"Brother Xiu, if we can't make some achievements as soon as possible, I'm afraid many businesses will lose confidence."

Li Shan's worries are not unreasonable.

Merchants support you because they believe you can help them make a fortune together.

Once they find out that they can only follow you to drink from the northwest wind, how many people supported you at the beginning, and how many people will oppose and hate you in the future.

"Brother Xiu, we can learn from what Taobao did before, select a few leading merchants, allocate resources to them, and then use them as our image for publicity."

"This is also a way."

Luo Xiu himself relied on Taobao to make his fortune and got his first pot of gold, so he naturally understands this truth.

Taobao is also the best at this kind of god-making movement.

When e-commerce first started, big brands looked down on this channel and thought Taobao was just a platform for selling fake goods.

After that, Taobao started a god-making movement, creating one Taobao brand after another with sales exceeding 100 million.

After seeing this, the bosses of the traditional big brands couldn't sit still. They thought, these rubbish can sell so well, why don't we grab their business?

In this way, Taobao has caused many big brands that originally disdained e-commerce to put aside their status and start paying attention to sales through e-commerce channels.

Now that Luo Xiu wants to regain the confidence of merchants, he can also learn from Taobao's original approach and create several representative brands so that they can endorse him.

Just like if you see news about people winning lottery jackpots recently, it must be because the lottery tickets are slow to sell.

"Which merchant representatives should we choose? Mobile phone merchants?" Li Shan asked.

Luo Xiu is an e-commerce agent for Apple. He subsequently invested in Xiaomi, then acquired vivo and oppo, and then naturally signed a contract with Huawei mobile phones.

Therefore, the new products of major mobile phone dealers are all launched through Luoxiu’s e-commerce channels.

Choosing the mobile phone category as a breakthrough point has natural advantages.

Luo Xiu shook his head and said: "The frequency of purchasing digital products is too low to cultivate users. I suggest choosing from fast-moving consumer goods merchants."

FMCG is the abbreviation of fast moving consumer goods, which refers to consumer goods with short service life and fast consumption.

For example: packaged food, personal hygiene products, alcohol and beverages...

The reason why they are called fast-moving consumer goods is that they are first and foremost daily necessities. They rely on consumers' high-frequency and repeated use and consumption to obtain profits and realize value through large-scale market volume.

When consumers buy a snack and find it delicious, they will soon buy it a second time or a third time, and gradually develop the habit of shopping on this platform.

At the same time, thanks to the group’s advantages in intra-city distribution, fast-moving consumer goods have always been their dominant category.

More importantly, in 2016 and 2017, our economy still maintained rapid growth. After people got rid of poverty, they began to pursue a better life and goods.

In the fast food industry, the concept of "consumption upgrade" is mentioned by more and more people.

This also means that new brands have better growth soil.

…

After Luo Xiu made up his mind, he quickly asked Li Shan to select the first batch of merchants to be supported.

These business owners and operations leaders were then invited to Pinru headquarters for meetings and training.

After everyone gathered, Luo Xiu stood on the stage, glanced down, and found many familiar faces sitting under the stage.

Among them, some are old people who started their own businesses from Pinru Group, some are merchants in Lingnan E-commerce Industrial Park, some are students of Luo Xiu, and some are former partners...

Unknowingly, Luo Xiu has accumulated so many connections in this industry, and has so many people who are willing to believe in him and follow him.

"Good afternoon, bosses. Thank you for taking time out of your busy schedule to attend this meeting, especially the businessmen who came from out of town. Thank you for your hard work!"

After a burst of applause, Luo Xiu continued: "The reason why I came to you is very simple. I need to build a group of businesses with monthly sales of over 10 million or even over 100 million in a short period of time."

The merchants in the audience had heard some news before coming to the meeting, and now that they had received confirmation from Luo Xiu, everyone's eyes glowed with blazing light.

This can mean that there is an opportunity to make a fortune.

"The reason why you were selected is because your products, service quality, or cooperation with the platform are all excellent."

"What's more important is that you are all new and cutting-edge brands that have just been established, and your sales on other platforms have not yet started."

"Next, Douyin e-commerce will not only provide you with traffic support, but also provide the greatest support in all aspects of video operations, product marketing, logistics, etc., to help you achieve results that will impress the outside world in the shortest possible time."

…

After Luo Xiu finished speaking, the merchants in the audience stood up and applauded.

Many merchants shouted excitedly: "Don't worry, Mr. Luo, we promise we won't let you down."

"No matter what Mr. Luo wants us to do, we will fully cooperate."

"Without Mr. Luo, I wouldn't have achieved what I have achieved now. Mr. Luo asked me to go east, but I would never go west."

After hearing this, Luo Xiu couldn't help laughing and asked: "Then will you go south and north?"

"The direction of Mr. Luo's finger is the direction I am heading." The man assured, patting his chest.

"It's a bit numb." Luo Xiu wiped the goosebumps on his arm, "I'm sorry to say, the platform's support for you is not unconditional. If you want to join this plan, you must sign a contract to ensure that all products will be available within two years.

The price on Douyin Mall is the lowest price across all channels.”

He doesn’t want merchants to get promotion resources on Douyin and sell goods on Tmall and JD platforms to make wedding dresses for others.

This is also the reason why Luo Xiu does not seek cooperation with those big brands.

Because it is impossible for those big brands to give up the sales volume of the original old channels for a new channel for you.

There is no need to fight for big brands. As long as you can make sales, those big brands will settle in immediately.

"Mr. Luo, please rest assured that we will never betray you."

"If anyone becomes a 25-year-old boy, I will be the first to not let him go."

…

After hearing what they said, Luo Xiu didn't say much and handed the podium to the training instructor.

In the next few days, the instructor taught them how to promote on Douyin, how to make promotional videos, how to do live broadcasts, and how to maintain old customers...

Traditional e-commerce companies such as Taobao and JD.com mainly use flat picture design to display the selling points of their products. Major promotion methods such as express trains and diamond exhibitions also use pictures to attract customers.

Douyin e-commerce relies on videos to attract traffic and showcase product selling points, thereby promoting transactions.

Therefore, the platform must provide training to these merchants to help them grow faster.

It's useless to just provide them with traffic, it's more important to teach them how to make good use of the traffic.

Because traffic is limited, what is more important is how much value each traffic can generate, that is, the conversion rate.

This is also the purpose of Luo Xiu’s e-commerce business.

Many merchants feel that they cannot sell well because the platform does not support them and does not provide them with traffic.

Spend every day thinking about how to get more traffic, rather than thinking about how to increase conversion rates.

Similarly, Luo Xiu can provide a lot of traffic to these selected merchants. The question is whether this traffic can be converted into transactions.

Penguin's traffic is much larger than Alibaba, but it has never been able to become an e-commerce business. The reason is that they cannot convert traffic into transactions.
Chapter completed!