On July 6, 2007, just when Jordan was having a headache for the Bobcats' substitute big center, Chen Xiao had already taken Xiao Chen on a special plane to China.

This summer, Chen Xiao will have many activities in Asia, such as participating in Korean variety shows, participating in FIBA ​​basketball promotion summer camps in Japan, and other China tours that promote hooks in China.

Although Chen Xiao's attitude towards Gouzi has always been very salty, because of instigating Xiao Zhan to rebel Gouzi, the relationship between Chen Xiao and Gouzi also dropped to freezing point, Gouzi really has no way to deal with Chen Xiao.

After all, Chen Xiao is the number one player in the NBA now and has a great influence.

Therefore, the senior executives of Hook could only complain during the meeting, saying that Chen Xiao was the most unprofessional star they had ever signed!

By the way, if the hook senior executives have a meeting, many American fans will definitely agree that NBA stars are in the United States, no matter how bad their personality is, they still have a good attitude towards the fans, no matter who you are.

But Chen Xiao, that's true. As long as you have nothing to do with me, I really don't look at all good-looking, and I'm so cold.

Chen Xiao has no professional ethics and discriminates against American fans. He basically has to do it again every All-Star weekend, and the content can be changed without changing it. Just change the All-Star venue.

But, still the same thing, Chen Xiao is the number one person in the NBA. No matter how you don’t like him, you can’t get around him.

Of course, these people don’t like Chen Xiao, and Chen Xiao doesn’t necessarily like these people.

Those fans who criticize him online and who want to sign and take photos offline will not talk about it.

Because of Xiao Zhan, Chen Xiao is utilitarian in business and tries to control the NBA and players, but he has no favoritism at all.

As a basketball system, hooks are simply cancers. Why do you want to hinder Xiao Zhan's progress?

Why do you need to push Xiao Zhan to participate in so many so-called commercial promotion activities if you are trying hard to train?

By the way, Chen Xiao and Xiao Zhan have discussed it privately more than once. After the contract between them and Hook ends, they will build their own sports brand.

Chen Xiao and Gouzi have only one year contract, while Xiao Zhan will not be until 2010.

Therefore, according to the discussion between Chen Xiao and Xiao Zhan, Chen Xiao first formed the company and then joined after Xiao Zhan’s contract expired.

Of course, Chen Xiao and Xiao Zhan both have avoidance clauses from their peers.

But, what does that matter?

Wade has been disliked and has never signed a contract, so he asked Wade to join.

Therefore, Chen Xiao also brought Wade with him during this trip to China.

According to the discussion between Chen Xiao and Xiao Zhan, there is no need to build a brand new company, and they can completely affiliate with an existing sports brand to build a sub-brand.

This brand cannot be that kind of international brand that is too big, so they will lose the initiative.

In addition, this brand must have its own production line and its own R&D capabilities.

To be honest, there are quite a few such sports brands in China.

One of them, Chen Xiao and Xiao Zhan were both satisfied.

Wade invited these powerful first-tier sports companies in China, one of the companies named Hongxingerke proposed the "TOBENo.1" brand plan, which was very heartfelt by Wade, Chen Xiao and Xiao Zhan.

To be honest, the three of them are not actually short of money.

Not long ago, Microsoft spent $240 million to acquire only 1.6% of Facebook shares, and Facebook's valuation has now exceeded $15 billion.

With the Facebook shares they own, Chen Xiao and Xiao Zhan are now rich people with billions of dollars.

Wade is also worth hundreds of millions of dollars.

The three of them want to work together to build a sports brand, with the purpose of doing it.

The three of them were very dissatisfied with Hook.

Wade won't say it anymore, he has been disliked by hooks.

Xiao Zhan was cut off from the hook and almost let him take the blame on the Dream Team, and he always wanted to manipulate his career and life.

And Chen Xiao...

What Xiao Zhan and Wade hate is of course what he hates!

Therefore, the natural purpose of drying the hook is to be the first.

So Hongxing Erke's "TOBENo.1" plan really touched Chen Xiao.

Of course, Chen Xiao and Gouzi are still in a cooperative relationship now, so Chen Xiao is really so unprofessional and does not give Gouzi face to sign a contract with Hongxing Erke.

This time Chen Xiao accompanied Wade and Hongxing Erke to sign the contract.

Hongxingerke announced that he and Wade jointly invested in the establishment of ‘No.1’ Sports. At the same time, Wade and No.1 Sports signed a three-year 20% sales contract.

NO.1 Sports will pay 20% of the sales of the sneakers to Wade's account for every pair of sneakers sold.

If a pair of Wade's signature sneakers are RMB 500, and selling one million pairs is RMB 500 million, Wade can get 20% of them, which is RMB 100 million.

In fact, this is a conservative estimate. In history, when Xiao Zhan was at his peak, he could sell about 4 million pairs of sneakers a year, while Durant had about 2.5 million pairs.

With his current popularity in China and the popularity of the United States, it is still possible to compare with the peak James, but to the peak Durant in history.

Even if Durant at the peak has the bonus of hooks, and even if the channel advantages of hooks are removed, it is easy to sell Wade's signature sneakers for 1.5 million pairs a year.

1.5 million pairs, even if the price is only a low price of 500 yuan, it will be an income of 150 million yuan. Although this money is RMB, it is much more fragrant than the hook.

What's more, there are shares, and the shares are not low.

If NO.1 really develops well, it will definitely be a big profit.

Even if the development is not good, there will be no loss, or such losses will be caused by Wade, Chen Xiao and Xiao Zhan.

In Jinling, Chen Xiao accompanied Wade and Hongxingerke to sign the contract, and then accompanied Wade to Hu Jian's Hongxingerke production line for a walk. Although the contract was signed just now, the cooperation was prepared long ago. Even Wade's generation has been designed and can be produced at any time.

, and eventually, Wade Generation will be launched at the beginning of the new season, and Wade Generation will also launch the Marquette University Limited Edition and the Championship Limited Edition.

Finally, five years after entering the NBA, Wade had a pair of his own signature sneakers.

Well, Wade has been wearing Chen Xiao or Jordan's sneakers before.

Now that I finally have my own sneakers, it’s a good thing to do.

And the shoes were designed by myself.

So, Wade liked that very much.

At the same time, I am very looking forward to it.

This kid now wishes that his shoes will be on the market immediately, and then chew his face hard.

Speaking of which, with Wade's popularity, his signature sneakers are only 500 yuan, so the sales volume will definitely be very high. In the United States, the price of 100 US dollars is not high, but Hongxing Erke's sales channels are limited, so it is really hard to say how much sales will be.

However, sales channels are originally from scratch, take your time and don’t worry.

Pushing the barb is definitely not something that a "mere" Wade can do.

Aren’t Chen Xiao and James waiting behind?

By the way, NO.1 Sports soon welcomed the second signing star before Chen Xiao.

After signing with Wade, NO.1 quickly completed the signing with Ron Howard, Kidd and Roy.

It can be seen that these are Chen Xiao’s friends and former teammates. They are very popular in China and are also very popular in the United States.

Especially Ron Howard, his popularity in the United States is quite high.

NO1 can sign Luo Ge thanks to Chen Xiao and Wade.

Let's just say that, unlike Wade, Hook has always wanted to sign Luo Ge.

But Luo Ge has been refusing, and Luo Ge has sacrificed his love for basketball.

Will he be controlled by a hook for money?

Isn't this funny?

When did Brother Luo lack money since he was a child?

Therefore, Luo Ge is basically insulated with business cooperation.

There has never been any endorsement.

This time, he signed NO.1 for the first time.

Therefore, after the NO.1 signing contract with Luo Ge was completed, the impact caused was much greater than that of Wade.

Wade's popularity and influence in China are indeed stronger than Luo Ge.

But in the United States, it is hard to say that Wade and Roger are more popular, but with more influence, Wade must be his younger brother.

Even if Chen Xiao and Luo Ge compete in the United States with influence and "out-of-the-circle" index, he is still the younger brother.

After Luo Ge signed a contract with NO.1 Sports, the black-girl actresses in the United States were reposting like crazy.

The newly established NO.1 Sports was in the limelight for a while because of Luo Ge.

The senior executives who saw this were a little scared.

To be honest, the senior executives of Hook know Luo Ge’s influence in the United States.

That's why they licked Brother Luo so much. Even though Brother Luo kept rejecting them, they kept licking them.

Let me put it that, Luo Ge's influence among American women is incomparable to no other NBA stars.

And how crazy is women's purchasing power?
To be continued...