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Chapter 240 There is a powerful catering behemoth lurking in Greater China!(1/2)

The large-scale Laoliu Fast Food has started business, so naturally it can't be hidden from the two catering giants Lao Ken and Lao Mai.

It is definitely not a lucky thing that Lao Ken and Lao Mai can have its current status in my country's fast food market.

Especially Lao Ken, even though he has been the leader for more than ten years, he is not arrogant and attaches great importance to every opponent. Now that Lao Liu fast food is not open, it will be opened, and it will have 1,000 stores at the same time, which naturally attracted Lao Ken's attention.

You should know that Lao Ken entered my country in 1987 until the end of 2002, and the number of stores exceeded 1,000, which took 15 years.

Now Laoliu fast food has 1,000 stores, and the momentum is really terrible. Since the first day of Laoliu fast food opening, the president of Laoken China has been paying close attention to its development.

The same is true for Lao Mai's president of China. Originally, Lao Mai's opponent has always been Lao Ken, an old opponent who is not as good as it in the world, but is the only one in the China region that completely suppresses it.

Although Lao De, who was ranked third before, has developed very quickly and has eight or nine hundred chain stores so far, its turnover is still far inferior to Lao Mai, let alone Lao Ken.

Therefore, before Lao Liu fast food appeared, Lao Mai's goal was to do Lao Ken.

But now it’s different. The Laoliu fast food chain has 1,000 stores as soon as it opens, and the momentum is really terrifying.

As a fast food giant, neither Lao Ken nor Lao Mai would naively think that the other party was selling Chinese fast food, and had no direct competition with their Western fast food, so they could ignore it.

Not to mention the distance, just talk about the current film company, isn’t it different from being overturned by digital cameras?

Everyone is competing in the fast food market. Even if the types of operations are different, one Chinese fast food and the other Western fast food will still become a competitor, because there are too many repetitions of the target groups that both parties are targeting.

Since he is destined to become a competitor, it is imperative to investigate the background of Lao Liu Fast Food. After all, Lao Ren and Lao Mai still understands the principle of knowing oneself and knowing one's enemy and being able to win a hundred battles.

Lao Ken has been rooted in my country for so many years, and Lao Ken has always been among the top 100 catering restaurants in my country. Its relationship is naturally not bad. It is obviously not difficult to investigate the background of Lao Liu fast food.

Therefore, before the National Day holiday was over, the background of Lao Liu's fast food was investigated clearly by Lao Ken and Lao Mai.

When the President of Lao Ken and Lao Mai China District were watching the investigation report of Lao Liu Fast Food, they were filled with storms and waves, and they also attached unprecedented importance to this new opponent.

They even reported the situation here to their headquarters far away in the United States.

After receiving the report, the headquarters also attached great importance to it.

After all, the China region is a market that Lao Ken and Lao Mai attach great importance to, and there is no need to lose. Now the opponents are coming in full force and their strength is super strong, which is really different from the opponents they faced in the past.

According to this survey report, the boss of Lao Liu Fast Food started from scratch at the age of 16. In just 8 years, he owned a catering group with an annual turnover of tens of billions and an annual profit of over tens of billions.

If it weren't for a special investigation, Lao Ken and Lao Mai's president of China and even the US headquarters would not believe that this catering giant with an annual turnover of tens of billions is so unknown.

You know, if it were other catering giants, their subsidiaries with super-energy money had already gone public to make money, so how could they develop in such a low-key manner?

If the investigation report is not wrong, if the subsidiaries of the Liu Group will be listed one by one, it will be a foregone conclusion that Liu Group will become a catering giant with a market value of 100 billion yuan.

However, the boss of the Liu Group resisted the temptation of listing and focused on development.

If it weren't for the Liu Group's massive launch of a total of 1,000 Laoliu fast food chain stores, and it was obviously for Laoken and Laomai, I'm afraid that Laoken and Laomai would not know that they would be in the Year of the Monkey and Horses of the Year of the Monkey to find out that such a powerful catering giant lurked in Greater China.

Therefore, Lao Ken and Lao Mai both conveyed orders in the United States to strengthen their defense and make response strategies to ensure that the turnover is not affected by Lao Liu Fast Food.

...

Shang Qiuyan works as a planning project in the planning department of a listed company. Because the company has new products recently launched, their planning department needs to position the new product and marketing plans. The work is still very busy, and even order takeaway for lunch, so they don’t have time to go out to eat.

Today, near noon, colleague Tao Hongli came over and asked, "Qiuyan, it's almost noon. Our department is preparing to order takeaway. What do you want to eat?"

This is also a big fuck. Colleagues in the same department usually order takeout together. You don’t call me and I call me to order food, which would seem too disunity.

As soon as he heard ordering takeout, Shang Qiuyan hurriedly took out a takeout order from his bag and said, "Hongli, let's order today's takeout from here. The takeout taste of this store is so delicious!"

"Lao Liu fast food?"

Tao Hongli took the takeaway order and glanced at it, saying, "Qiuyan, the price of this takeaway is not cheap!"

Shang Qiuyan nodded and said, "Compared with other takeaways, the takeaway price in this store is indeed not cheap, but you get what you pay for. This Lao Liu fast food is the best among the fast food I have eaten. You can tell if you order a serving and try it!"

Tao Hongli and Shang Qiuyan have been working together for several years. They know that her biggest hobby is eating. They are famous foodies in their planning department. They are also very clever and ordinary delicacies cannot catch her eyes.

Now, Tao Hongli is also very curious when she hears that she admires fast food so much. She only costs more than ten yuan. As white-collar workers in listed companies, they can’t afford it.

So, Tao Hongli smiled and said, "Okay, let's listen to you today. From this Lao Liu fast food, order takeout, and see how delicious the fast food you recommend, the gourmet, is!"

"I promise not to let everyone down!"

Speaking of this, Shang Qiuyan added with a smile: "I want a cold beef set meal. I haven't tasted this set meal yet. I have to taste it well today!"

The other colleagues could hear the conversation between the two clearly, and someone immediately interrupted: "Qiuyan, you admire this old Liu fast food so much. Which set meal did you have ever eaten in their home that you can never forget?"

Another colleague laughed and said, "That's right, I'll recommend us the set meal you've eaten!"

Shang Qiuyan smiled and said, "I only visited this Lao Liu fast food for the first time when I had dinner yesterday. I had a red oil pork ear set meal. The taste was really not worse than a high-end hotel at all. It was absolutely worth the money!"

Tao Hongli smiled and said, "Qiuyan, fortunately, we have been working together for several years, so we know the truth. If we just met, I would doubt what this has to do with Lao Liu Fast Food and you!"

Shang Qiuyan: "One+"

"Qiuyan's recommendation is definitely not wrong, so I'll order a red oil pig ear set meal!"

"Yes, I'll also have a red oil pig ear set meal!"

“Red Oil Pig Ear Package +1”

“…”

A group of colleagues spoke out, and then ordered the red oil pig ear set that was almost always ordered.

The reason is very simple. Shang Qiuyan has eaten this set meal, and her colleagues believe in her taste and know that this red oil pork ear set meal must have its own uniqueness, while other set meals of Lao Liu Fast Food may not be so delicious!

Of course, everyone has their own dishes they like or don’t like. No matter how delicious the red oil pork ears are, there will always be people who don’t like to eat them. So in addition to Shang Qiuyan’s cold beef set, three colleagues ordered the hand-pulled chicken set, roast duck set, and white-cut goose set.

After the person in charge of ordering finished the phone, everyone continued to work. About twenty minutes, the takeaway ordered by Shang Qiuyan and others arrived, and the speed was quite fast.

One minute later...

"Oh my god, no wonder Qiu Yan admires this fast food so much. The red oil pig ears are so fragrant and delicious!"

"This hand-killed chicken is so delicious. If you don't believe it, try it. You can also try it with the red oil pig ears!"

"My roast duck is so fragrant!"

"You guys try the vegetables quickly. My god, I'm really convinced of the taste!"

"The soup is also very delicious, and the cold side dishes are also awesome. Even the white rice is fragrant and the more you chew, the more fragrant it becomes. This old Liu fast food is really awesome!"

"If I hadn't known it in advance, who would have thought that such exquisite and delicious food would actually come from a fast food restaurant?"

"Thanks Qiuyan for her recommendation, otherwise we wouldn't have known that there are such delicious fast food in this world!"

"Yes, this old Liu fast food has really refreshed my impression of Chinese fast food!"

“…”

The entire planning department was filled with praise, which really made the taste of this fast food beyond everyone's expectations.

If this taste comes from a five-star hotel, everyone will only take it for granted and will not be praised so excitedly.

But this taste comes from fast food that costs more than ten or twenty yuan, and the meaning is really different.

To use the most common analogy, it is like a man who went to the roadside bath and massage shops to spend one or two hundred yuan to eat fast food. He accidentally found that although the fast food here is cheap, the quality of the fast food can be compared with those high-end clubs. Can you imagine that surprise?

This is the situation now. It’s understandable that everyone is excited when eating fast food.

And such a scene not only happens in this planning department, but I don’t know how many similar scenes are being staged across the country.

Since Lao Liu Fast Food launched the takeaway service, the takeaway menu has been distributed to various office buildings, and the target group is the white-collar workers with very good incomes.

In addition, the taste of Laoliu fast food chain is really awesome. According to diners, the business of Laoliu fast food chain is getting better and better day by day. In less than half a month, all of Laoliu fast food stores turned losses into profits.

The stores that were good at business at the beginning are now full of every day, especially at lunch time. Not only are the restaurants full of diners, but the delivery guys are even more busy.

The business of Laoliu fast food chain stores is booming, so these diners naturally did not emerge out of thin air. To be precise, only one of them was developed by Laoliu fast food himself, and some of them were snatched from their peers.

Because Lao Liu fast food is Chinese fast food, the first thing that has suffered is Chinese fast food.

Originally, Chinese fast food was not the weather, and there was no one that could be eaten. It was really time to rank first in Chinese fast food. At present, there were only stores in just over 300, and there was no need to mention the ones behind, not even a hundred stores.

Zhengongfu is currently in disagreement with senior management, and the development speed is almost stagnant. In the process of Laoliu Fast Food's rise, Zhengongfu has suffered the biggest blow. As long as the store is close to Laoliu Fast Food, the customer flow has been cut in half, which is a terrible number!

In addition to real time, other Chinese fast foods have also been hit to varying degrees.

Western fast food such as Dirk and Victory have also been greatly affected. Even the two giants, Lao Ken and Lao Mai, who have taken the measures to deal with it, have been affected some, and their turnover has decreased by several percentage points year-on-year.

Of course, the influence of Lao Ken and Lao Mai is not great at present. When the turnover is slightly reduced, the two giants have successively launched huge discount activities, and soon brought back the slightly reduced turnover.

...

November.

Bainiu Town.

When Laoliu fast food chain began to stir up the national fast food market, Liu Xiahui's third uncle Liu Yuanqing also successfully took the position of the top leader of Bainiu Town.

Since Liu Yuanqing became the mayor of Bainiu Town, the development of Bainiu Town is obvious to all.

First of all, the highway with excellent quality was built. Liu Yuanqing ran around and personally led the repair of the road, which facilitated the travel of tens of thousands of people.

The second is sugarcane cultivation, which has brought considerable income to the people of the town.

Then there is garlic cultivation, which also has a considerable income.

In addition, the town has added sugar factories, brick factories, wooden board factories, mooncake factories, fireworks and fireworks factories and other factories with considerable investment.

In short, the villagers' income has been getting higher and higher in the past two years. Bainiu Town, a small town that once ranked last in terms of economy, has now surpassed many brother towns and has become the top three economic centers in the county.
To be continued...
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