Chapter 197: Advertise, Advertise~~~(Repair)(1/2)
It rains heavily during the Qingming Festival, and pedestrians on the road are about to break their souls.
I would like to ask where the restaurant is? The shepherd boy pointed to Xinghua Village in the distance.
...
Qingming Festival, Dragon Boat Festival, Mid-Autumn Festival and Spring Festival are known as the four major traditional festivals in my country.
Qingming Festival is also called outing festival. It is at the turn of mid-spring and late spring, which is the 108th day after the winter solstice. It is one of the most important sacrificial festivals in our country, and it is the day of worshiping ancestors and tomb sweeping.
The traditional Qingming Festival of the Chinese nation began around the Zhou Dynasty and has a history of more than 2,500 years.
The Qingming Festival is a long period of tomb sweeping and ancestor worship. There are two statements: 10 days ago, 8 days later and 10 days later. These last 20 days are all within the Qingming Festival.
Qinghe Village like Liuxiahui and others usually visit the grave on the second Saturday and Sunday after the vernal equinox.
Regarding tomb sweeping, different places have different customs, but no matter what, one thing will not change, that is, the more you prefer boys to girls, the more you pay attention to ancestor worship.
For example, in Qinhu Town, Tang Xiaomin and others, basically every household is born alone. Their local area is quite casual about worshiping ancestors. They usually bring fruits, gold and silver paper, firecrackers, and local special grave lanterns, and then a simple worship is OK.
Moreover, they usually only worship their ancestors within three generations. Even the older ancestors have fewer known the names.
In fact, this is normal. After all, the concept of giving birth to boys and girls here is weak. In ancient times, even the sons are no longer the last. Since you can even see through this, what else can you not see through?
Liuxiahui and Baizhou counties are different. They pay great attention to the inheritance of their ancestors. From the relocation of a generation of ancestors to the residence here, there are detailed genealogy records until the present.
Throughout this generation, more than 90% of the people in Baizhou County have a serious mentality of favoring boys over girls. It is better for people living in the county town, especially those living in rural areas, who are still not too young to have two or three sons.
Many people who cannot give birth to sons are endlessly born, whether they have three or five or ten or eight, they will not be willing to give up until they have a son.
Therefore, in Baizhou County, families with three or five children can be seen everywhere. There are six or seven families, eight or nine are not rare, and more than ten are often heard of.
As for the country's family planning, it does not play much role in Baizhou County.
For many rural people, if they can’t have a son, they will be a last resort. This is a hundred times more serious than preventing others from getting rich.
This is also a few years later, Baizhou County caused a sensation in the whole country due to family planning issues (I dare not say more about specific incidents, I am afraid of harmony, anyway, it is not ordinary awesome, this is the only one in the country).
As soon as this incident occurred, the family planning work in Baizhou County was paralyzed and no one dared to arrest family planning anymore.
It is precisely because people in Baizhou County prefer boys over girls and pay attention to the inheritance of their ancestors that people in Baizhou County attach great importance to the Qingming Festival worship of ancestors.
Baizhou County is full of hilly landforms, with small hills everywhere, and people are buried on the mountain after death. Therefore, worshiping ancestors in Baizhou County is also called Baishan and Shanshan.
The Liu clan where Liu Xiahui is located is divided into two types of ancestor worship: one is a tomb mountain within five generations. For example, Liu Xiahui is the 18th generation descendant of the Liu clan, and the 13th generation ancestor is the ancestor of their lineage.
The worship of this branch is relatively simple, but this is relatively simple. If compared with Tang Xiaomin and others, it will be much more complicated.
For example, the offerings must include rice balls, chicken, duck, geese, pork (there must be one of them, and you can prepare them all if you have good conditions), wine, tea, fruit, gold and silver paper, dragon driving (weaving from straw, like braids, when you set out to worship the mountain, you have to ignite it to let it emit thick smoke, and you have to bring it back when you take it out. The author doesn’t know what the specific function is), firecrackers, etc.
Moreover, these sacrifices cannot be used repeatedly. When worshiping this ancestor and then worshiping the next one, all these sacrifices must be replaced.
Therefore, just offerings have to be specially carried over mountains and rivers, and people who are not used to farm work cannot hold on.
In addition, you have to bring tools such as hoes, shovels, and knives.
Because the grave mountain that is worshipped once a year must be overgrown with weeds, you have to use these tools to clean up all the weeds and trees around the grave mountain (this is also the origin of shoveling the mountain), which is not an easy task.
Some graves in deep mountains and forests are extremely difficult to clean. If you do it alone, even veterans will have to spend an hour or two to clean them up.
And this is just a tomb mountain. Even the ancestors of the Five Dynasties have a few dozen tomb mountains, and they are distributed on different hills. The mountains are high and the roads are far away. The worship of these one by one can cause headaches for countless young people.
Another type is a tomb mountain that exceeds the five generations, which makes worship even more cumbersome.
First of all, in terms of sacrifices, in addition to the sacrifices mentioned before, at least a whole pig has to be carried, drums and drums, and prepare sacrifices. I will not talk about cleaning up weeds and trees. I will also hold a worship ceremony of three kneelings and nine kowtows.
Anyway, it was extremely grand.
Every year when worshiping these ancestors, people scattered in different townships and even county towns will send representatives to come back to attend the worship ceremony.
The ancestor of the Liu family in Qinghe Village was moved from Guangdong Province. The Liu family members who liked to find their roots and ask about their ancestors. Whenever they went to Qingming Festival to worship their ancestors, the clan also sent cars to Guangdong Province to attend the older ancestor worship ceremony.
Liu Xiahui in his previous life was actually quite afraid of worshiping the mountains. Think about how hard it would be for Liu Xiahui who had never done any work since childhood?
However, after returning from rebirth in this life, Baishan became much easier for him.
On the one hand, you can drive the car directly near the grave mountain, then get off the car and climb up the mountain, and you don’t have to walk as far as you did before.
On the other hand, when cleaning weeds and trees, he basically doesn't have to do it. His uncles, aunts, cousins, etc. will rush to do it. He just needs to bow to his ancestors and it's OK.
This is the social reality. As Liu Xiahui's status in the family improves, even from the trivial matters like Baishan, it can be seen that his status is completely different from his previous life.
It took two days to worship the graves of the family within five generations.
Then, from the ancestor to the twelfth generation, Liu Xiahui only went to worship four of them, one of them was the ancestor, so there was no need to say more about this.
The second is the seventh generation ancestor. This seventh generation ancestor is said to be a Jinshi in the Qing Dynasty. He was the one with the most special status among the dozen ancestors of the Liu family. Those who studied, served as officials, and did business all like to worship this Jinshi ancestor.
Like Liu Xiahui's third uncle Liu Yuanqing, he is a must-visit every year when he worships this Jinshi ancestor.
The third is the ninth generation ancestor. The most famous one of this ancestor is as powerful as a cow. There are many legends he has flowed. For example, when he came back from herding cattle, the bridge deck was flooded because it rained. The ancestor was worried that the river water would wash away the cow, so he carried the cow to cross the river.
For example, if you carry something weighing two or three hundred kilograms, you can pick it from your home to dozens of kilometers away for sale in one go, and you never stop on the way.
For example, he can eat dozens of kilograms of miscellaneous grains at a meal, etc.
In short, the story of this ancestor has been passed down from generation to generation, and it is becoming more and more mysterious.
The fourth one is the tenth generation ancestor. This is nothing magical. He is buried with his two wives. It is said that worshiping this ancestor is prone to having a son, so many young people who have just gotten married will be forced by their parents to worship this ancestor.
After worshiping all the ancestors, the clan began to organize people to go to Guangdong Province to worship the clan ancestors. Although he had the opportunity to expand his connections when he went there to worship, Liu Xiahui thought about it but still did not participate.
The main reason is that the Liu clan is too big and has all kinds of people. If it is related to the clan there, it will inevitably face all kinds of troubles in the clan in the future, which is something that Liu Xiahui doesn't want to see.
...
In April, Liu Xiahui’s roast duck chain and roast goose chain completed the strategic goals set last year ahead of schedule. A total of 3,510 roast duck chain stores and roast goose chain stores were opened in the entire Guangdong province.
With the opening of these 3,510 chain stores, Liu Xiahui's daily income has exceeded the limit of 4 million, and it is more than 120 million in a month. This is just the income of the roast duck chain and the roast goose chain.
If we include the developing white-check chain and other industries' income, the Liu Group's profit per day now exceeds 5 million, and this number is still rising rapidly.
Now, Liu Xiahui's golden finger panel has become like this:
【Level: SVIP24】
【Beasts (growth attribute +100%, quality attribute +100%): chicken, duck, goose, pigeon, sheep, rabbit, quail, dog, cow, pig】
[Aquatic products (growth attribute +100%, mass attribute +100%): fish, shrimp, crab, shell, snail, turtle, seaweed, star insect, squid, sea cucumber]
[Vegetables (growth attribute +100%, quality attribute +100%): leafy vegetables, fruits and vegetables, cauliflower, root vegetables, stem vegetables]
【Fruits: stone fruits, kernel fruits, berries, citrus fruits, gourd fruits, other categories】
【Experience value: 6666/10000】
【Staff: 6666】
Before we knew it, the number of employees under our jurisdiction was as high as 6,600. Vegetables have been opened and fruits have surfaced.
Looking at the Golden Finger Panel, Liu Xiahui can do too many businesses, but he can't become a fat man in one bite, so he has to take everything slowly. Now the roast duck chain and the roast goose chain have only completed the layout of Guangdong Province, and it is time for Guizhou Province to develop.
After the roast duck chain and roast goose chain are opened throughout Guangdong and Guangxi provinces, it will not be too late to consider the national market.
Guangdong Province is the country's economy ranked first for more than ten consecutive years, so the roast duck chain and roast goose chain will only open 3,510 companies, while Guizhou Province's economy ranks last in the country. Liu Xiahui estimated that opening a roast duck chain and roast goose chain with 800 companies is enough.
On April 8, Liu Xiahui and General Manager He Hongwen held a meeting.
"Mr. He, how long will it take for the Baiqi chain in Guangdong Province to complete the layout?"
"Boss, now Mr. Zhao is leading all employees to buy the shop. Because of the previous connections, the progress is very smooth. It is expected that the layout of the Baiqi chain will be completed by the end of this month!"
"Well, it's good. When the layout in Guangdong Province is completed, except for leaving a few elites to continue to buy seafood building land, everyone else will withdraw to Guizhou Province. I hope that before National Day, roast duck chain, roast goose chain, and white-cut chain can complete the layout in Guizhou Province!"
"Boss, Guizhou Province is the same as Guangdong Province. Do you have a chain store in every township with roast duck, roast goose, and white-cut?"
"That is not needed for the time being. The economy of our Guizhou Province is still too bad compared with that of others in Guangdong Province. Except for counties and cities, townships are only open in those towns with good economic conditions and poor economic conditions. It will not be too late to open chain stores when the economy of these townships develops in the future!"
"In this case, it should be no problem. The task will be completed before National Day!"
"Well, after completing the layout of Guangdong and Guangxi provinces and consolidating it a little, we will be able to enter the national market next year!"
"Hehe, I've been waiting for this day!"
...
The online literature industry has been in turmoil recently. The original Qidian website has developed smoothly with the support of top authors such as Liu Xiahui, Eternal Green, and Lanling Xiaoxiaosheng. It has formed a dominant situation last year.
Although other websites are trying hard to catch up, they cannot threaten Qidian website's status as the boss.
But who would have thought that Boss Chen, who made a fortune with the "Legend" game, suddenly fell in love with the online literature market and announced his arrival with a "letter to the fantasy author".
The power of capital is the most terrifying. With the strong financial support of Boss Chen, the newly established literary website signed contracts with many well-known authors in the form of a buyout. There were so many wolves coming on the Internet.
Liu Xiahui, eternal green. As the top contemporary Internet author, Lanling Xiaoxiaosheng, the online literature leader sent by Boss Chen, personally poached, but they were all rejected by Liu Xiahui on the grounds that he had an agreement with the founder of Qidian website.
Brother Bao and others were naturally moved by this after they knew about this. You should know that Boss Chen was not stingy and gave Liu Xiahui an extremely high buyout price. There are only a handful of authors who can refuse such a sky-high buyout at the moment.
This is the natural key point for Brother Qingfen Bao and others.
If Boss Chen can poach the three top authors, Liu Xiahui, Eternal Green, and Lanling Xiaoxiaosheng, with the super influence of these three authors, while weakening their opponents and enhancing themselves, perhaps this new website can be developed rapidly.
Unfortunately, I am sorry that I was unable to poach these three top authors. Although they have strong funds as a backing, they will definitely not be able to surpass the starting point in a short period of time. At least it will take at least two or three years to invest funds continuously to complete this transcendence.
However, Boss Chen, who became the richest man two months earlier than his previous life, had no patience to wait for two or three years slowly?
To be continued...