The first step in listing is to transform the company into a joint-stock limited company.

The world's first joint-stock company was the Dutch East India Company.

During the Age of Discovery, European countries launched maritime adventures, explored world geography, and developed overseas business opportunities.

They arrived in the East Indian Ocean trade area and found that the prices of goods there were low, especially pepper, spices and other goods. As long as they were shipped back to Europe, they could immediately make huge profits.

Westerners are extremely obsessed with spices, which once became luxury goods with prices comparable to gold.

In 1560, a group of Dutch merchants sent Hautemann to Portugal to spy on business conditions. Subsequently, the group of merchants established a company to use this information to develop in the East Indies.

Because this business was so profitable, the Netherlands successively established 14 companies focusing on East India trade.

No matter what business you are doing, if there are too many competitors and they lower each other's prices, profits will inevitably fall.

Due to fierce market competition, East India trade gradually turned into a risky and unprofitable business.

Later, the leaders of these 14 companies gathered together for a meeting and decided to merge and form a joint company, which was the Dutch East India Company, the world's first joint-stock company.

The Dutch East India Company was a company that could organize its own mercenaries, issue currency, and was allowed to colonize and rule other countries and regions.

At its peak, it had more than 150 merchant ships, 40 warships, 50,000 employees, and an army of 10,000 mercenaries.

They used their own armed forces to buy and sell by force, plunder and colonize.

For Asian countries, they can be said to be a group of pirates who know how to do business.

For the Dutch, it is a gold mine that can make a lot of money every day. The annual stock gold return can reach as high as 40%.

At that time, the Dutch could live comfortably by relying on dividends as long as they held a few shares of Indian companies.

Most of the early capital groups accumulated primitive capital through plunder, colonization, slave trading and other means.

Their wealth was built on the oppression of black slaves, built on mountains of human heads, and was filled with the stench of blood.

On the contrary, now that I have completed the accumulation of capital, I have begun to become a saint.

However, our enterprises have not gone through such a stage and can only rely on the blood and sweat of workers to accumulate wealth bit by bit and step by step become the world's factory today.

…

The shareholding restructuring of Pinru Group is not too difficult.

Because a large part of the company's initial financing was defrauded from his father-in-law, all of whom were his own people.

Now Luo Xiu actually only needs to do one thing, and that is to take out sensitive business.

For example, payment business, which is related to national financial security, must be separated and independent.

Leave it to be listed separately in the country later, or never be listed again.

At the same time, the news that Pinru Group officially submitted an application for listing to the New York Stock Exchange came out, instantly occupying the headlines of major media.

What makes Luo Xiu different from other low-key and pragmatic entrepreneurs in China is that he often appears in front of the media.

Not only is he on trending searches every now and then, but he also controls many social platforms.

Coupled with his legendary entrepreneurial journey, it can be said that every move can arouse heated discussions among netizens.

"Didn't Luo Xiu say he would never go public before? Why did he suddenly apply for listing again?"

“I still can’t help but want to go public and make money!”

“I don’t know how high the market value can be.”

"It is inevitable to surpass Baidu. It just depends on how far we are from being a double horse."

"My dad told me last night that our family is just running a small business and we don't dare to compete with two horses."

"Upstairs, when did my husband have an illegitimate child like you?"

"Luo Xiu is your husband? Then who is this lying in my arms?"

…

Different people have different views on Pinru Group's sudden announcement of listing.

Some people are concerned about whether Luo Xiu can become the new richest man in China, while others are calculating how many multi-millionaires will be born from Pinru Group.

Those investors are speculating on the final price of the stock.

The issue price of the stock determines the market value of the company and how much money the company can raise in this IPO.

For example, Alibaba, which created the largest IPO on the New York Stock Exchange, set an issue price of US$68 per share, issued a total of approximately 320 million shares, and raised more than US$25 billion, setting a record for the largest IPO in the global stock market at that time.

At the beginning of Alibaba's listing, Lao Ma's personal assets reached more than 20 billion U.S. dollars, making him the richest man in China. The company has 11,000 employees who hold shares, and each person can cash out an average of 4.22 million U.S. dollars, about 25.9 million yuan.

At that time, Luo Xiu stood nearby and watched him achieve enlightenment alone, and the chickens and dogs ascended to heaven.

This kind of moment can be said to be the ultimate ideal of every entrepreneur.

Now that Pinru is planning an IPO, it is also facing pricing issues.

If you have 1 billion shares and the price per share is $10, then the company's market value is $10 billion. If the price per share is $100, the company's market value is $100 billion.

Theoretically, if you set the price too low, you will raise less money and you will suffer a big loss.

If it is too high, investors and stockholders will feel that the value of your company is not that high and will not buy your shares, and then the listing will fail.

Of course, pricing doesn’t mean you can order as much as you want.

Different securities markets adopt different pricing methods.

Before Luo Xiu was reborn, as a company executive, he also experienced the preparatory work before the company went public.

During that time, investment companies came every week to do due diligence.

On the one hand, they will send a financial officer to verify each of your income and expenses, calculate your actual revenue and profits in the past two or three years, and set prices based on these financial data.

If the company can achieve 50% or even 100% of revenue and profit growth for several consecutive years, it means that the company has great potential for future development, and a higher PE can be given.

In addition, they will also talk to the company's management and technical backbones.

Whether a company is competitive and has huge potential is inseparable from the company's management and technical backbone.

If they find during the due diligence process that the employees in your company are mediocre, generally older, and unable to compete in greater market competition, they will not give a high PE.

Listing on the U.S. stock market requires a roadshow to find investors.

In order to convince investors of the value of your company, listed companies need to hold "road shows" to fully communicate with investors.

Promote the development prospects of listing to investors, deepen investors' understanding of the company to be listed, understand investors' investment intentions, discover needs and value positioning, and ensure the successful issuance of securities.

This so-called road show is actually telling stories.

Now Luo Xiu is sitting in the study room, his hands beating rapidly on the keyboard, making up a story for the company that sounds promising.
Chapter completed!