The clothing in Luoxiu's shop mainly comes from the wholesale market in the early stage.

The current profit is still very high, but in the future more people will do it, and hundreds or thousands of links of the same style can be found online.

And there will always be some stores selling goods at a loss for the sake of sales volume, so that others cannot sell at high prices.

If you want to truly establish yourself in the clothing industry, the most important thing is to be able to form your own unique style.

This is why Luo Xiu reused An Yi and assigned her a design team of four people.

Now a batch of summer clothes designed by them are being stepped up production. Whether this batch of goods can be sold determines whether the style and tone of the entire brand are accepted by consumers and whether it is established.

If they cannot be sold quickly, the entire batch of goods will be piled up in the warehouse. And the summer will pass soon, and it will be even harder to sell after the season. And by next summer, this batch of goods will no longer be available.

This means that the company will owe millions to factories and will not be able to participate in the Double Eleven promotion in the second half of the year.

Therefore, Luo Xiu attached great importance to this batch of goods and prepared for it as a major battle.

The first thing is to take pictures. It turns out that Yi Qingfei took a group of models to take pictures inside the school, but the environment was always a bit bad.

This time Luo Xiu decided to change the shooting location to Shamian.

Shamian is a small island in Yangcheng. More than ten countries have established consulates here, nine foreign banks, and more than 40 foreign companies have operated in Shamian.

Now it has become one of the famous attractions in Yangcheng, and it is also a photo-taking place for today's petty bourgeoisie and future Internet celebrities.

Shooting here can virtually enhance the quality of the brand.

…

The models from the School of Art are also very happy to go to Shamian to take pictures. They take pictures at the school every time. They are too lazy to post new photos on QQ space.

Besides, there is a car to pick them up, so they don't care if they have to go out.

The old Wuling was driven by Li Shan for business purposes, and the company bought a new, longer van specifically for filming.

After arriving at Shamian, Yi Qingfei looked at the church in front of him and said with emotion: "We first started shooting in the dormitory, then on campus, and now it has been upgraded to a scenic spot."

Luo Xiu said with a smile: "When the monthly sales were 100,000, it was enough for us to shoot in the dormitory. If the monthly sales were 1 million, we would go to the campus to shoot. Now what we are pursuing is a monthly sales of 10 million, and all the supporting facilities are natural."

Need to upgrade."

"What if you want sales of over 100 million?" Yi Qingfei asked curiously.

"We will go to some beautiful small towns abroad to shoot."

After hearing Luo Xiu's words, the beauties' eyes shone and they said excitedly: "Why don't we just skip the tens of millions level and shoot abroad now to provide customers with higher standards?"

Luo Xiu hit her on the head with a paper tube and said, "Don't be too ambitious. Do it at the level of tens of millions, and then think about the level of hundreds of millions."

If it really reaches the 100 million level, not only do we need to keep up with the shooting, but the model may also need to be replaced by a cute girl with blonde hair and blue eyes. In addition, all aspects of supporting products, promotion, supply chain, etc. must keep up. Of course, the most important thing is

The most important thing is that Taobao’s current user base is still too small.

No matter how good you are, not many people will buy your product.

When the market is not that big, these additional expenditures are redundant.

Even Handu Yishe, which was established half a year earlier than Pinru, had sales of only tens of millions in 2009.

If Pinru wants to catch up with or even surpass Handu and achieve 50 million sales this year, the key lies in this summer campaign and the outbreak of Double Eleven.

"Brother Xiu, I have chosen a good scene. Let's take a group photo with this cathedral as the background."

Yi Qingfei handed the test footage to Luo Xiu for viewing.

"Okay, let them get in the car and change clothes, hurry up!"

To make it easier for the models to change clothes, the van's windows were equipped with sunshades.

After so many shootings, they have become more and more professional.

Regarding this, Luo Xiu came to the conclusion based on the speed of their changing clothes.

In the same way, the mileage a boy drives can also be estimated from the speed at which a boy unbuttons a girl's underwear.

The models changed their clothes and got out of the car. The photographer also set up the venue and could start shooting directly.

At this time, the group of people taking wedding photos nearby were also optimistic about this photography spot. An uncle came over and asked: "Handsome guys and beauties, we are in a hurry and there is only this last group left. Can we take the photo first? It will be quick."

"

Yi Qingfei and the others were all students. After hearing their polite request, they subconsciously wanted to give it to them.

Luo Xiu glanced at them and said directly: "No!"

"It's convenient for others and it's convenient for yourself. What's wrong with us?"

Luo Xiu didn't talk nonsense to him and directed the photographer to continue shooting.

When shooting at such scenic spots, you have to fight for the position. You have to grab the position first, and you cannot give it to others casually.

If Luo Xiu wasn't here, Yi Qingfei and the others might have given in.

Because when the uncle made the request, he first gave a reason. No matter how unreliable the reason was, people's subconscious mind would give it to him.

Everyone is doing commercial shooting. You are in a hurry and I am in a hurry. Why should I give it to you?

But when people face such a simple request, they often make a split-second judgment based on past experience, without seriously considering whether the reason you gave is reasonable.

Because people simply like to do things for a reason.

We saw a beautiful woman on the roadside and want her contact information. If you ask directly: Beauty, can I add you on QQ?

The probability of failure is very high.

If you are talking about: Beauty, because you are so beautiful, can I add you on QQ?

Then the probability of success will be greatly increased.

"Because you are too good-looking" seems to be a redundant reason. If you are not good-looking, the devil will ask you to QQ. But because there is a reason, the other party will subconsciously agree.

Marketing people like Luo Xiu have seen too much of this type of psychological knowledge in order to trick customers into placing orders.

If he didn't deceive others, how could he be deceived?

The uncle usually relied on this trick to successfully jump in the queue no matter where he went to take pictures. Unexpectedly, he was rejected by a young man this time, which made him very embarrassed.

So he stood nearby and interfered with the filming.

"You can't take pictures like this, the lighting is wrong."

"The model's expression is too stiff, will she laugh?"

"Are you Sun Wukong? Put your hands like this?"

…

Originally, the psychological quality of these students was not very good. After he said this, their movements became even stiffer and they didn't know how to place their hands.
Chapter completed!