589 Midnight Temptation
After Luo Xiu announced the selection rules, the audience watching the live broadcast immediately started talking:
"Ranking by sales volume? Isn't that just cheating fans of their money?"
"My heart aches for my capital. I don't want to use my capital to buy fake money to swipe votes, so I turn around and start pretending to bring goods to steal ordinary people's money."
"Luo Xiu's eyes are really looking into the money bag, and he has to make even this little money."
…
The phenomenon of "bet betting" is very common in the entertainment industry.
Entertainment companies set rules for paid voting in order to cut leeks.
Fans had to raise funds and vote in order for their idol to debut.
This kind of fund-raising is not about asking fans to send money directly, but to sell some worthless peripheral products at high prices.
Things that cost a few yuan are sold to fans for hundreds of yuan, and then they are ranked according to sales volume. Which idol sells more, the higher the ranking will be, and the more opportunities it will have to debut.
The rules of this kind of voting are exactly the same as this beauty pageant.
The audience has reason to believe that the products brought by these contestants must also be of low cost performance.
Moreover, those "investing" in idols are the practices of small entertainment companies, and they are only popular in the fan circle.
It seems a bit petty for a giant like Pinru Group to make such shady money.
That's why the audience has such a big opinion.
However, the comments on the barrage did not affect Luo Xiu's decision at all.
He took all the contestants to a warehouse where there were thousands of products for them to choose from.
There is a card placed in front of each product with the price and selling points of the product written on it.
The girls were quickly attracted by the dazzling array of products and rushed to their favorites.
They don't know which products are easier to sell and which ones are more difficult to sell, they just go after their own preferences.
Therefore, the most popular categories are beauty products, skin care products, clothing, bags, jewelry...
Some contestants fell in love with the same product and started arguing loudly, with no one willing to give in.
If it wasn't for the camera recording, I might have pulled my hair out.
As a slightly famous actress, Zoe couldn't put down her body to grab the goods.
She had an idea, walked to Luo Xiu, and asked delicately: "Mr. Luo, I don't know what to choose, can you help me?"
"Isn't it a bit unfair to ask me to help you?"
"Mr. Luo, you are justice itself."
Luo Xiu smiled after hearing this, "It seems that there are not many choices for snacks and daily necessities."
"Thank you Mr. Luo!"
Zoe hurriedly walked towards the shelves of snacks and daily necessities.
The unit prices of snacks and daily necessities are too low, and they are not the categories that can best generate sales.
The reason why Luo Xiu asked her to choose these two categories was not to put food in her mouth, but because snacks and daily necessities have a wider audience and are essential items in most people's lives.
He hopes that all visitors to this event will not leave empty-handed, but at least have a few items suitable for them.
…
Half an hour later, each contestant had chosen the items they wanted to bring.
Next, they will have an hour to familiarize themselves with the price and selling points of each product, as well as the live broadcast terms.
When the live broadcast started, the beauties didn't really realize their mission, and they couldn't put down their posture to sell their goods.
They are more showing off their figures and looks, and chatting with the audience in the live broadcast room.
It wasn't until everyone's sales were displayed in real time on the big screen that everyone slowly rolled up and shouted harder and harder.
In addition, Luo Xiu has equipped them with professional broadcast assistants and product operators to prevent them from overturning during the live broadcast.
Slowly, this black stocking beauty pageant turned into a real live broadcast sales event.
The audience's attention gradually shifted from the beauties in black stockings to the prices of those products.
Because these things are really cheap.
For traditional e-commerce platforms, the proportion of promotion expenses is getting higher and higher.
When merchants set prices for their products, they can only set a high premium to cover costs and prevent the store from losing money.
In the early days of e-commerce, customers moved from offline shopping to online shopping because it was cheaper online.
We first started using taxi-hailing software because there were many subsidies and it was cheaper than traditional taxis.
Nowadays, selling things online is more expensive than offline physical stores, and hailing a taxi via mobile phone is more expensive than hailing a taxi.
But the more than a thousand products Luo Xiu selected were not only the lowest prices given by the manufacturers, but also provided a large sum of money for subsidies.
In this live broadcast, customers only had to pay half or even one-third of the original price of the product, so naturally everyone went crazy.
"Is this set of fairy water really a large bottle? It's cheaper than when I purchased it in Japan!"
"Who would have thought that I would order a box of toilet paper while watching a beauty pageant."
"I don't want to buy it either, but it's really cheap."
"Mr. Luo is really doing this for the benefit of his family!"
…
The audience was clearly watching a beauty pageant, but unknowingly it turned into a live show selling goods.
Those who had previously scolded Luo Xiu for making dirty money now shut up.
And those traditional beauty pageant judges were so angry that they were so angry when they saw him turning a normal beauty pageant into this.
Luo Xiu doesn't care about that much.
The only thing he cares about is whether the flow of goods through live streaming meets expectations and the conversion rate of goods.
Among the 200 beauties in the first round, during the 2-hour live broadcast, the one with the lowest sales had sales of several million, and the one with the highest sales exceeded 100 million.
On average, each person sold more than 20 million yuan, and 200 people sold more than 4 billion yuan in total.
The more than 4 billion gmv is not worth mentioning for Douyin.
But for a new e-commerce platform, it is undoubtedly a strong shot, giving people hope of catching up with JD.com and Taobao.
You must know that content traffic platforms and shopping platforms are two different models.
Penguin has proven countless times that this path does not work.
When Luo Xiu announced that he was going to build an e-commerce platform, no one was optimistic that he could succeed.
Now, more and more people are beginning to shake their inner thoughts.
…
The first round of black silk special session is over.
The beauties were all exhausted physically and mentally, and soon went back to their rooms to rest.
It was around nine o'clock in the evening.
After Luo Xiu took a bath, he sat in a rocking chair wearing a bathrobe and holding a book in his hand.
Over the years, he has been accustomed to reading for at least half an hour before going to bed.
This cruise ship is very large and sails very smoothly on the sea. It doesn't feel like it's shaking when you read a book.
At this time the doorbell rang, Luo Xiu stood up and opened the door.
I saw Zoe standing outside the door with a shy face.
She has a beautiful nose and jade teeth, a beautiful face, and delicate bones beneath her straight and attractive jade neck.
A pair of plump and towering breasts are tempting to both thoughts and sins.
Wearing a silk nightgown, her soft and graceful figure was vividly outlined.
At this time, the cruise ship was docked on the sea, and no paparazzi could appear on the top floor of the ship.
Only the bright moon outside the window knows what is about to happen.
Chapter completed!