35. Breaking 100 million in seven hours
Lin Xiaoguang had to respect the opinions of the Development Department, so he thought of a way to achieve the best of both worlds.
It is called the Administrative Department. To do a questionnaire survey on whether WeChat will change its name, whether WeChat is good, Yipai or Aipai, etc., the company currently has nearly 600 employees, and everyone has to express their opinions on this matter.
"The questionnaire survey ends before getting off work at 7:00 this afternoon, and will be implemented tomorrow according to the results. The revised WeChat message must be updated as soon as possible."
"Okay." Yuan Fang took the order happily and then went to do it immediately.
Next, Lin Xiaoguang explained several tasks to Zhuang Xuan: "We are an Internet company at least, you know the importance of data, so at present, the development department should build an office system for the company as soon as possible. I don't want the company's data to be placed on DingTalk and exposed to the cat factory. How long can it take to do it?"
Zhuang Xuan thought about it and couldn't delay it, so he said: "Today, Monday, one week, and Friday afternoon."
"Okay." He was very satisfied, the speed was very fast.
As soon as Zhuang Xuan and Xu Guowei left, Liao Changqing from the Marketing Department came in: "Da Sheng, this is the promotional plan prepared by the department in the new phase. Please take a look."
Lin Xiaoguang took it and began to look at the thick documents.
Liao Changqing explained: "As of now, Weixin has completely banned WeChat on various channels, whether it is links or texts. Now, within Weixin, there are only WeChat, and nothing can be published. Therefore, in addition to the existing invitation registration activities, the department is considering adding other activities, such as registering and receiving 5 yuan in cash."
"In addition to news platforms, the department considers multi-platform promotion, and in browsers, long videos, short videos, and built-in software stores on mobile phones, all platforms, as long as they can advertise."
Lin Xiaoguang was not surprised that Weixin completely banned Weixin. It would be strange if Weixin could still sit still with a registered user size of 50 million.
However, in such a short time, the unlimited virtual link was cracked. The speed was so fast, and Tencent’s technical strength was really not weak.
As for banning, it’s a drizzle. To some extent, banning is like a sweater battle, just a new normal.
"Every user of the company has to pay 5 yuan for inviting to register to receive cash and register to receive cash. The former has helped us save the secondary publicity and promotion process, while the latter can only rely on advertising for secondary publicity and promotion. The results of the two plans are also different. The latter's effect is definitely not as good as the former, but it can only be like this at the moment."
Liao Changqing was helpless, this was the best way he had come up with.
"If the second phase crowdfunding, the number of participants is ten times that of the first phase crowdfunding, or even more, relying on 2 million or even more people to spontaneously help WeChat promote, I think the effect will be better."
Lin Xiaoguang thought about it and said that Weixin's ban this time would have a great impact on WeChat. It is conceivable that the new registered users would fall sharply.
Without the Weixin end, we can only rely on the SMS end and other platforms.
Thinking of him, he made a decision: "Okay, then wait until today's second phase crowdfunding data is released. When the situation is good, the advertising intensity can be smaller, save a little money, and use good steel on the blade."
"OK."
Time passed minute by minute, Lin Xiaoguang was waiting for the second phase of crowdfunding data to be released, and the outside world was also looking forward to how the performance of the second phase of WeChat crowdfunding entrepreneurship activities was.
Starting from 9 a.m., crowdfunding participants have received three times the crowdfunding reward.
At the same time, he asked Fang Nan to release a piece of news online. According to insiders of WeChat, the company is scheduled to start a round B financing within 15 days. From this, it is inferred that the A+ round will be held the day before the B round financing. Conservatively estimated that the B round financing data is impressive, and the valuation will be about 8 times that of the A round. In other words, the second phase of crowdfunding will have a conservative return of 2 times.
Then, this news, driven by Fang Xing data, slowly began to ferment online.
There are some things that WeChat official cannot do too out of line, but they can use other people's mouths to spread the real situation so that the people who are eating to see that crowdfunding is a big deal and participate one by one, and their goal will be achieved.
Investment is risky, so be cautious when entering the market.
Fortunately, Lin Xiaoguang doesn’t cheat people and doesn’t accompany him at the bottom of the day. If it’s better, it’s three times better. Where can I find such a good investment opportunity?
In the afternoon, he read the novel.
Didn’t the novel just be released in the past two days? Su Mo has a lot of updates. The first day she was released, there were 34 chapters of anger, and there were 10 chapters yesterday. The plot progressed very quickly, and he had to spend a lot of time reading it.
After reading the book, he went to the book review area as usual. He looked at it and couldn't help but frown.
Maybe the novel data is impressive, or maybe many people don’t like Su Xiaomo’s support behind her. The book review area is very messy, and there are all those who say such strange words. Su Xiaomo is hurrying to write and can’t take time to delete the posts. So the entire book review area is messy, causing many book friends who don’t know the truth to follow.
Seeing so many negative comments and even escalating to personal attacks, Lin Xiaoguang was really angry. After thinking about it, he immediately called Ai Ke in.
"Great Sage, please come to me." Aike had some chances.
Recently, she was a little disappointed. She thought the boss was a demon of lust, but she didn't expect that she would have thought it apart. He had never looked at him directly for so long since he joined the company. He usually just told himself to do some regular things. As for the little ambiguity she expected, it even went further and nothing happened.
This made her begin to doubt her charm. Could it be that I am not beautiful enough or the suggestion is not obvious enough?
Lin Xiaoguang would not know that the little secretary had thought so much, so he directly instructed her: "You go and download a Qidian Reading, then find a book called "Tianxia Chang'an", reward a leader, and then apply to join the operation team, and rectify the book review area and chapter reviews. You have deleted what should be deleted. Do you understand the banned words?"
After hearing this, Ai Ke was slightly stunned, and then quickly woke up.
Fortunately, she is also a Qidian Little Bookworm. Although she is a reader of Qidian Girl, she is not unfamiliar with what he said. She nodded immediately: "Okay."
After thinking about it, she tentatively said, "Sage, are you a fan of this book?"
He nodded: "Not only that, the author is still my girlfriend. You can help her manage the book review area in the future."
"Oh well."
Ai Ke didn't know why she felt a little disappointed when she heard him admitting that she had a girlfriend. She didn't think so much before she came, but after she came, she still couldn't help but start to look forward to it. But now, she really heard the answer she didn't want to hear.
She was in a little depressed mood and walked out of the office and returned to the work station.
Before the end of 7:00 pm, Wei Ying walked into the office and reported to him: "Da Sheng, so far, WeChat has added 5 million new registered users in 24 hours. Compared with the average value in the previous five days, the decline has reached more than 50%.
Tencent took action, and it was indeed extraordinary, and the registration speed of WeChat News dropped sharply by 50%.
According to the original estimate, WeXun raised 630 million rmb this time, of which 50 million yuan of funds must be repaid, 11 million yuan of public welfare funds must be deducted, 50.9 million yuan was paid to WeBank Venture Capital, and there are still 524 million yuan left.
This amount of money is 5 yuan to exchange for a user, and it can be exchanged for more than 100 million yuan. Based on the average increase of 10 million per day, it will be burned in 10 days.
But now, the growth rate has dropped by half, and it will probably take 20 days to burn the 500 million yuan.
In fact, this speed is already very fast, and many people are eager to add 5 million registered users every day. Lin Xiaoguang now thinks there are fewer ones, just because the growth rate in the early stage is high and the expected threshold has been increased. Now the speed of 5 million is normal.
The Cat Factory has added 100 million registered users in 20 days, and it is too late to envy them.
Wei Ying saw him frowned slightly, smiled, and persuaded: "Da Sheng, the Tencent Factory did not make any efforts in the early stage, which caused the registration speed to be inflated. Now it has entered a new normal for banning. The speed of 5 million is already very high, and you should be happy."
"Okay..." Lin Xiaoguang smiled. He seemed to be so arrogant.
"The data for the first day of the second phase of the WeChat crowdfunding event have also come out. Da Sheng, how many are there?" Wei Ying looked at him with a smile.
He raised his eyebrows and looked at her prone buttocks wrapped in her professional skirt. He had the urge to spank. Your butt was itchy, but he actually made me guess? I hate people like this the most. Do you guess?
Noting that his sight was too long, Wei Ying suddenly restrained and turned slightly, making him unable to see his buttocks. Then he said seriously: "I won't joke with you anymore. I went online at 10 o'clock in the morning. As of now, 7 hours have raised 100 million yuan in funds and 110,000 participants."
"How many?" Lin Xiaoguang was shocked.
The second phase crowdfunding is too popular. The first phase only raised 16.96 million yuan in five days, and the second phase exceeded 100 million yuan in seven hours?
Wei Ying repeated it and said: "With the efforts of all colleagues in the Finance Department, the first-stage crowdfunding reward fund was distributed at 3 pm. According to financial statistics, more than 50% of the 200,000 participants in the first-stage crowdfunding period were participated in the second-stage crowdfunding, that is, 100,000 people. This part raised 50 million, and the remaining 50 million was raised by the newly joined 10,000 participants."
50% of the first phase participants joined the second phase crowdfunding, with 25 million rewards and 200% of the investment, that is, 50 million. This figure is worth examining, which shows that a considerable number of crowdfunding players support WeChat.
As for 10,000 new second-phase crowdfunders, raising 50 million yuan, with an average investment of 5,000 yuan per person, this is even more worth exploring.
While Lin Xiaoguang was excited, he couldn't help but wonder: "Why is the retention rate of the second phase so low, only 50%?"
"I think it's probably the first phase crowdfunders who are raising more funds, and they are planning to wait a few days to participate on the eve of the A+ round of investment."
He nodded and agreed.
Then, he thought of another question: it exceeded 100 million in seven hours. What if it takes fifteen days to raise more than 4.5 billion yuan, and the plate is too big, and IDJ Capital and Pinfeng Fund can't afford it?
The guaranteed price is not a loss, of course this is just a talk. If he really returns it at the original price, these crowdfunders will probably tear him up.
At least, 2 times the reward is necessary.
4.5 billion, 1 times 636 million, 2 times 1.27 billion US dollars, the valuation of the A+ round of financing is calculated as 3 times the valuation of the A-round 1.8 billion, which means 5.4 billion US dollars. 636 million can account for 11.7% of the shares. The valuation of the B-round financing is calculated as 2 times the valuation of the A+ round of 5.4 billion, and there are 10.8 billion US dollars, and these 1.27 billion US dollars, 11.7% of the shares, can be eaten by selling them.
But by then, is it just a big deal to raise a Series B financing? It can’t raise a penny, and it will only give back to crowdfunders.
Chapter completed!