98. The true face of the goddess
In the eyes of e-commerce operators, Taobao waiters are as cold as the editors of Qidian.
In the merchant group established by the waiter, a waiter connects with hundreds or even thousands of merchants. The merchants compliment the waiter every day and hope that the waiter can give them more resources.
However, the waiter does not speak in the group most of the time. Occasionally, if he says a word, everyone will interpret it as if they are hearing God's will.
Merchants respect their waiters like gods. When they come to see the waiters for something, they will always ask cautiously: Are you there?
This is not the relationship that a businessman and a waiter should have, but the relationship between a licking dog and a goddess.
Luo Xiu was like this when he first started working as an e-commerce business. He felt that the second-hand man had the power of life and death.
It wasn't until his company became a KA merchant that he had to fly to Xihang to meet with the waiter for a meeting, and then he had the opportunity to see the true face of the goddess.
At that time, Luo Xiu was wearing a suit and leather shoes, carrying a briefcase, and walked into the beautiful Taobao City with a nervous look on his face.
It wasn't until an old man wearing big pants, short sleeves, and a pair of flip-flops came over to shake his hand that Luo Xiu was surprised to find that the goddess that the dog lickers longed for turned out to be a foot-picking uncle.
It turns out that big companies like Alibaba have no dress code at all. They can be as comfortable as they want. They don't need to dress to highlight the company's image.
Since that meeting, Luo Xiu threw away his suit and leather shoes, and wore casual clothes every time he met the waiter.
After meeting the waiters more often, I naturally gradually learned that they are also a group of social animals. They also go to work and want to get off work, they also face KPI assessment, and they also hope that their work can be easier.
So it is very simple to deal with the waiter. Let him know that I can help you complete your performance and I can reduce his workload.
The waiter needs to support key merchants, complete sales tasks, regularly plan category activities, and ensure the occurrence of activities... These are no problem, we will help you complete them.
Do you want to support key businesses?
We are.
Want to complete a sales task?
Just give us the traffic and we can complete it.
Want to plan category activities regularly?
I will help you think about the event time, event theme, event gameplay, and promotion methods.
Even the main page of the event can be designed by us, so you don’t have to bother your designers.
In private, we have done so many things, should we be the biggest traffic entrance for the activities?
Only by giving it to us can we ensure the maximum sales output.
The results were obvious. After reading the activity plan submitted by Luo Xiu, the waiter immediately announced the activity in the merchant group and asked everyone to sign up.
What confuses the merchants is that the registration form is handed over to the Pinru store manager first, rather than directly to the waiter.
"Why did Pinru come to collect the watch?" A merchant immediately asked.
Of course, the waiter simply ignored this kind of question.
Pinru Flagship Store: "Dear, the waiter is busy with work, and the work of collecting watches is temporarily done by volunteers."
The signal sent by this sentence is very obvious. Pinru is now the waiter's bastard, so you should respect me.
After Luo Xiu collected the registration forms, he first selected a group of high-quality merchants, arranged them in order, and submitted them to the waiter.
Apart from ranking the first product, he has no other selfish motives, nor does he suppress competing products. He selects merchants fairly.
There is no point in doing small tricks. The waiter has a running score system in the background. If you choose a group of bad merchants, the waiter can easily tell.
If this event wants to generate sales, it also requires the participation of a group of high-quality merchants.
Luo Xiu must first ensure that the entire event is successful, and secondly ensure that Pinru enjoys the maximum benefit from the event.
He also has the confidence to believe that he is the best among all businesses and is not afraid of competition from outstanding peers.
The waiter took the activity plan Luo Xiu gave him, revised it and submitted it to his leader, and easily obtained the first-level activity resources.
The event was exposed on Taobao's homepage for three consecutive days, bringing huge traffic to the entire event.
At the end of the event, the 15 merchants participating in the event brought in sales of 17 million yuan, of which Pinru took the lead and took 3.5 million yuan.
This sales volume will be nothing in the future, but in 2009 it will be enough to make all participating merchants and waiters feel excited.
Of course, the biggest beneficiary is Pinru as the event planner.
Although Pinru does not favor itself too much, other merchants only join on a temporary basis, and many popular items do not have deep enough inventory. They can only be removed from the shelves after they are sold out, and they sigh at the huge traffic.
Pinru not only achieved huge sales during the event, but also used the event to sell new summer models in advance, saving a lot of promotion costs.
With such a good start, you can basically make money from clothing throughout the summer.
At the same time, Pinru also left a very good impression in the waiter's mind, knowing that Pinru was trustworthy.
In future clothing-related sales, Pinru will be the waiter’s top priority.
It's a pity that it's not time to celebrate yet.
The surge in sales also caused the company to face a new problem - a serious shortage of manpower.
At the same time, the office space provided by the school is also full and cannot squeeze in more people.
Luo Xiu now has to rent an office space of his own outside the school.
Since the current employees are mainly students, the existing office location must be retained, so the new office location cannot be too far from the old one.
Otherwise, it will cause great inconvenience to management.
Luo Xiu had no choice but to take Guan Shiyu to search around the school to see where there were suitable offices for rent.
However, the university town is not a commercial center after all, and there are no high-end office buildings.
Luo Xiu looked for several places, but either the place was too small or the environment was too bad.
Suddenly I looked up and saw a transfer notice hanging in front of a newly opened Internet cafe.
"Let's go in and take a look." Luo Xiu suddenly became interested.
"Okay!" Guan Shiyu also had a curious look on her face.
She has never been to an Internet cafe in her entire life, so she has a sense of mystery about Internet cafes.
"The decoration and computers are all ready-made. If it's suitable, maybe we can take it down and turn it into our future office."
Luo Xiu said as he opened the door and entered.
When the lady at the front desk saw the guest coming, she immediately stood up and asked politely: "Handsome guy, do you want to go online? May I ask for a membership card or a temporary card?"
"I heard that my son came here to surf the Internet, and his mother and I came here to arrest him." Luo Xiu turned to Guan Shiyu and said, "Honey, block the door here and don't let that brat escape."
"ah……"
The girl at the front desk opened her eyes wide in disbelief. This beautiful girl who looked like a student in front of her actually had a child, and the child even went to the Internet cafe to surf the Internet?
"What nonsense are you talking about?" Guan Shiyu stamped her feet angrily.
Chapter completed!