Chapter 050
After dinner, it was lunch break.
Everyone found a place to rest, but Chen Yilan, who had been busy all the time, was still busy.
In the morning, she not only picked mushrooms, but also picked some wild succulents and other flowers and plants.
She found some bottles and jars and planted them carefully.
After planting, she sat in front of the sewing machine and was about to make clothes. Liang Xin felt like a clockwork machine, and she didn't know what rest was.
Compared with her, 996 is simply weak.
Liang Xin did not ask her to continue working, but called everyone in the team over and watched the first video.
The content of this video revolves around Guanyin tofu.
Guanyin tofu is a kind of summer cool spot made of leaves of turtledove trees, similar to tofu.
It is a unique snack in this season.
At that time, Chen Yilan's team took out more than 30 video themes, and finally used this one after voting.
The entire video lasted for more than 20 minutes. During the break, Liang Xin said: "I think the content of this video is quite good.
There are no big problems, but there are many small problems.
The most important one is that it gives people a visual impression, which is not artistic enough, and the shots are too natural and simple."
Not artistic enough?
When Jiang Shuo and his friends heard this, they looked at each other.
They were all a little surprised by Liang Xin's words.
Local themes should be natural and simple.
What the hell isn't artistic enough?
Liang Xin's words were a bit in conflict with their thoughts.
Liang Xin continued: "I know, you want to restore the more real rural life.
But the starting point of my investment in this project is different from what you think now.
In my mind, rural areas are just subject matter.
But in terms of form of expression, I don't want it to be really rural.
Instead, you must have the feeling of "picking chrysanthemums under the eastern fence and leisurely appearing in the southern mountains" and living in seclusion in a paradise to enjoy life.
You have watched all the documentaries. Although they are realistic, their expressions are very artistic.
Whether it is the copywriting or the picture, it is very exquisite and beautiful.
Each frame can be cut off as a screensaver.
I hope the video content you have produced will also have this feeling.
In your video, the scene where the clouds and mists fill the valley at the beginning is very good.
But when I switched to Chen Yilan's part later, the processing was a bit rough and too realistic."
"What do you mean is that we want to use art films to make videos?" Jiang Shuo interrupted.
"Yes." Liang Xin nodded, "There are too many realistic local themes on the market now. If we take the same path and are not distinguished from others, we will never be able to get good results.
I hope you will put aside the word "country" in the future and shoot and produce videos with the concept of "exquisite and beautiful pastoral life".
It's like shooting farm work.
You all know that farm work is actually very boring and tiring, and there is no way to talk about whether it is beautiful or not, right?
But we must not be able to take a boring and laborious feeling.
Instead, it is more poetic and picturesque, so that after watching it, people will relax their body and mind, and they will yearn for it in their hearts.
They have to feel like ‘Oh, this job is easy, I can do it too, I can try it’.
Instead of being ‘too tedious’ or ‘too hard’.
Like the last video, Chen Yilan sweats, she will never appear again in the future.”
"I understand, what you mean is that we have to take a more relaxed life instead of real rural labor, and we will return to the sunrise and plough at sunset."
“Yes, to put it bluntly, it’s just that you have to shoot more artistically.
What we want to convey is not only content, but also culture.
After all, our core audience is foreigners.
If we don’t add artistic and cultural filters to the local material, it will be difficult to attract their attention.
It's hard to keep them either.
You should also know that it is not only our family who want to go overseas, but many people are doing it.
But so far, no one has succeeded. I think the main reason is that they are too realistic and only convey content but not culture.
In other words, their things have no spiritual core and are only suitable for tasting, not for immersion.
If we want to surpass and distinguish them, we must shoot a unique cultural core."
"I understand." Jiang Shuoxin thought.
He originally thought that Liang Xin had followed the trend and wanted to incubate a local internet celebrity.
But now, what Liang Xin wants is more in-depth than what he thinks.
Liang Xin continued: "In addition to artistic expression, we have to innovate in content.
The current local videos are actually very single. No matter what you shoot, the core is not only about eating, but also about eating.
But the four major things in life, food, clothing, housing and transportation, are not just food, we can explore our ideas.
In my opinion, as long as things that are not available abroad belong to the category of traditional culture for us, even if they are not local content, we can try shooting as long as we have the conditions.
Like Chen Yilan, he has the expertise in sewing.
Then we can shoot a whole period of the process of clothing from cotton and linen to printing and dyeing, and then to finished products.
On the way to the morning, I saw a lot of reeds by the river. I don’t know if they were reeds, but they were very similar. Then we can also shoot a variety of objects such as brooms and the like.
There are also traditional skills such as bamboo weaving, even papermaking, and cotton-pinning, which we can take pictures of.
There are a lot of things in this regard, and I hope you can make plans as soon as possible.
For example, cotton-pinning, spring planting, autumn harvesting and winter weaving are contents that take a long time to accumulate materials to complete.
In this way, we have to do it with the attitude of making a documentary.”
"Chen Yilan." Liang Xin looked at Chen Yilan.
"Here." Chen Yilan heard it seriously and responded quickly.
"You have to work hard to learn more in this regard. Of course, don't be too anxious. Now at the beginning, let's do it step by step.
You have enough things to do now. If you have free time, you will learn these things."
"Yes." The speaker is intentional, and the listener is intentional. Chen Yilan completely listened to Liang Xin's words.
She felt that Liang Xin was right.
They can completely try to do some traditional skills that others have not done.
As Liang Xin said, she was very interested in making clothes and playing cotton.
She also likes another sentence that Liang Xin said: What we want to convey is not only content, but also culture.
I just feel a little ashamed that her educational level is not high.
However, her grades were pretty good when she was in school, because her family was quite special, so she had to go out to work early.
Liang Xin looked at the others: "Not only Chen Yilan wants to learn, but also has to work hard, but everyone is the same.
I hope everyone can be a little persistent and patient, and try to keep their eyes and ambitions longer and bigger.
And I am quite vulgar. Apart from money, there is nothing else that can support you.
Let me tell you this. As long as you do the content well, I will definitely reward your efforts.
This reward is nothing else, it is money.
Just set a small goal. In two years, I will let you all drive a BMW.
In five years, everyone bought their own house.
Don't doubt my words, because I'm really rich."
A major skill of capitalists: painting cakes.
Let’s not talk about anything else, let’s draw the cake first!
Originally, Liang Xin wanted to take out the black card and inject some chicken blood into these people.
However, before he could take action, Jiang Shuo took the lead and said, "I believe this, Director, is the watch you brought with you Wanguo?"
He noticed the watch on Liang Xin's hand very early.
The brand is very big, it is iwc Wanguo.
And the series is Portugal, which starts at 500,000.
According to his judgment, Liang Xin's model starts at least two million!
It was just before, he was a little suspicious that it was fake.
But now, he feels it's probably true.
"Yes." Liang Xin took off the watch, "This watch is 6 million. As long as you do well enough, the money for this watch will be your year-end bonus."
Although it rained in the morning, the long-lasting sunshine has roasted the air hot and dry.
At this moment, he looked at Liang Xin's watch, and Jiang Shuo and others' eyes and hearts were also hot.
Chapter completed!