Luo Xiu knows that the current society's evaluation of Internet celebrities is not good.

That's why he held such an award ceremony to establish a positive image and guide more people to create positive works.

In addition, Luo Xiu also arranged for a number of news media to conduct interviews and reports, highlighting Li Xiyue's role in promoting culture to the outside world.

Japan exports animation culture, and South Korea exports idol culture. But until now, the only things we can spread around the world are Bruce Lee and Jackie Chan's kung fu.

As an ancient civilization with thousands of years of history, there must be many things that can arouse the interest of foreigners, enhance the image of the Chinese, and form huge economic value, but we have not discovered it yet.

Of course, we cannot expect Li Xiyue to carry this banner alone. She only did the part she should do, and others did not.

What if we have ten Li Xiyue or a hundred Li Xiyue?

Some people film pastoral songs, some do woodworking, some make ceramics, some make tea, and some write online novels... If everyone contributes a little bit, we will definitely be able to let the world feel the charm of our culture that spans thousands of years.

Luo Xiu stood on the stage and made a final conclusion: "Vulgar culture can indeed become popular quickly, and it is indeed easy to attract the public's attention by doing side projects, but we must understand that the faster things come, the faster they go.

After that shiver, it became boring."

“Those that can become classics, that can be remembered, that can be passed down by word of mouth, that can leave footprints in history must be works that are not impatient, that can be slowed down, and that are polished with care.

"

"I personally don't distinguish between elegance and vulgarity. What people like to see and hear is good. The way most of you are now popular is beyond reproach. Our platform also welcomes these works."

"But if you want to have higher pursuits and reach a higher level, I encourage you to do something different."

After Luo Xiu said this, there was no sound for a long time.

Whether you are the creator of Douyin short videos or the owner of Bilibili UP, you are always thinking about what kind of works you should make.

Many people shoot works that are deliberately eye-catching, not because they really like it, but just so they can have fans and make money.

Who doesn't want to make something good?

When making short videos, don’t you want to make some works that can be on the stage and be reported by CCTV?

People who write novels, don’t they want to write works that their families can read and can be read to their daughters?

They just don't have the confidence to do it well.

They just think that it is difficult for positive things to survive in this impetuous society.

Things that are vulgar and have no lower limit are more likely to attract attention, gain traffic, and thus gain profits.

An Internet celebrity stood up and said loudly: "I used to specialize in shooting some intangible cultural heritage subjects, but this type of video platform does not provide traffic at all. This is a problem with the platform algorithm, not our problem."

He felt a little regretful after saying this. This was a slap in Luo Xiu's face in public, and it was a slap in the face during a live broadcast of tens of millions of people.

But this sentence also raised the voice of many people.

Your platform only provides traffic to this type of video, but now you blame us for creating this type of video.

It is not up to us to choose what kind of videos we create. The traffic of the platform determines the direction we choose.

Netizens who were watching the live broadcast were originally a little guilty of being blamed by Luo Xiu, but now they were suddenly awakened and started posting questions one after another:

"Yes, the videos we watch are all pushed by the platform. I am not responsible."

"If the platform pushed us better works, I wouldn't have to watch the vulgar works Luo Xiu just mentioned all day long."

"The platform feeds us shit, and now it blames us for liking to eat shit. Isn't it too unreasonable?"

"Now I can see Luo Xiu's face clearly."

…

Luo Xiu stood on the stage, looked at the whispering crowd below, nodded and said, "This is a good question."

"First of all, I admit that the current big data algorithm does have limitations. Short, fast works are indeed easier to get pushed, which requires giving our programmers more time to improve the algorithm."

"Secondly, just as being a good person requires higher intelligence, I think good works also require higher creative abilities in order to be discovered by the system and our users."

"It's always easy to shoot vulgar works. Good breasts, thighs, long face and good looks can attract the audience. But if you want to shoot good works, you need strong ability and a lot of time to polish them. Not everyone can shoot them.

of."

"I am here just to appeal to those who have the ability to produce good works, not to give up easily, persevere, believe that this path is the right one, and one day, you will shine."

"The moment you shine, the world will be illuminated by you."

"At that time, those people in the past will be just the light of fireflies, and you will be the sun."

"Finally, one director said that the reason we have so many trashy movies is because there are a lot of trashy audiences."

"I don't agree with this. I always think that the directors who make good films are not good enough. Instead of watching a film that is forced to be elegant, it is better for the audience to watch a film that is completely vulgar."

"I always believe that the audience will make a choice for really good movies, really good short videos, and really good books."

"Only half-baked directors and half-baked video creators who want to force elegance but are not capable enough will be abandoned by the audience."

Luo Xiu knows that the audience does not reject good works.

In the future, we will scold Chinese comics a thousand times, but when "Nezha" came out, the box office was so amazing.

We say that there are no good domestic science fiction works, but when "The Wandering Earth" came out, it was such a feast.

Both works also have many imperfections, but the audience is willing to tolerate them because we haven't seen good works for too long.

The audience doesn't eat shit voluntarily, it's just that you can't create better food for them.

As a content platform, if you want to survive and cope with future crises, Luo Xiu must encourage the platform's creators to create better works.

Encourage truly talented creators to persevere and wait for the day when they can shine.

This is also the real purpose of Luo Xiu's holding this award ceremony.

The barrage in the live broadcast was quiet for a while, and it seemed that everyone was thinking about this issue. After a while, the barrage increased rapidly.

"Luo Xiu said what I wanted to say."

"What I listen to now are all classic old songs."

"Who wouldn't want to eat some delicious food if given the choice?"
Chapter completed!