There are more and more Internet celebrities becoming popular through Douyin, and they are quickly being targeted by major brands and merchants.

Internet celebrities with a large number of fans began to receive soft advertising.

The first person to eat the crab will always gain the greatest benefit if he is not poisoned.

Because these internet celebrities didn’t know their own value at first.

Making short videos is more for fun.

If someone gives them a few thousand dollars to advertise, they will be very happy.

However, the income generated by these thousands of dollars cannot be obtained by spending hundreds of thousands on traditional platforms.

Users of the platform have not yet experienced the baptism of IQ tax in the early stage, and it is easy to trust the recommendations of Internet celebrities.

Just like Weibo, when WeChat first appeared, promotion was the most cost-effective and the advertising effect was the best.

When the users of the platform mature and have been defrauded of IQ taxes several times, they will understand that the bloggers are not really promoting products at all, but just taking money.

At that time, if the brand wants to promote through this platform, the input-output ratio will be very low.

This is why you see others making a lot of money doing this, but when you do it yourself, you lose money.

The same goes for Douyin now. It is in a period when users are more likely to be deceived.

Therefore, a number of brands quickly grew through Douyin traffic.

In this process, merchants seek promotion from Internet celebrities, and both merchants and Internet celebrities make money, but Douyin, as the platform, makes nothing.

It's like Douyin is the landlord, and Internet celebrities use the landlord's territory to sell goods, but the landlord cannot receive rent.

Luo Xiu sat in the conference room and said angrily: "My biggest dream is to sit and collect rent, but now they are selling goods on my site without paying rent. It is so unreasonable."

"How about banning Internet celebrities from receiving private advertisements? Merchants can only place ads in our official information flow."

"Information flow advertising and Internet celebrities bringing goods are two advertising models. If we don't let Internet celebrities bring goods, it will not be of much benefit to our own advertising revenue. A one-size-fits-all approach is not advisable."

Luo Xiu paused and continued: "And since Internet celebrities have no income, they have no motivation to create. Only by making some people rich can we attract more talented people to join in short video creation."

"Then what should we do?"

"Although we like to collect rent, we can't always think about collecting rent. A good landlord should always think about how to serve your tenants well and think about the tenants, so that the tenants will pay the rent willingly.

On the other hand, if you cut off the water supply on Mondays, Wednesdays, and Fridays and provide intermittent water supply on Tuesdays, Thursdays, and Saturdays, the tenants may move out soon."

After listening to the boss's words, everyone thought to themselves: You live in a big villa, how do you know the hardships of renting a house?

But he still said with admiration: "What the boss said makes sense."

"As expected of a boss, he pointed out the problem to the point."

Luo Xiu continued: "The biggest problem for Internet celebrities now is the business connection with brands. They don't know enough about themselves and don't know how much they are worth. At the same time, they have no experience in business negotiations. We can

Provide them with help in this regard so that they can do what they are good at and concentrate on producing works.

My idea is to establish an official promotion platform. Brands can screen suitable influencers on the platform, and influencers can take orders on the platform, and the prices on it are open and transparent, reducing information gaps between each other, and through

Market adjustment can gradually bring prices back to normal."

Once you have a platform, you can naturally collect commissions through the platform, that is, collect rent.

Whether it's half or 30%, it's up to you.

For Internet celebrities who bypass the platform and take orders privately, they can be punished through fines or bans.

…

…

With the official cooperation platform, experts can finally take orders easily, and advertisers can easily find the people they want to cooperate with.

What followed was a skyrocketing increase in the value of the experts.

Promoting goods through short videos has become a trend in e-commerce at this time.

At the same time, Luo Xiu split the Douhu live broadcast platform into two.

Game anchors and some home-oriented anchors were allocated to Bilibili, while other various talent anchors were allocated to Douyin.

In addition to short videos, Douyin also has live broadcast channels.

Luo Xiu went directly to Yi Qingfei: "From now on, you go to Douyin to do a live broadcast to bring goods, starting from selling lipstick."

"Selling goods live? What's so interesting about selling goods? Will anyone watch it?" Yi Qingfei felt confused, "And I'm so busy with work now, I don't have time to do this?"

"All your work will be handed over to others. From now on, live streaming is your only job."

Luo Xiu knew that Yi Qingfei was not good at management work. The only thing he knew about management was to lead by example and take the lead in doing the work himself.

However, this management method works well in the early stage when bringing up young people, but it no longer works when the young people grow up to be experienced adults.

Luo Xiu never expected him to be able to manage a huge organization like Li Shan. Therefore, a few years ago, he positioned him as a talent for live streaming.

You must know that when Weibo was just beginning to rise, Yi Qingfei gained tens of millions of fans through beauty tutorials.

Now he is the first to start live streaming to bring goods. Coupled with the group's powerful resources, he will definitely be able to easily become the first brother to bring goods.

It's just that the conditions were not mature before, so this business model has not been developed.

"I have no problem, but don't blame me if you can't make money."

Yi Qingfei is not nostalgic about his position. For him, being a delivery anchor does not put so much psychological pressure on him and he does not have to worry about a large group of people every day.

Luo Xiu smiled and said, "You only have to worry about one thing in the future, and that is making too much and not knowing where to put your money."

You must know that in the original history, some people entered the wealth list by bringing goods, and they were fined more than one billion in taxes alone.

"Okay, I'll believe you this time."

"You can always trust your brother Xiu." Luo Xiu patted him on the shoulder, "I will assign you a strong product team. You don't have to worry about other things. You only need to spend some time every day before the broadcast to get familiar with it.

Just the goods you want to sell.”

Yi Qingfei saw that the matter had come to an end and said nothing more.

The whole person embarked on the road of live streaming and selling goods in a daze.

The premiere date was quickly decided, on Double Eleven.

Obviously, Luo Xiu's purpose was to sell an astonishing number during his first live broadcast.

Only in this way can Yi Qingfei's live broadcast room become an instant hit.

When you become a big brother in this industry, all the big brands will look for you first, consumers will also recognize you, and you will have more confidence to lower prices.
Chapter completed!