After Yi Qingfei whetted everyone's appetite, he finally officially announced in the live broadcast: "Today is the last live broadcast with me..."

When everyone thought he was really going to leave the live broadcast, they only heard him continue: "Starting from tomorrow, I will return to Douyin, where I will continue to recommend affordable and useful products to my family members..."

Before he finished speaking, the screen in the live broadcast room went black.

The super management immediately banned this live broadcast room.

The next moment, the top leader in charge of the live broadcast called.

If you were an actual anchor, if you don't broadcast it, you won't broadcast it. It will definitely not alarm the leaders, but Yi Qingfei is the number one brother of Taobao Live, and he is the signature.

If he retires directly, there will be no loss for Taobao, and it will be enough to bring someone up again.

But this time he is changing jobs, and he wants to take away the users.

The phone rang for a long time, but no one answered.

Yi Qingfei obviously didn't intend to answer his call.

Now that you have decided to leave, let's break it off completely. There is no need for any further pulling.

At this time, the Internet has exploded because of this incident.

Its popularity is no less than that of a popular young lady announcing her relationship.

Moreover, he cheated on his current wife and returned to his ex's arms.

For marketing accounts, there are too many things that can attract people.

Soon there were several hot searches in a row, occupying all major news sections.

Fans also came to comment immediately:

"Support Qingfei, we will be wherever Qingfei goes."

"It's normal to change employers. Who doesn't change jobs throughout their life?"

"I thought I stopped broadcasting to have a baby, but it turns out I just changed platforms."

"I asked, is it possible that he really gave birth to a baby? Replying to Douyin is just an excuse."

…

Soon his fans also heard about it and came.

As long as you are a celebrity, you must have a rival.

Popular celebrities have rivals, singers have rivals, film and television stars have rivals, and sports stars also have rivals.

Messi and Ronaldo, Kobe and James.

Even online writers have rivals, and readers from both sides often fight over the competition for rankings.

As the first brother in charge of goods, I also have a counterpart in the first brother in charge of goods.

Fans of the two companies often fight over who is the No. 1 live broadcaster.

Now Yijie's fans naturally won't let go of this opportunity to beat up the lost dog, and they all come over to express their anger.

"Don't say that you are the leader from now on, you are not worthy!"

"I guess you ran away early because you couldn't keep up with my sister in carrying the goods?"

"If you have fans who are tough on you, there is no need to go live on Douyin."

…

Fans from both sides were quarreling online.

Among Yi Qingfei's fans, there are mother fans, girlfriend fans, and one of them is career fans.

They have strong personalities. On the one hand, they hope that their brother's career will get better and better.

On the other hand, the more powerful your idol is, the more confident you will be in competing with netizens online.

"Your family's delivery failed again, but mine is the real one who leads the delivery."

"My star won another championship, but your star is still fishing."

"Your star only relies on his teammates. Without teammates, he is a waste."

"My sister has made movies and won awards, but your family is still a flower vase."

…

Career fans are often losers in life, so they place their hopes of struggle on their idols.

They often turn into strict fathers, keeping an eye on their idol and not letting him be lazy at all.

When an idol gets an honor, career fans will blow the stick everywhere, as if he got the award himself.

If an idol is lazy, he will act like he hates iron and criticizes his idol for not working hard enough and failing to live up to expectations.

If an idol loses to an opponent in a competition and loses the confidence to compete with netizens on the Internet, they will blame their idol and even turn from fans to fans.

Now, this is the case for Yi Qingfei's career fans.

They felt that Yi Qingfei had given up on a platform as big as Taobao and had to move to a small platform like Douyin.

It's like a star was originally the captain of a wealthy team, but transferred to a small team for money.

So they denounced Yi Qingfei in major fan groups, super chat groups and groups.

After all, Douyin e-commerce has just started and is far inferior to Taobao.

Yi Qingfei abandoned his position as Taobao's number one brother and went to Douyin to do live broadcasts. He was simply crazy.

This means that from now on, the first person to bring goods in the live broadcast has been completely given over to Yijie.

It also means that these career fans can no longer win when they compete with others online.

Therefore, people on the Internet generally believe that Yi Qingfei's departure from Taobao Live this time was too impulsive and he will definitely regret it in the future.

…

Douyin E-commerce Department.

Luo Xiu almost never left the conference room all day long.

He must ensure that Yi Qingfei’s first live broadcast on Douyin sets a new record.

There is only one purpose, which is to tell everyone that the number one brother of live broadcast e-commerce is still the number one in live broadcast e-commerce after coming to Douyin e-commerce.

This is also to give others a signal that Douyin e-commerce is about to rise.

Luo Xiu put his hands on the table and asked seriously: "First of all, the supply chain department, how are you preparing your goods?"

"Don't worry, Mr. Luo, the thirty products in the first live broadcast are all hot-selling products of the year, and each product is pre-packaged in the warehouse to ensure that it is shipped as soon as possible."

Luo Xiu nodded after hearing this, knowing that he did not dare to be careless about this matter.

“Have you written the selling point copy for each product?”

"We organized a marketing team to create promotional terms for each product to ensure that customers can be moved to place orders during the live broadcast."

Luo Xiu nodded, "The last thing is traffic. I want to focus on how you arrange it."

Compared with Taobao Live, the biggest advantage of Douyin Live is traffic.

Only by taking advantage of maximum traffic can you create a miracle in the first live broadcast.

The final plan was divided into three steps:

First, build momentum.

Build momentum for this premiere on major platforms to expand the influence of this event.

Second, drainage.

In addition to various official screen traffic, we also actively mobilized major TikTok influencers to participate in activities to ensure that each user was refreshed several times during this period.

No.***k.

Shout to a Taobao girl and compete to see who has the higher volume of goods that day.

Although the first brother and the first sister are secretly tit for tat, they are not convinced by each other, and fans often quarrel with each other.

But on the surface, there has never been any real conflict between the two families.

Now Yi Qingfei took the initiative to initiate a PK invitation to the first sister and shouted to the first sister from the air.

Soon the other side also responded and agreed to this PK.

The two parties compete to see who sells more goods to determine who is the real first person to bring goods.

After the news came out, it immediately caused a great sensation.

Taobao's live broadcast department also contacted Yijie immediately and gave her an order to win this game no matter what.

This is not only a competition between one brother and one sister, but also a competition between two major platforms.
Chapter completed!