was eliminated.

So they began to actively contact financing and contact major capitals.

Among them, the other two BAT companies are interested in entering the takeaway field and get a piece of the pie.

If they can get the support of Alibaba or Penguin, at least in terms of financial resources, they will have the ability to compete with Baidu.

Faced with the departure of his comrades, the rice ball was also full of worries.

"Boss, I heard that Ele.me has accepted Alibaba's investment and is preparing to expand the subsidy intensity and scope. What should we do?"

"Why don't we look for penguins? The enemy is friends. As long as we join forces with the penguins, we don't have to worry about them when it comes to burning money."

"Give the stage to BAT and let these three families fight to the death."

"Aren't Penguin now fighting with us for the mobile payment market? They won't join forces with us, right?"

After hearing their words, Luo Xiu held his hand on the table without saying anything.

After the battle really started, it was much more tragic than he had imagined in advance.

Although in the process of burning money, Baidu did not have this experience, which caused a lot of waste and a lot of money was not burned to the point.

But even if the money has reached a certain amount, even if there is a loss in the process, its power is still beyond his estimate.

It's like an atomic bomb explodes, even if it's not well designed and not fully utilized, it's enough to destroy everything.

Although using a ox knife to kill a chicken is a waste of talent, it does not mean that a ox knife cannot kill a chicken.

Now it seems that it is still necessary to pull the penguins into their own camp, otherwise it will be difficult to win this battle.

Luo Xiu nodded and said to everyone: "Although we are fighting with Penguin in the mobile payment field, it does not mean that we cannot join forces with Penguin in the takeaway field. As long as it is in the interests of both parties, we can do anything, and we can also talk to Penguin.

Talk and listen to their thoughts.”

Li Shan said, "Penguin's investment department has been looking for me many times. If Brother Xiu has this idea, I will arrange for everyone to meet immediately."

"No problem, you can arrange it!"

Luo Xiu had always held the equity of rice ball takeaway in his hands before, and did not raise too much money, and he was waiting for this battle.
Chapter completed!