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27. 5 million registrations per day

According to a data study, about 60% of people have 50-100 weixin friends, 25% have no more than 50 weixin friends, and 10% have more than 100 weixin friends.

This data was issued by an unknown research institution.

In order to verify the authenticity of this data, Lin Xiaoguang specially asked the company's administrative department to go out to do a questionnaire. Finally, he found that the situation was generally true. On average, each person had about 75 weixin friends.

This number is not much.

Think about it, in a society with a pyramid structure, there are almost the largest number of young people over the age of 15 and under the age of 35. People of this age have all gone to elementary and junior high school, and most of them have gone to high school. Some of them have gone to college. There are about fifty classmates in each stage, plus relatives, friends or colleagues, and the number is definitely more than three hundred.

There are 75 weixin friends, and this number is actually relatively small.

According to the analysis, it should be people over 40 years old, which lowered the average value of weixin friends.

But if you pull it down, just pull it down. This average is still relatively numerical.

On average, a person has 75 weixin friends, which means that in this wave of promotion, a person can theoretically send out an average of 75 points for invitation registration links. If all these friends are registered, he can theoretically get 750 yuan.

But how could he guarantee that no one else would send these weixin friends an invitation registration link?

So, in a sense, the better the promotion of this invitation registration event, the more people know it, so that they take action to actively promote it. In the end, the money everyone gets through the event will only be lower and lower.

In theory, when 1.4 billion people nationwide, 1/2 of them participate in this event, each person can get 10 yuan, 1/4 of them will be 30 yuan, 1/8 of them will be 70 yuan, and 1/16 of them will be 150 yuan...

There are 500,000 people who have obtained the internal test qualification, but there may not be so many people who actually download it.

Once the publicity and promotion activities are implemented, a large number of people will flood in. Considering that the company's cash reserves are only 60 million, that is, if 6 million people invite one user to register on average, the money will be exhausted. Similarly, 3 million people invite two people per person, 1 million people invite an average of 6 people, and 500,000 people invite an average of 12 people...

Correspondingly, WeChat will have 12 million registered users, 9 million, 7 million, 6.5 million, and 6.1 million, and infinitely approaching the number 6 million.

For companies, of course, it is to maximize their interests.

If the 10 yuan invitation registration bonus is reduced by half to 5 yuan, the company can obtain at least 12 million users and then halve to 2.5 yuan, and at least 24 million registered users.

This is just an invitation to register bonus, and also an active-hour charity fund, which must be redeemed.

Therefore, 60 million in cash is not enough to spend.

Taking this into consideration, before the internal testing began, marketing manager Liao Changqing took the initiative to apply to lower the invitation registration bonus to 5 yuan. After hearing him explain a long list of reasons, Lin Xiaoguang followed suit and agreed.

Then Zhuang Xuan organized people to modify the code within an hour and finally upload it to the official website again.

At 10 o'clock, the internal testing will officially begin.

There is no need to promote it anymore, because I have done countless publicity in the early stage. Whether it is netizens across the country or friends such as Weixin MiTalk, they are paying attention to the internal testing of WeChat.

After all, good performance in internal testing means that the public testing will be the same. If the internal testing performance is poor, the public testing will be greatly affected.

Therefore, internal testing determines whether WeChat can become a giant with tens of millions of users.

After 10 o'clock, in order to prevent missing the internal test, the WeChat backend will uniformly send a text message on your mobile phone and prompt to download the app on the official website.

In the traffic monitoring background, it is obvious that data begins to appear. After refreshing every second, hundreds of people will be added. This is the user who has completed registration and passed real-name authentication. In order to avoid stimulating Alipay's nerves, WeChat does not force users to bind bank cards, but when withdrawing bonuses, they still need to be bound.

Once a minute passes, tens of thousands of registered users will be registered.

At around ten o'clock, Su Mo had already woken up and was typing in front of the computer, but she couldn't code it today because her boyfriend's company's products were launched and the product debuted for the first time largely determines his future performance and determines whether her boyfriend's business will be successful this time. She must not ignore it.

At this moment, she will invite the registration link and send it to Weixin’s friends in a group. After thinking of some questions, news came over: “Brother, I suddenly thought of a question. There must be someone wool during this event. What should you do?”

Lin Xiaoguang couldn't help laughing when he saw the news.

Su Mo could even imagine that he would not have thought of it? And the marketing department would not have thought of it?

Be prepared long ago.

First of all, no matter how many mobile phone numbers each person uses, he can only register a WeChat account. In this way, the situation of one person having more than one account will be avoided, with 1.4 billion people and at most 1.4 billion accounts.

Secondly, there is a maximum number of sending invitation registration links, with a total of no more than 100 people, which means that one person can invite at most 100 friends, and at most 500 pieces of wool.

Finally, a person can cancel his WeChat account or re-register, but if he registers for a second time, there will be no invitation to register a bonus.

At the same time, the monitoring background will focus on some people who operate frequently.

After a series of operations, even if he is a wool, he has to promote new users to WeChat, otherwise he will not get the money. Moreover, even if the new user does not use it after registering, he will only generate some zombie accounts and will still use it in the future. After all, everyone only has this account.

After Lin Xiaoguang said this, Su Mo immediately understood.

Looking back, five minutes later, traffic is still soaring, with registered users exceeding 50,000.

Today is probably a lively day. Many people, his relatives and friends, are paying attention to this matter. As soon as they download and register for WeChat, they sent him a message saying how this product is, where it needs improvement, where it is worthy of praise, etc., and asked him how it is registered, how many users are there, etc.

He will inform you of any confidentiality.

Han Xia also sent a message using WeChat: "It's not bad, come on, I recommend it to my friend. I have already received more than 60 yuan now, and this money is a bit small."

"Miss, this activity is equivalent to spending 5 yuan to buy a user, with a budget of 60 million yuan, and only 12 million yuan. I also want to have a greater discount, but I don't have money, so why don't you add an additional 100 million yuan?" Lin Xiaoguang rolled his eyes.

"You think beautifully, you need 100 million yuan, and I will start my own business."

"I won't say it anymore, bye, I'm doing yoga."

Then she went offline.

Lin Xiaoguang looked at the traffic monitoring background. Ten minutes later, 100,000 people had registered. This speed can be said to be a big hit, with an average of 166 people successfully registered every second.

Half an hour later, WeChat registration reached its peak, with a total of 400,000 registered people.

In one hour, 700,000 people registered, which has exceeded the 500,000 people who have obtained the internal test qualification. According to data, less than 100,000 of these 700,000 registered users are qualified for the internal test.

In 2 hours, as of the time of getting off work, 200,000 qualified users were registered for internal testing, 700,000 invited users to register, and the total amount reached 1 million.

Two hours of 1 million, this result is not bad. If you continue at this speed, as of the early morning of the evening, there will be 7 million users in a total of 14 hours.

By then, the internal testing had long been no longer worthy of its name and became a public testing.

All right……

The marketing department employees were very excited about this achievement. They have always been doing this, and they have contributed half of their contribution to this achievement.

The operation department is also very excited. Without users, the department will be useless. With users, they will have the value of existence.

There is also the Development Department, and I am very proud of this. This is a product they made.

I got off work at 12 o'clock, but many employees were honored and stayed at the work station and discussed with each other how good the product was launched today, the product had hope of rising, and the company would not go bankrupt, and they had a better future and future. As for eating, it was very simple, order takeaway.

Lin Xiaoguang was no exception. He also ordered takeaway. After dinner, he came to the backstage of the Wandering Test.

Chen Yizhou was also staring here.

Now at twelve forty, after twelve o'clock, registration ushered in another climax. Now there are 300,000 users qualified to register for internal tests, 1 million users invited to register, with a total of 1.3 million, an increase of 300,000 in 40 minutes.

"Is the server okay?" he asked.

Chen Yizhou said: "Yes, Dasheng, we are looking for Huawei Cloud. The Huawei team customized it for us. Tens of millions of users make video calls at the same time. There is no problem with this kind of traffic peak that can access hundreds of millions of levels per second."

Lin Xiaoguang nodded.

There is not much money in the early stage, so I can only spend more money on publicity and promotion. When I have sufficient funds later, let’s talk about building a self-built server. Good steel is used on the edge.

As for who to choose as the cloud server provider, there are also some considerations.

Overall, Alibaba Cloud has developed the earliest and strongest in this field, followed by Huawei Cloud, Tencent Cloud, and then Xiaoniao Cloud.

WeChat includes bank cards and payment data will be available in the future. This will compete with Cat Factory, so of course the data will not be stored in Alibaba Cloud servers, and Tencent Cloud is even more impossible. Lin Xiaoguang personally admires the chrysanthemum factory. As soon as Huawei Yunjiangcheng team came to the door, he chose this in the end.

Continue in the afternoon.

As WeChat registered users move towards 2 million, there is also good news for WeChat crowdfunding. The number of participants moves towards 70,000, and the cumulative funds also exceed 6.5 million. The number is quite beautiful.

Before getting off work at 7 o'clock in the evening, WeChat registered users reached 3 million.

In the evening, Chen Yizhou, the deputy of the Operations Department, Liao Changqing, the deputy of the Marketing Department, and Xue Yuan, the new manager of the Customer Service Department, left behind the company and closely monitored the registration of new users, overall operations, and user feedback.

After dinner in the evening, Lin Xiaoguang chatted with Qin Rongrong for ten minutes, talked for a while, and then chatted with several friends one after another, plus Su Mo and Chen Xin.

Before going to bed, I took a look and took a while to brush the little sister Rabbit Teeth’s TikTok, and then I went to bed.

At midnight, Liao Changqing sent a message: "Da Sheng, as of now, the cumulative number of registered users of WeChat has exceeded 5 million."

The next morning, after Lin Xiaoguang went to the company, he ordered someone to post the news, which caused a sensation.
Chapter completed!
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