Chapter 235 See who is the leader of the fast food industry!(1/2)
When a number of companions in the online literature industry were speculating, Liu Xiahui was already registering a vest account in Sichuan Province.
The purpose of his reward competition is very simple, which is to ensure that Sichuan Province wins, and then set the day of the event between May 11 and May 13, so that readers and fans who participated in the event in Sichuan Province will bring their relatives and friends to come to Guizhou Province to participate in the event.
Especially for readers and fans in Wenchuan County, find a suitable reason to give them unlimited quotas. Anyone from the same county can come to participate in the event, including all the fees.
Moreover, in order to achieve the best results, Liu Xiahui also planned to ask many chain companies under the Liu Group to hold a grand job fair in Wenchuan County, Sichuan Province in April to recruit him 100,000 to 80,000 people.
If you take such a two-pronged approach, I believe there will be good results.
Even if doing so ultimately only saves a hundred or dozens of lives, it is a matter of immeasurable merit.
Soon, March will arrive.
Then, the editors and authors of the entire online literature industry saw a scene that shocked them.
I saw the fans of the three books "The Master of All-Time", "Devouring the Starry Sky" and "The God of Martial Arts", and new reward trends continue to appear.
Because there are too many rewards, there is no repeated buying and sweeping the screen in the fan dynamics, but new fan vests continue to emerge.
Most fans have 100 starting points coins for rewards, and you can just have the qualification to participate in the event.
After all, not all fans have such a wealthy economy. It is great for them to be able to subscribe and support authors. They cannot afford the extra expenses for rewards.
Of course, the reward of just 100 yuan in starting coins is not counted. Fans who can stick to genuine reading cannot be missing the 100 or dozens of dollars no matter how poor they are, let alone just one dollar, so that is naturally not a problem.
In addition to these fans who have been awarded 100 starting coins to be qualified for participating in the event, there are also fans who are more affordable to buy them, all of whom have started to give them a reward.
According to the reward rules of Qidian website, starting from 50,000 Qidian coins for a single reward, the official will pop up a red reward thank-you post in the book review area. This is the origin of the red reward.
Nowadays, the book review areas of the three books "The Full-Time Master", "Devouring the Starry Sky" and "The God of Martial Arts" are constantly emerging. The provinces with prefixes have a variety of names, and almost all provinces and municipalities across the country are on the list.
Because there are too many rewards, the three books have several pages of reward names and amounts each time they refresh the background. The management team responsible for real-time reward statistics is simply too busy. There is no time to count the rankings in a short period of time. Only after this wave of reward frenzy has subsided, can the statistics be carried out.
I was busy until around 3 a.m. on March 1, the book review sections of the three books "The Master of All-Time", "Swallowing the Starry Sky" and "The God of Martial Arts" had the first time that the reward statistics post appeared.
Because it was an event jointly organized by three books, the statistical post not only counts the reward rankings of a single book, but also the comprehensive reward rankings of a three books.
Among them, Guangdong Province is temporarily ranked first, Jiangsu Province is second, and Zhejiang Province is third.
Other provinces and cities such as Shandong Province, Sichuan Province, and Zhonghai are all ranked among the top.
Seeing this ranking, the authors and readers who have been standing in front of the computer couldn't help but sigh that this Guangdong Province is indeed awesome and is worthy of being the strongest province in the country for more than ten consecutive years. The current reward amount is far ahead of other provinces.
Of course, leading at the moment does not mean that you can always lead. After all, this event will take one month to do. No one knows which province can last for the last laugh.
...
March 5, Jingzhe.
At Liu's Group Corporation, Liu Xiahui presided over a high-level meeting. There was only one theme of the meeting, that is, the group company was preparing to enter the fast food industry in a large scale.
Speaking of the fast food industry, Chinese people are angry and helpless. As the world's number one food powerhouse, our country was beaten by Western fast food in the fast food industry, and none of them had the power to fight.
Let’s not talk about the present, even in the later generations, in my country’s fast food industry, Western fast food is ranked first, such as Lao Ken, Lao Mai, Lao De, Lao Hua, etc.
Especially the former two, their position in the domestic fast food industry is almost unshakable.
There is no way. Although we are unwilling to admit it, compared with Western fast food, the disadvantages of our Chinese fast food are indeed obvious, and the most important thing is that it is reflected in the cost.
For example, rental costs.
Many people know that Lao Ken and Lao Mai have a good location, in the downtown, at the intersection, and at the CBD.
Then why can Lao Ken and Lao Mai enjoy the cheapest rent while enjoying the best location in the same location?
The reason is very simple, the power of the brand.
For the same newly opened commercial area, developers will give priority to recruiting Lao Ken, Lao Mai or Lao Xing in for the best location, and they will generally sign long-term rentals, and the price given will be very low compared to the surrounding area.
Because with these three companies, the overall investment will be easier, the surrounding shops can be rented at higher prices, the grade of the entire commercial area will also be improved, and the price of the entire land will also be increased in the long run.
In contrast, there are not so many options for Chinese fast food.
Chinese fast food has high requirements for kitchens. "Exhaust smoke, water supply and drain" are hard requirements for shops. Most commercial areas will not only not give priority to Chinese fast food, but also increase prices on the grounds that Chinese fast food is dirty."
This makes it difficult for many Chinese fast food to get a good position, with high land rent or poor position, and completely losing at the starting line.
Then there is the high labor cost.
The standardization and training of Western fast food have minimized their manpower requirements. As long as they are individuals, after simple training, they can master the entire semi-finished cooking and matching process.
It is not only expensive to hire a chef, but also it is impossible to achieve complete standardization of the chef's training.
In addition, due to the presence of a large amount of liquid oil and soup, Chinese fast food requires more people to clean, including cleaning tableware, wiping tables, and mopping floors, which is also a huge labor cost.
Also, the product cost is high.
The products of Western fast food are all frozen and semi-finished products. The processing methods are nothing more than three types: frying, mixing and heating. The time is very short, and the products are basically back-up. Whether it is dine-in or take-out, the packaging uses disposable cartons, paper bags, paper cups or plastic cups.
For traditional Chinese fast food, product processing requires cleaning, decomposing, and matching purchased fresh products, and further processing them using several different means such as steaming, cooking, frying and frying.
Moreover, the processing process will be very long, and the product forms are dry and sparse, oil and soup, and packaging dishes for edible dishes, chopsticks and plates. Takeout can only use disposable foam lunch boxes with plastic bags and chopsticks.
The cost of the product is obviously much higher than that of Western fast food.
In addition to the cost of being no match for other people's Western fast food, even the taste is not as good as others.
The comparison here does not mean a single comparison, but a whole comparison. As long as people want to do Western fast food, the tastes in any corner of the world can be made exactly the same.
Traditional Chinese fast food is too dependent on chefs, and the quality of the chef will be directly related to the taste and reputation of our store.
For the same Chinese dish, the tastes may vary in different regions. Even in the same region, the tastes may vary in different stores. Even in the same store, the tastes made by different chefs may vary.
Even if it is the same chef, the tastes made at different times may still be different.
Therefore, it is too difficult to set a stable standard for Chinese food taste.
It is precisely this combination of reasons that Chinese fast food is at a disadvantage when facing Western fast food. Not only are they defeated abroad, but they are even suppressed by others in China.
Now, the Liu Group is preparing to enter the fast food industry and meet international giants like Lao Ken Lao Mai.
Today's high-level meeting mainly discusses whether the group company will directly enter Western fast food to compete with others, or enter Chinese fast food to compete with others?
"I personally think that our group company should enter Western fast food. We all know the advantages of Western fast food. With the strength of our group company, once we enter Western fast food, we will definitely become one of the famous fast food giants in China in a short period of time.
If you develop for a few years, you can even compete with international fast food giants like Lao Ken and Lao Mai, which will definitely bring huge profits to the group company."
"I personally think that our group company should enter Chinese fast food. Our group company started with Chinese fast food. All chain subsidiaries are operating vigorously, and their business is better than the other. There is no reason for us to give up our advantages to get involved in Western fast food.
Although the advantages of Western fast food are indeed obvious, I want to put it unpleasantly, once our group company enters Western fast food and wants to defeat an international fast food giant like Lao Ken Lao Mai, which has been operating for decades, for Western fast food, isn't that big? After all, the background is too deep.
Isn’t there a saying on the Internet that “it has been imitated, never surpassed”? Imitating other people’s Western fast food and wanting to defeat others is too low. It’s amazing that I can compete with others in the domestic market, but I am not optimistic about it in the foreign market anyway.
Chinese fast food is different. Although there is not a single Chinese fast food available now, it is also a virgin land that has not been reclaimed. As long as our group company can open up the situation in Chinese fast food, become a well-known Chinese fast food giant in China, and even put Lao Ken and Lao Mai under his feet, think about what kind of situation it is?"
"If Chinese fast food can step on Western fast food, it will be of great significance, but it is too difficult. I think it is safer to enter Western fast food!"
"I support the group company in entering Chinese fast food, but the most important point is to find ways to ensure the uniform taste. Just like the chain subsidiaries under the group company now, there should not be too much difference in taste, otherwise it is better to enter Chinese fast food than to enter Western fast food!"
“I think…”
"I think..."
“I support…”
In the entire conference room, each group executive expressed their own opinions. Everyone’s position is for the good of the group company, and their statements have their own reasons.
After listening for a while, Liu Xiahui finally set aside and said, "In addition to making money, our group company also shoulders the important task of carrying forward Chinese food, so I plan to enter Chinese fast food and establish Lao Liu fast food from now on."
Speaking of this, Liu Xiahui looked around the top leaders of the group and continued: "As the world's number one food power, how can our country allow Western fast food to be so arrogant in our country? The goal of our Lao Liu fast food is very simple, which is to trample the Western fast food that is domineering in our country and let the reputation of our Chinese food resound throughout the world again."
As soon as the words were finished, thunderous applause rang out in the entire conference room, and the senior officials all agreed to enter Western fast food, even the senior officials who had previously advocated entering Western fast food were no exception.
From this we can see how high the boss Liu Xiahui has in the hearts of the group's senior management. Although one-man order is not conducive to the future development of the group company, Liu Xiahui does not intend to change this situation for the time being.
Because he is a reborn person with a golden finger, no one in the world can compare to him in terms of vision. So even if we want to change this situation, we have to wait after 2020, and then he can retreat behind the scenes and ask the world's top professional manager to help manage the group company's business.
After setting the down-to-earth order, what to discuss next is what kind of Chinese fast food to run.
After all, there are too many dishes to choose from in Chinese food, and it is not easy to choose among the countless dishes that are suitable for fast food.
First, it is convenient and fast, which is the essence of fast food.
Second, the taste is good and the taste must be maintained uniform, which is necessary, otherwise the reputation will plummet sooner or later.
Third, it is good quality and cheap, and has a price advantage among similar fast foods.
Fourth, the store must be clean and hygienic.
Fifth, the service attitude must be good.
These five requirements are easy to say, but it is extremely difficult to do it. As long as you can achieve these five fast food chains, unless you are trying to die by yourself, it will be difficult for your fast food chain business to be difficult.
Although the senior executives of Zhong Group are not chefs, they work in the catering industry after all. Even if they are not as familiar with Chinese dishes as professional chefs, they can participate in the discussion on the choice of Chinese fast food dishes, and there is no problem.
After some discussion, Lao Liu Fast Food tentatively reserves the following dishes:
Roasted wax series, white cut series, cold mix series, pasta series, soup series, porridge series, etc.
In order to maintain uniform taste, dishes that rely heavily on the chef's level are all excluded.
The dishes selected are distinctive, convenient and fast, and the taste is easier to maintain consistent.
For example, the roast duck and roast goose in the roast wax series can be said to be the signature dishes of the chain companies under the Liu Group. The taste is not exactly the same, but the differences are almost negligible.
To be continued...