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40. Change the promotion strategy

After all, this is not a trivial matter, and it is impossible to make a decision on the spot.

Lin Xiaoguang has this authority, but Yang Meng does not.

Therefore, after discovering that he could not give in, Yang Meng ended the conversation and left Aipai and went back to Hangzhou.

As soon as Yang Meng left, Lin Xiaoguang convened managers of various departments and held a management meeting.

More than a dozen people gathered together, including Lei Daqi, the manager of the newly established Security Department, and a senior security engineer from 360 Security who was dug up by a headhunter.

He glanced at everyone one by one and saw that they were all curious about Yang Meng's visit, so he briefly told the managers about the situation he had just talked to Yang Meng, and finally said: "What do you think about this?"

He set the tone, two traffic entrances in exchange for a quota for a Series B financing.

No one overturned this confirmed fact. Liao Changqing deeply agreed with this: "The entire product traffic entrance of the cat factory sounds very intimidating, but in fact the effect is not that good. Even half of the weixin nine-grid grid is not as good as that. I think it is already very good for us to deal with it like this."

"You know, financing is equal to at least triple the return. No one can have such an opportunity to make money. There are so many people who want to board the boat, not everyone has a ticket."

This was right, and many people couldn't help but nod, even Lei Daqi looked like this.

Since there was no objection, Lin Xiaoguang ended the topic and talked about another thing: "Now the new registration speed of Paipai has slowed down, and it is only about 5 million per day. I don't know if everyone is satisfied with this speed. Anyway, I am not satisfied."

Ceo is not satisfied, the problem is very serious.

Everyone was aware of the seriousness of the problem, but there was no better way. The marketing department was doing the promotion, so they looked at Liao Changqing.

Liao Changqing was under great pressure at this moment. He took a deep breath and admitted his mistake directly: "It was our marketing department that was not done well."

Lin Xiaoguang smiled: "I don't mean to criticize. In fact, everyone is doing well and I am very satisfied. But have you noticed that the number of new registrations in Paipai is constantly decreasing. I personally think that the ceiling has arrived, so we need to change our playing style."

"Ceil? Change the style of playing?" Liao Changqing was stunned, then he pondered his head and thought.

"Life Parcel is online, but at present, what functions are there? There is no takeout, no taxi, no cycling, and many of them are not available. Currently, there is only one payment, train tickets, air tickets, movie performances, and the functions are too single, such as takeout food, hotel accommodation, leisure and entertainment, and travel, all of which need to be promoted by offline teams."

He looked at Liao Changqing and said, "So, it's time to form an offline promotion team, maybe not just one."

"The lifestyle team is responsible for promoting lifestyle and pati team to catering merchants, hotel accommodation merchants, leisure and entertainment merchants, scenic spot merchants, and is responsible for promoting Pai team to local community aunts and other people who have more free time."

The former is easy to understand, but why is the latter looking for an aunt? Lei Daqi doesn’t understand it very much.

Not only did he not understand, but others did not understand.

Seeing this, Lin Xiaoguang explained: "My plan is to combine Paipai's promotion with crowdfunding. Our team will find many agents in every prefecture-level city to let them actively promote Aipai. How can we take the initiative?"

"It's very simple. Every agent who develops a certain number of users can be qualified to participate in the third phase of Aipai crowdfunding. The more people develop, the higher the number of participation she personally has. We assume that the maximum number of people to develop 10,000 people can be obtained. Think about it, a city with thousands of agents, dozens or millions of agents across the country, and a person with 1,000 people has 1 billion."

"The maximum number of people is 10,000. According to a month, there are 300 per day. Is this a lot? Just stand by the roadside and ask someone to download and register a patie. Is this very tiring?"

"In a month, 1 million will become 2 million, or even 3 million? Who doesn't want to make this money?"

Those who are sitting are not fools, but they instantly think of the benefits of doing this.

Liao Changqing's eyes became brighter and brighter, saying: "We were thinking about how to screen crowdfunding participants before and drove out those financial institutions with wool, but found it difficult. If we change it to promote the group and exchange crowdfunding qualifications, make technical distinctions and offline reviews, it will be much easier."

“The problem is solved perfectly.”

"Indeed." Chen Yizhou nodded: "We can give all the quotas to agents for the third phase of crowdfunding. If the previous crowdfunding participants had any opinions, why do they have no qualifications?"

"Yes, you can also become an agent, and stand on the side of the road like an aunt, and ask someone to download and register a pipai. If you are busy with work, study and have no time, that's fine. Spend a few thousand yuan to hire someone to replace you. Is that okay? I've made so much profit, and the labor cost of a few thousand yuan is drizzling."

"The second phase crowdfunding has a large number of speculators coming in. Compared with the second phase, the first phase crowdfunding is much more pure. We just simply support Patai. We can consider giving participants in different phases to receive slightly higher benefits than agents. For example, if the first phase participants develop 1,000 people, you can get a 1 million participation quota. If the second phase participants develop 3,300 people, you can get a 1 million participation quota, and so on..."

Liao Changqing and Chen Yizhou finished speaking, and said, "There is one thing, why should passers-by register for patai? I think we can hold an event and register to get five yuan in cash."

"It's not too much, it's only 5 yuan. It's not too much for some people, but it's not too much for many people. It's 5 yuan, and you can buy a pancake."

"I personally think it's quite tempting."

Many people sitting there were no laughing. Qiao Ziran was cheerful and lively, and said immediately: "Junior Brother Sha, Jiangcheng's pancakes are not available for 5 yuan, but they cost 6 yuan."

She joked about it bothering and laughed in the conference room. She also laughed and then put away her smile: "I personally think that the cost of acquiring customers in the future will be getting bigger and bigger. It was impossible to spend 125 million users in the past, and it will be impossible in the future. It is obvious that the cost will double."

"I think it's necessary to continue this activity if you invite registration to get 5 yuan in cash."

"Two times or three times the crowdfunding returns are long-term benefits. The agent can only see it, but cannot eat it. It is necessary for us to invite one person to register to get 5 yuan in cash as a short-term benefit and as a driving force to drive the agent to develop users."

"One person costs 5 yuan, 10,000 people, 50,000 yuan, I think it's a lot."

Lin Xiaoguang nodded, looked at Zhuang Xuan beside him and asked: "Technically, it is possible to distinguish clearly who is the user who developed it, and can be intuitively reflected, so that the agent can be convinced and avoid errors, right?"

"Of course, this is a small matter, one agent and one exclusive invitation code." Zhuang Xuan looked relaxed.

After all, one person has a short plan, two people have a long plan. So many smart people who are sitting there, they have supplemented and improved Lin Xiaoguang's relatively simple plan, and finally formed a resolution to be implemented tomorrow.

However, before implementation, the same thing is said: Before the troops move, the food and grass should be done, and the team will be built first.
Chapter completed!
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