Li Xiyue posted the latest video online.

Fans quickly discovered that this video was a little different from her previous style.

In previous videos, she was the only one appearing most of the time.

The environment chosen is also the kind of beautiful scenery that makes people feel like a fairy living in a paradise.

And now this video has more different people leaving the country.

Farmers, fisherwomen, children, old people...

They live in poverty, but are full of hope for life.

In the video, Li Xiyue also rolled up her sleeves and worked with the farmers.

The farmers' optimism is obviously due to Li Xiyue's arrival.

After watching this video, fans suddenly understood why she wanted to make her own food brand.

"I was just wondering why Li Xiyue, who has never asked for food or advertisements, suddenly started a business. It turned out to be for poverty alleviation."

"Other Internet celebrities are busy live streaming to sell goods and make quick money, but only Li Xiyue can calm down and do these things. It is really amazing."

"On the contrary, I hope she won't be so tired and spend more energy updating videos."

"I can't do anything else, but I've already placed an order for ten boxes of snail noodles."

…

Li Xiyue’s snail noodles quickly became a hot seller on major e-commerce platforms.

Later, she launched a series of activities called "Looking for the Taste of Hometown", aiming to commercialize more hometown delicacies and sell these delicious hometown delicacies to all parts of the country through e-commerce.

For example, the hot sauce in a certain place is very famous, but it lacks promotion.

After Li Xiyue found it, she first made more people aware of this product through her own videos and collected user opinions.

The next step is to open a local factory and carry out modern production.

In the end, while making money, it also promoted local industries and helped local farmers get rid of poverty.

Li Xiyue has also received the title of "Ambassador of Poverty Alleviation" awarded to her by more and more township governments.

It’s just that she keeps a low profile and is unwilling to appear on camera for interviews.

Continuously developing markets is a tiring task, and the entire team has to work overtime until late at night almost every day.

But everyone is motivated and passionate about their work.

Of course they would complain about suffering and being tired, but by the next day they would be full of energy again.

This is mainly because the project is progressing smoothly, sales performance is increasing every day, and you will definitely receive a large bonus at the end of the year.

And they always believe that they are doing something very meaningful.

Being able to make a fortune and being able to help a large number of farmers get out of poverty is naturally a passion.

Li Xiyue is the same, and she increasingly believes that her job is very meaningful.

She had just finished shooting a video and was sitting on a chair, reading a letter sent by a fan, with the corners of her mouth slightly raised.

After the assistant Huahua saw it, she couldn't help but joked: "What kind of love letter is this from an infatuated fan? Have you never read it before?"

"See for yourself." Li Xiyue handed over the letter paper in her hand.

Huahua took it and took a look, only to see a few lines of words written crookedly on the letter paper, which were obviously written by children:

"Hello, Sister Xiyue! Thank you for making the pickles in our hometown famous. My parents no longer have to go to other places to work, and they can stay in their hometown to grow Chinese cabbage. I don't have to be a left-behind child. The village is also lively, and we

My life has also changed for the better. I wish you a happy smile and eternal beauty! I am the little potato who will always like you." Gu Ao

After reading it, Huahua couldn't help but laugh: "It turned out to be a thank-you letter from Xiaodou. I remember that I was very shy when I saw him. I would only hide behind my grandpa's buttocks and quietly ask grandpa if that was a fairy."

.”

Li Xiyue nodded: "Well, I remember that there are only old people and children left in their village. The young people have gone out to work. Now many young people have come back."

"This is all your fault, Yueyue."

"It's mainly Luo Xiu's credit. Strictly speaking, even I am just his product."

"Yueyue, what you said is wrong. Without you, he wouldn't be able to do these things. Your contribution is greater."

Li Xiyue did not argue with her and got up to continue shooting the next set of materials.

…

The "Li Xiyue" food brand soon became famous across the country, leaving many time-honored brands behind.

Many brand people exclaimed: The huge wave of "new consumption" is coming.

Because before this, no one could have imagined that a new brand could destroy the long-established brands so quickly.

Before this, the formation of a well-known brand required not only the accumulation of time, but also a large amount of advertising fees through various channels.

Brand barriers are very deep. Big brands have money and channels, so it is difficult for new brands to challenge the status of big brands.

But today's cutting-edge brands have completely subverted the perception of brand owners.

They do not need to sell products in major offline shopping malls, nor do they need to advertise in major media.

Products can be sold all over the country only through the influence of the Internet celebrity itself and online channels.

However, it's all like a colorful soap bubble.

It's big, it's beautiful, but it's also easily broken.

An article in the Beijing News was the thorn that punctured this beautiful bubble.

"Beware! Internet celebrity pickles contain carcinogen nitrite, which can cause gastric cancer!!!"

Although the newspaper did not mention her name, the words "Internet celebrity pickled vegetables" obviously refer directly to Li Xiyue. Apart from her, no other Internet celebrity makes this product.

Immediately afterwards, a large number of self-media began to forward the news.

These self-media had no such scruples and directly changed the title to: "Experts say Li Xiyue's pickles contain carcinogen nitrite and can cause gastric cancer!!!"

For self-media, the three words "Li Xiyue" are the traffic password. With these three words, people will click in to read.

Almost overnight, the news that "Li Xiyue's pickles cause cancer" grabbed the headlines on all major platforms.

The reputation I had accumulated before also changed 180 degrees overnight.

Almost all the comments under the news are abusive.

"You are so good-looking, but you never thought you have a dark heart."

"What an ambassador for poverty alleviation, it turned out to be just a bitch making dirty money."

"I don't trust any internet celebrity brands anymore, they are all rubbish."

…

The brand people who previously shouted that "the huge wave of new consumption is coming" now changed their tune and said: "Building a brand is not that simple. Facts have proved that you can't become fat with one bite, and it still takes time to accumulate."

"If the same problem occurs with a big brand, it can be easily solved, but with this new brand, it is destined to be unsolvable."

"Real big brands have encountered all problems in the process of growth and have solutions. They will not be easily knocked down. But this kind of new brand that is blown up by a balloon is destined to not be able to withstand a little bit of damage.

Strike.”
Chapter completed!