Chapter 15 The Importance of Word of Mouth
Because he promised the customer to prepare enough supplies in the morning, Liu Xiahui prepared a total of thirty white-cut chickens in the afternoon.
Six of them were only prepared for the Nancheng Market. Before the price war in the Dongcheng Market ended, the Nancheng Market occupied a large part of its revenue.
It is precisely with this reliance of Nancheng Market that Liu Xiahui has sufficient confidence to fight a price war with Liu Qiang.
The remaining twenty-four people filled Liu Xiahui's cart stall.
At 3:30 in the afternoon, Liu Xiahui arrived at the entrance of Dongcheng Market on time.
At this time, I don’t know why. Anyway, Liu Qiang has not arrived yet, so the position under the tree has not been occupied yet.
Seeing this, Liu Xiahui naturally would not be polite, so she pushed the car stall under the tree and then started to arrange dipping sauce, garlic, coriander, peanut and other auxiliary ingredients one by one.
When Liu Xiahui sorted everything out to welcome the business, Liu Qiang also pushed his car stall to come over from Xinglong Market opposite.
From a distance, I saw that Liu Xiahui was occupied by Liu Qiang again. Liu Qiang paused slightly, and then continued to push the car stall towards Liu Xiahui.
Because it was still early and the sun was fierce, there was no business at this time, Liu Xiahui, who was looking around, immediately discovered Liu Qiang.
Seeing Liu Qiang pushing the car stall towards him, Liu Xiahui couldn't help but frowned slightly, and then he didn't bother to pay attention to the other party, but took out a sharpening strip and slowly sharpened the knife.
The reason why Liu Xiahui chose to sharpen the knife at this time was that he had no other intentions because he had to sell twenty-four chickens in the afternoon, so that he could cut the chickens with sharpened the knife and chopped them up.
Liu Qiang pushed the car stall across the street and saw Liu Xiahui sharpening the knife at a glance. His eyelids couldn't help but jump, and then calmly parked the car stall next to Liu Xiahui.
It is less than three meters away from Liuxiahui.
This location is not worse than the location opposite the market entrance in the morning, because most of the passenger flow enters the market from here, and the two stalls of white-cut chickens are placed together, which is even more eye-catching.
Seeing this scene, Liu Xiahui didn't say anything. The locations were all public. As long as the other party didn't come to grab his position, no matter where the stall was placed, it was reasonable and legal, and he couldn't control him.
Liu Qiang parked the car stall and when he was sorting out the auxiliary materials, he saw Liu Xiahui's car stall full of chickens. It was roughly estimated that there would be no less than twenty, which made him gasp.
Thinking about it with your butt, everyone knows what the other party is thinking.
At this moment, Liu Qiang, who was nearly forty years old, was really a little crying.
In the morning, because the two sides had a temporary price war and Liu Xiahui was not stocked enough, the white-cut chicken was sold out quickly, and Liu Qiang picked up a bargain and sold the four white-cut chickens at the same price.
Although he didn't make much money, only about thirteen yuan, which was far from his psychological expectations, Liu Qiang was already very satisfied without throwing the goods into his hands under that situation.
But now it’s different. With preparation, Liu Xiahui has prepared enough goods. It seems that he is really hard to bear in the afternoon!
Fortunately, after Liu Xiahui sold the white-cut chicken in the morning, in order to cheat Liu Qiang, he left a sentence, which roughly means that he would prepare enough supplies in the afternoon and continue to sell at a price of 11 yuan per pound.
Therefore, Liu Qiang, who was mentally prepared, not only did not increase the supply in the afternoon, but instead reduced the supply. He only prepared three white-cut chickens.
After all, Liu Qiang was also afraid. After the morning blow, he already understood very well that at the same price, he could not compete with the other party in a short period of time.
...
Li Liya and her husband are both ordinary primary school teachers. Their income is not high, but their success lies in stability.
The teacher group is one of the groups that knows how to live a life best.
In the past life, there were not many examples of couples who could not afford to buy a house after a monthly income of over 10,000 yuan, and Liu Xiahui was one of them.
In Liu Xiahui's perception, both husband and wife belong to teachers. Even if the monthly income is only a few thousand yuan, they can afford the down payment of a house after saving for a few years.
Then, the magic is that while paying for mortgages and raising children, you can live a happy life. You dare to take your children out for travel during holidays, and your life is really enviable.
Liu Xiahui, who spent money, really couldn't figure out how he did it.
Of course, teachers are also famous for their frugality.
Many people like to label the teacher group with such labels: petty, not generous enough, and chewy.
To be honest, many teachers have such "problems", but these labels are not necessarily derogatory. After all, diligence and thrift are traditional virtues of our country.
Besides, the teacher is not a businessman, and he only gets such a small salary a month. He can’t be generous even if he wants to be generous. He is not a little petty. How can he buy a house? How can he support his family?
It's gone far.
Because she didn't have her class in the afternoon, Li Liya went out to buy vegetables before four o'clock.
Of course she wouldn't go out so early to buy vegetables. The reason she went so early today was mainly because the white-cut chicken that she and her husband liked to eat had a big price cut.
At noon, the two white-cut chicken owners at the entrance of Dongcheng Market fought hard due to vicious competition, resulting in the white-cut chicken that usually sells 18 yuan per kilogram, plummeting to 11 yuan per kilogram.
This is simply an irresistible price. As frugal as Li Liya, she wishes she could buy more and eat enough!
Unfortunately, Li Liya went there a little later at noon. The one she and her husband couldn't get the portion of the white-cut chicken. Although the other one was at the same price, Li Liya thought about it again and again and still didn't start buying it.
The main reason is that I am afraid that the taste will not work.
After all, Li Liya tasted the white-cut chicken from the young boss surnamed Liu and knew that his white-cut chicken was one of the best white-cut chickens in the whole county. If she rashly changed to this newly opened white-cut chicken, who would know if it tasted good?
Anyway, Boss Xiao Liu also said that he would prepare enough supplies in the afternoon, and the price would be 11 yuan per catty.
With this guarantee, Li Liya doesn't want to buy white-cut chicken with uncertain taste.
The left and right are just not eating white-cut chicken at noon, but instead eating it in the afternoon. Of course, Li Liya, who has always been patient, can afford to wait.
Therefore, at noon, Li Liya bought some vegetables and went back. Then in the afternoon, she rushed over early and prepared to buy more when the white-cut chicken was super cheap!
And there are quite a few people who have the same ideas as Li Liya!
So, when Li Liya arrived at the market entrance, she found that Liu Xiahui's stall was already full of customers.
So Li Liya hurriedly ran over to queue up, and secretly complained that she didn't come out early, for fear that she wouldn't get the money like in the morning.
Because this white-cut chicken is really cheaper, customers basically buy more. Except for a few people who only buy one quarter, most people buy half of the chicken, and the more they buy one whole one, which leads to how many times better than usual.
In sharp contrast to this is Liu Qiang’s stall.
Although Liu Qiang's stall is parallel to Liu Xiahui's stall, it is less than three meters away.
But his stall was still like in the morning. At the same price, everyone chose to buy it from Liu Xiahui, and no one visited Liu Qiang's stall at all.
From here, we can see the importance of the export monument.
Although Liu Xiahui has been out for less than a month to set up a stall, it has formed a good reputation because the taste is indeed delicious. It has spread to ten or ten to hundreds of people, so it has naturally not been comparable to Liu Qiang, who has just opened for less than a day.
Because there are too many people queuing up and the business is booming, Liu Xiahui is also fully engaged in weight, weighing, cutting, packing, ingredient, collecting money, and completing it in one go. Basically, it can handle a customer in less than two minutes.
Soon, it’s Li Ya’s turn!
Li Liya, who is used to calculating carefully, did not directly say how much to buy, but asked first: "Boss, I want to ask, will you still sell this price tomorrow? If it is still, I will buy a little less now and wait for the fresh one tomorrow. If not, then I will buy more now and eat it back!"
Hearing Li Liya’s inquiry, other customers woke up as if they were dreaming!
They just wanted to take advantage of the cheaper now and buy more to eat, but they didn't expect to ask the boss if he would sell this price tomorrow. If so, buying fresh ones would be better than the ones that were separated!
So, the customers behind Li Liya couldn't help but prick up their ears and listen to Liu Xiahui's answer.
At the same time, Liu Qiang, who was less than three meters away from Liu Xiahui, also raised his ears at the right time, and he also wanted to know what the other party was planning.
Liu Xiahui put down the kitchen knife when she heard this, raised her eyes and said with a smile: "Don't worry, in order to give back to the support of new and old customers, I decided to hold this discount event for three consecutive days. Today, tomorrow, and the day after tomorrow! I hope everyone will be satisfied with the food, so I will recommend my white-cut chicken to my relatives and friends. Thank you!"
After getting the answer you want, Li Liya was in a very good mood and said, "That's for sure, your white-cut chicken is authentic Baizhou flavor. You can never forget it after eating it once!"
"Yes, little boss, as long as you can maintain the current taste, if my family wants to eat white-cut chicken in the future, I will definitely buy it from you!"
"Yes, I bought it back and gave it to my parents-in-law before. They unanimously commented that the white-cut chicken from the boss's house is the most authentic Baizhou flavor!"
“…”
At this time, the people who spoke were basically Liu Xiahui's old customers.
Those new customers originally just saw that the white-cut chicken was cheap, and then they lined up in front of Liu Xiahui's stall. They felt that the taste should be good, so they followed suit and bought it.
Now that I heard people constantly praise the taste of this white-cut chicken in the crowd, I couldn’t help but feel more anticipated!
As for Liu Qiang, he also heard his determination from Liu Xiahui's words, and his face changed. He knew that he had really stabbed the hornet's nest this time. Judging from the other party's posture, he would not stop if he didn't completely defeat him!
Chapter completed!