After WeChat was officially released, the completely perfect Laoliu Takeaway APP has also been launched in a low-key manner!

Because the heavy feature of WeChat Pay has not been launched yet, the tens of thousands of chain stores under Liushi Group did not help much in the promotion of these two APPs.

Let’s talk about Lao Liu Takeaway APP first. If it is not connected to promote it, in terms of payment, in addition to traditional online banking, we can only access Alipay payment, which is undoubtedly a journey to the opponent.

Therefore, for the promotion of Lao Liu Takeaway APP, Liu Xiahui's current positioning is to first open various cities in China, negotiate cooperation with various catering merchants, and wait until WeChat payment is released next year, and then officially join the war.

There are two main reasons why WeChat Pay will not be launched until next year:

The first is to subvert the current payment model. It not only needs to launch the function of scanning QR code payment in front of Alipay, but also needs to be the first to launch the function of scanning user payment codes for merchants.

After all, in the past life, when Alipay and WeChat payment were developing rapidly, the central bank jointly suspended offline QR code payment services on the grounds that the security of QR code payment was questioned and needed to wait for security verification. This document requires a comprehensive evaluation of the compliance and security of offline barcode (QR code) payment and virtual credit cards.

Later, both Alipay and WeChat Pay restarted the QR code, and changed from the previous active QR code payment to the passive QR code payment, that is, from the original customer scanning the merchant's QR code to the customer generating the QR code, and then scanning and reading by the merchant's handheld POS terminal. This change in the scanning method has greatly improved security.

In this regard, the regulatory authorities have maintained a tacit attitude, so that mobile payment can develop to the level of later generations.

With the vision of later generations, Liu Xiahui naturally had to explain it to Zhang Xiaolong in detail and let him develop the mature payment QR code function in later generations.

The second reason is very simple. WeChat Pay has just submitted an application to the central bank. Before obtaining the third-party payment license issued by the central bank, Liu Xiahui did not intend to enter the mobile payment field.

You should know that as the pioneer of third-party payment, Mr. Ma was also having a headache about Alipay before the third-party payment license was released!

At that time, Mr. Ma once said: "Alibaba can make me sleep, and Taobao can make me sleep, but Alipay can make me sleep all day long because I can get into prison at any time."

Because Alipay has accumulated more than 10 billion yuan in funds, no one knows what the nature of this fund is. Whoever sues him for illegal fundraising may go in. So Mr. Ma also said this at the time: "If your country needs it, I don't want a penny for Alipay, and I'll give it to you for free!"

It can be seen that this third-party payment is not a joke. Before it is recognized by the state, you are just feeling the stones across the river, and you don’t know what kind of danger will be waiting for you ahead.

Mr. Ma is indeed amazing. He has made a complete plan to go to prison. If he goes to prison, he will be led by who will lead the entire team. What will be the future plan? He has goals and plans.

Therefore, many people admire Mr. Ma in their previous life, and Liu Xiahui was one of them.

Unfortunately, Mr. Ma’s Alipay refused to let him invest. Once WeChat Pay is launched, the two are destined to become rivals.

Now the central bank has formulated the "Regulations on the Management of Payment Services of Non-Financial Institutions". As long as WeChat Pay applies for a third-party payment license, it can legitimately engage in mobile payment.

In order to make WeChat payment reasonable and legal, Liu Xiahui planned to endure it for a few more months so as not to squeeze in now. If something happens, he will be fucked.

The above is why Liu Xiahui did not open WeChat payment as soon as possible.

Without WeChat Pay, WeChat is a pure social software. In terms of promotion, the tens of thousands of stores of Liu's Group cannot help. After all, you can't download WeChat and get discount coupons?

That would be too nonsense!

It is estimated that many diners will repeatedly delete WeChat and download it in order to receive this discount coupon, so that they can get discount coupons every day.

But if you have WeChat Pay, it will be different. If you promote it together with WeChat Pay, this discount coupon will only take effect on the first payment, so the effect will be very significant.

Therefore, these tens of thousands of stores under the Liu Family Group are Liu Xiahui's killer weapon, and this promotion method must be used when WeChat pays.

Now, Liu Xiahui only uses two methods to promote WeChat, one is online promotion mainly based on scarves, and the other is offline promotion mainly based on mobile phone stores.

...

After WeChat was officially released, Liu Xiahui and his family naturally downloaded it as soon as possible.

WeChat is originally simple and easy to understand. After Liu Xiahui said it a little, the whole family knew how to use it.

Immediately, Tang Xiaomin used the voice function with interest and sent the first voice message to Liu Xiahui: "Hey, husband, can you hear it?"

After sending it out, Tang Xiaomin clicked and listened to it himself. She felt that she was so funny that she started a voice call to Liu Xiahui again.

Liu Xiahui, who was sitting next to her, clicked to connect, and the couple started chatting in a nervous voice.

Liu Yuansheng and Jiang Shiyun also sent voice messages to each other like children who got new toys.

After chatting for a few words, Tang Xiaomin turned off the voice call and said, "Husband, this is very useful!"

Liu Xiahui smiled and said, "Now we have only launched the version, which only has some simple functions. When the version comes out, there are even more fun!"

Liu Yuansheng said: "This WeChat is more convenient than text messages. Just talk directly, and you don't need to type slowly!"

Jiang Shiyun said: "It's really good, especially for us middle-aged and elderly people, the voice call and voice message functions are very practical!"

When Liu Xiahui heard that his parents and wife praised WeChat, he became more confident in the promotion of WeChat.

Although it does not have the support of QQ's huge user base compared to Tencent in his previous life, it has several killer weapons to promote WeChat. When these killer weapons are used one by one, I believe that WeChat will definitely become the absolute overlord of the mobile social field like in his previous life.

...

Liu Xiahui and his family were discussing the full-scale promotion model of the Navy and the Shui Army was launched. The entire Xinlang scarf was talking about WeChat everywhere, and the popular topics were even slaughtered by WeChat. The overwhelming publicity posture was definitely even more exaggerated than the release of Apple 4.

In addition, the staff of major offline mobile phone stores are tirelessly promoting WeChat to customers.

Such comprehensive online and offline promotion has enabled WeChat downloads to begin to rise rapidly.

At the same time, it also attracted the attention of social overlord Tencent.

That night, Mr. Ma held an emergency high-level meeting, and outsiders had no idea about the content of the meeting. However, the next day, Liu Xiahui received the acquisition intention conveyed by Tencent.

Liu Xiahui's heart was still not dark enough. He did not deliberately drag Tencent to do so, but directly refused Tencent's acquisition.

So Tencent urgently mobilized and started to establish projects before the National Day holiday, preparing to develop a mobile social software similar to WeChat.

Because Tencent, which focuses on social networking, has already felt the threat of WeChat's mobile social software. Since it cannot spend money to acquire it, it can only end up in person and create a similar mobile social software, and then use its own social advantages to defeat its opponents.

In order to achieve this goal as soon as possible, the software engineers responsible for this R&D project had to give up even the National Day holiday, and raced against time to start R&D, striving to develop what Mr. Ma needed before WeChat could grow.

The project was launched in just a few days, and the reaction speed could be said to be extremely fast, but Mr. Ma was full of worries. It was really the time to come out on WeChat.

Nowadays, the friction between Tencent and 360 is constantly escalating. 360 has just released a "privacy protector" tool directly targeting QQ, claiming that it can monitor and expose QQ in real time, and prompt the user to "a certain chat software" to peek at the user's personal privacy files and data without the user's permission.

This move can be said to have hit Tencent's pain, and both sides are on the verge of a war breaking out.

In addition, Tencent also participated in the Battle of the Four Tigers of the Scarf. Although Tencent's Scarf was just a defensive project that Tencent threw out and did not intend to develop with all its heart, it was still distracted a lot of energy.

At this critical moment, WeChat, a mobile social software that can threaten Tencent's core, suddenly emerged. It would be strange if Mr. Ma could relax and enjoy the National Day holiday.

After refusing Tencent's request to acquire WeChat, Liu Xiahui paid attention to the growth of WeChat registered users every day.

Thanks to Liu Xiahui's two-pronged online and offline publicity strategy, the growth momentum of WeChat registered users is quite good. By the end of the National Day holiday, WeChat registered users have exceeded one million mark.

In half a month, WeChat users exceeded one million, which is already very good.

After all, Tencent’s size in the past only had four or five million registered users three months after WeChat was launched.

As the number of WeChat users continues to grow, the friction between 360 and Tencent continues to escalate, and finally reached the stage of prosecution and counterclaim.

On October 14, in response to an incident exposed by 360, Tencent officially announced that it would sue 360 ​​for unfair competition, demanding 360 and its affiliated companies to stop infringement, publicly apologize and make compensation.

On October 27, Tencent published the "Joint Statement on Opposing Unfair Competition in 360 and Strengthening Industry Self-Discipline".

The statement was jointly released by Tencent, Kingsoft, Qiandu, Aoyou, Keniu and other companies.

The competent authorities are required to resolutely stop 360's improper commercial competition behavior and thoroughly investigate 360's malicious intimidation and deception of users.

Tencent keeps making moves, and Sanliordin is not idle either.

On October 29, 360 Company launched a security tool called "360 QQ Bodyguard".

360 said that this tool comprehensively protects the security of QQ users, including preventing QQ from viewing user privacy files, preventing Trojans from stealing QQ, accelerating QQ, filtering advertisements and other functions.

The launch of this security tool exceeded 20 million downloads within 72 hours and is increasing rapidly.

360's move completely angered Tencent, and then Tencent sent out the famous [Tencent's letter to netizens], making a shocking decision in the industry to stop running QQ software on a computer equipped with 360 software, and advocated that 360 software must be uninstalled before logging in to QQ.

This is really a fatal move.

After all, no matter how powerful the influence of 360 is, it cannot be compared with Tencent, a giant. As soon as Tencent’s decision was made, the terrifying 60 million users of 360 software were forced to uninstall.

Then, the "QuQ Bodyguard" software that angered Tencent was also quietly offline on the 360 ​​official website.

It is obvious that Tencent is better at fighting against each other.

This biggest competition in the history of the Internet alarmed the official authorities. After mediation by the competent authorities, the two sides reached a settlement on the surface, but the prosecution and counterclaims behind it did not stop.

It was not until the 360th final lost that the "3Q war" that lasted for several years came to an end.

...

The competent authorities came forward to mediate the dispute between Tencent and 360. That happened in November. After Tencent and 306 reached an apparent settlement, WeChat's registered users had quietly reached a huge amount of three million.

Although Tencent and 360 are having a hard time fighting, in fact, Mr. Ma's emphasis on 360 is far less than that on WeChat. After all, 360 is based on the security software field, and Tencent is going to get involved in other people's fields, which has caused this conflict.

WeChat is a real social software and has touched the core area of ​​Tencent's aircraft carrier. The weight of the two is naturally incomparable.

Therefore, when he was having a hard time with 360, Mr. Ma's eyes had never left WeChat and had been paying attention to WeChat's user growth.

Seeing that WeChat users broke through the million mark, two million mark, and the current three million mark, Mr. Ma was anxious, but now he had no choice but to urge the company's R&D personnel to launch a mobile social software that can compete with WeChat as soon as possible.

It was not until November that Tencent, a mobile social software called QX, was finally successfully developed.

Then after three days of intense internal testing, it was launched in a hurry on December 3, 2010.

This Q letter is basically developed by imitating WeChat. It has all the functions that WeChat has. In addition, it also supports importing existing contact information through QQ numbers, and then bringing the drifting bottle function of the QQ email.

Mr. Ma, who had been waiting for a long time, launched a large-scale publicity after the Q letter came out.

After all, QQ is a giant with hundreds of millions of users. In addition, the industrial chain built with QQ as the core, the user base it covers is definitely beyond the imagination of ordinary people.

Therefore, under Tencent's full-scale publicity, QX's registered users immediately grew at an extremely fast speed. In just one week, registered users exceeded one million mark.

By the end of December, the number of registered users of QX has exceeded 3 million, approaching WeChat, which has more than 4 million registered users.
Chapter completed!