"I see Mr. Luo's expression seems to be not very satisfied with this project. Do you think this project is not worth investing in?" Guan Shiyun asked.

Everyone looked at Luo Xiu and waited for him to speak.

In the past or two years, the air pollution problem suddenly became very popular and frequently became popular.

Someone specially made a documentary called "XX Investigation: Under the Dome", using sharp language and lenses to tell the harms caused by air pollution.

The people who watched this documentary were filled with righteous indignation, as if the world was about to be destroyed.

In business, it shows that various air pollution-related products are booming one after another, most of which can be called IQ tax.

During this period, the sales of air purifiers were particularly good.

Things that cost several hundred yuan are sold for thousands of yuan.

You should know that the gross profit margin of ordinary household appliances is usually not high, and it is even rare to have ten times the premium.

In the past two years, whether it is old electrical appliance factories or new brands, they are all scrambling to this category.

Therefore, Luo Xiu just asked him what advantages your products have compared with the original products on the market.

What Huang Yiwen showed later did touch many people.

Many viewers who were watching the show suddenly felt that their air was not good, as if they would get cancer by taking a bite.

They wish they could buy an air purifier and go home now.

At this time, Luo Xiu stood up from his seat and walked towards the stage, while commenting on this project:

"At the beginning, I was not optimistic about this project because this product is already in a mess. You are only starting to do it now. It can be said that even if you eat shit, you can't catch up with the hot ones."

Luo Xiu's words caused an uproar among the audience.

They did not expect that they would not be merciless to the first player to play.

"This product used to be just through the mouths of the merchant or the spokesperson of the merchant, telling consumers that the air is very bad now and they must buy an air purifier for their homes, but the air pollution problem is often not perceived by the human body.

After buying this product, many consumers have used it for a while and found that their bodies have not improved immediately. Turning on it costs electricity and noise, they quickly become too lazy to use it and eat dust at home."

When Luo Xiu said this, everyone agreed. Many consumers who have purchased similar products have spoken out:

[President Luo is right. After I bought the one in my house, it took less than a month to use it and it never turned on again.]

[I have a brand imported from abroad. I bought it for 5999% new ones, and now it is 50% off. Does anyone want it?]

[It's hard to leave it alone, and I stay at home and take up space. Every time I see it, I regret spending thousands of dollars.]

...

At this time, Luo Xiu had already walked to Huang Yiwen and continued:

"The popularity of the topic of air pollution will decrease. Those who pay IQ tax will also pay the tax, and sales will definitely drop. The price of this machine will also drop from the original few thousand yuan to the normal gross profit of household appliances.

”

"And you are very sensitive to the pain points of users and know that the reason why the machine is placed at home and eats dust is because the human body cannot feel any changes after using this machine."

"So you made an unexpected improvement, which was to display the degree of indoor pollution through numbers. When the value exceeds 100, it will be displayed red, which will make anyone who sees it. Turn on the machine quickly and dare not rest assured until the number turns green.

Breathe in big mouthfuls.”

"If every time the user comes home from get off work and sees the numbers displayed on the machine are red, he will definitely not dare to let the machine be placed in the corner and eat dust."

"If the machine is used frequently, you must change the filter. You can make money by selling the filter. This is also the point where you are better than traditional air purifier manufacturers."

When the audience heard this, they suddenly realized that the routine was so deep.

In fact, many products will consider the user experience of consumers when developing.

For example, skin care products may have only valuable glycerin, which makes consumers feel like they are. I wonder if it can really make the skin better.

So R&D personnel will add mint and other things to the ingredients to make users feel cool and effective.

In fact, it is to increase the user's experience.

The same is true for health products. It is not just a little sugar water, but also a little taste of Chinese medicine, which makes people feel useful after drinking it.

Traditional manufacturers will only exaggerate the degree of air pollution, so that people can buy this machine and make money without paying any attention.

Huang Yiwen continues to create anxiety through numbers and continues to earn users' money.

I have to say that this is a very smart businessman.

The problem is that, as an investor, Luo Xiu explained his business so clearly, wouldn’t he be destroying his job?

Huang Yiwen quickly explained: "Mr. Luo, you are right, but air pollution is real, and the air purifier can also truly improve the indoor environment. I tell the customer the truth, there is nothing wrong with this."

His tone went from peaceful to excitement, “This world needs real voices, we did not deceive consumers, we did not do anything wrong.”

Huang Yiwen's words made many viewers sympathize with him:

【It's very good to say, the air pollution is indeed very serious now!】

[As an investor, Luo Xiu doesn’t want to invest, so don’t ruin his job!]

[Luo Xiu is trying to show that he knows a lot and can see other people's business logic clearly!]

[A truly wise person will not highlight his intelligence by stepping on others.]

...

Faced with the accusation, Luo Xiu said calmly: "As a businessman, [reality] is indeed a valuable quality, so let's see how real you are!"

After he finished speaking, he asked someone to take the machine out of the glass cover, remove the filter inside, and turn on the power again.

At this time, the number displayed on the machine panel is red 115.

Luo Xiu smiled and said, "It seems that the air quality in our studio is very poor. I want to protest to the program team!"

Guan Shiyun, who is the host, smoothed out the scene: "There are so many audiences in the studio and the air is not circulating, so it is inevitable that it will be a bit over the standard. Thank you for your hard work, the mentors and the audience on site."

At this time, everyone suddenly saw that the numbers on the panel were decreasing.

The entire studio is so big that just with this small machine, the air is better?

What's more, this air purifier has been removed from the net. It is logical that it cannot purify the air, but the panel shows that the air quality is getting better.

And not long after, the air quality changed from red to green that met standards.

There is only one reason for this result, that is, the numbers displayed on the panel are fake and are set by the program.

Regardless of whether the original air in the room is good or bad, it first shows red, and then slowly turns green as the machine runs.

Luo Xiu turned around and asked, "This is what you said. Do you want to tell the truth to the customer?"

Huang Yiwen's face was pale and could not say a word.
Chapter completed!