Nongfu Spring is a little sweet?

When many people present could not help but whisper softly when they heard the concept Chen Hao said.

Then he frowned and measured whether the advertising slogan was simple and profound enough!

When the middle-aged man sitting at one end heard this, he put his hands on the chair on the table. He couldn't help but lean forward and began to murmur.

Chen Hao observed the changes in everyone's eyes, but his mouth did not pause at all, and continued his PPT.

“Is Nongfu Spring really a little sweet?

Not necessarily. More importantly, it is a marketing communication concept.

The water of Nongfu Spring comes from Qiandao Lake, which is a spring water gathered from many mountains. After being naturally purified by Qiandao Lake, it can be said to be a sweet spring water.

But how can consumers intuitively and vividly understand the "born" of Nongfu Spring and form a beautiful impression of "sweet spring"?

This requires a simple and vivid marketing communication concept.

‘Nongfu Spring is a little sweet’ does not require that the water must be a little sweet, just because sweet water is synonymous with good water!

Just as coffee tastes bitter, Nestlé Coffee says it tastes great, which means it is a good coffee.

There is the word "sweet spring" in Chinese, which means sweet water.

"Sweet" not only conveys good product quality information, but also directly reminds people of sweet and refreshing spring water, which naturally makes people feel 'a little sweet' when they drink."

After Chen Hao finished speaking, everyone present nodded, and the middle-aged man sitting on the other end was the same, which made Chen Hao feel a little excited.

What made Chen Hao even happier was that the middle-aged man spoke, "This concept is very good, then, well, it's Chen, Mr. Chen, right? How do you want to shoot the advertisement specifically?"

When the others on the scene saw this, they were slightly surprised. It seemed that the leader was optimistic about this concept!

Chen Hao smiled and said, "The so-called clear water comes out of lotus, and it is natural to carve it out! As a natural water pioneer in the country, there is no need to invite big-name stars. We only need to shoot the production process of Nongfu Spring for consumers to see.

Let consumers clearly know that Nongfu Spring is truly pure natural water, without artificial and no addition.

The concept of Nongfu Spring is that we do not produce water, we are just porters of nature!”

"We don't produce water, we are just nature's porters!" After this sentence came out, the people present couldn't help but be stunned, and then many people clapped their hands immediately.

“That’s great!”

"This sentence really perfectly interprets our Nongfu Spring!"

"It's amazing! It's so wonderful!"

...

The middle-aged man stood up and said happily, "Hahaha, you said it well, you said it well!"

Chen Hao continued with a smile, "Nongfu Spring should be transported from Qiandao Lake. For this reason, your company's transportation costs have always remained high?"

"Yes, there is nothing we can do to ensure the pure and natural water." The middle-aged man said helplessly.

"This seems to be a difficulty for your company, but it is not a good point. This just proves that Nongfu Spring has a high-quality water source base, which is also your company's biggest advantage." Chen Hao said.

Everyone present nodded with a bitter smile when they heard this, and they were right.

"Your company's own advantages just confirm the words of Nongfu Spring, 'We don't produce water, we are just porters of nature'!

This concept can also reflect three major concepts.

The first is environmental protection concept.

Nongfu Spring never uses urban tap water, and every drop of Nongfu Spring has its source.

Nongfu Spring believes that only good natural water sources can produce high-quality bottled drinking water.

Drinking water containing natural mineral elements is most in line with human needs and is difficult to match with any artificial water.

The second is the natural concept.

Nongfu Spring insists on building factories in water sources and producing water sources. Each bottle of Nongfu Spring is clearly marked as the water source, ensuring consumers' right to know.

Nongfu Spring insists on establishing a production base in deep mountains and dense forests far away from the city, and the entire production process is completed in the water source.

Every bottle of Nongfu Spring has passed a long transportation route and comes from nature.

The third is the concept of health.

Nongfu Spring only produces natural, weakly alkaline healthy drinking water, and firmly opposes the addition of any artificial minerals to the water.

The World Health Organization's "Drinking Water Quality Guidelines" shows that regardless of whether the dietary structure is rich or not, the human body must intake a certain proportion of minerals and trace elements from drinking water.

Therefore, Nongfu Spring believes that drinking water should contain the comprehensive, balanced, and natural mineral elements needed by the human body, and oppose the addition of any artificial minerals to the water.

These excellent corporate concepts have created a unique Nongfu Spring!

The corporate philosophy is the soul of an enterprise and is also a solid foundation for the success of the enterprise!”

After Chen Hao said something, everyone present was stunned. Even middle-aged men were the same.

It turns out that our Nongfu Spring has such awesome corporate philosophy! Why haven’t you heard anyone mention it before?

The people present looked at each other and then looked at Chen Hao who was smiling. It was still a young man who was smart enough to create a corporate concept for Nongfu Spring!

"Hahaha, you are young and promising!" The middle-aged man looked at Chen Hao and nodded in approval.

Chen Hao replied, "It's too much!"

"I really haven't won the award. I didn't expect to see an advertising plan like this today, and I have gained something else. We Nongfu Spring have to thank you." The middle-aged man smiled.

"Go too much!" Chen Hao continued to maintain a humble smile, and then said, "However, in order to clearly show the natural water characteristics of Nongfu Spring, I think I need to shoot every process, and this advertising time may take about three minutes."

"Three minutes?"

Everyone present was surprised because in the early 2001, there had never been such a long advertisement, usually about ten seconds.

Three minutes is enough for others to shoot ten advertisements.

"The so-called first-class sales are to sell oneself, second-class sales are to sell sales services, and third-class sales are to sell products. This three-minute advertisement is not only for the sale of Nongfu Spring natural water, but also for the sale of your company.

Promote your company's corporate philosophy and corporate culture to consumers, so that they can not only understand Nongfu Spring's natural water, but also make them recognize Nongfu Spring's company!" Chen Hao explained.

The middle-aged man frowned slightly when he heard this.

"There hasn't been a three-minute advertisement before, which does not mean that there will be no future. Since your company dares to be enemies of the entire industry, are you still afraid of shooting a three-minute advertisement?" Chen Hao continued.

The middle-aged man nodded slightly when he heard this, "I understand what you mean. What will happen in the end? Wait for us to notify us!"
Chapter completed!