"The scenic spot has not been fully completed yet. With few crews, it is the limit to receiving 20,000 tourists a day. However, after the remaining part is completed, the number of tourists that can be received will also increase further. Preliminary calculations will be based on average daily tourists starting next year."

On the street of the Ghost City, Jiang Zheng and Li Xianyun walked side by side, telling Li Xianyun the current situation.

Tourist attractions have their own reception limit. In order to avoid the trouble caused by overcrowding and ensure the experience of tourists, Li Xianyun also requires that it is best to control the number of tourists, otherwise chaos will be a big trouble.

The reception limits for different scenic spots are different, and they are not linked to the area of ​​the scenic spot.

For example, Minggong, the capital, has an area of ​​720,000 square meters and thousands of acres of land, of which the construction area is 150,000 square meters, and the average daily number of tourists is received by more than 40,000 tourists, and the peak is accepted by 60,000 people. If there are too many, you will not sell tickets.

However, Jiuzhaigou Scenic Area, which is one thousand times the area of ​​Minggong, now receives 40,000 tourists a day. After this number, you will basically not sell tickets.

Because it has a large natural area, it is not convenient to receive a large number of tourists.

At that time, Jiuzhaigou even had an accident because of overcrowding of tourists, so it was later locked in a cap of 40,000 yuan.

The vertical store has an area of ​​30 square kilometers and 50,000 mu of land. The annual reception volume is about 17 million people, with an average daily reception of about 45,000 people, but the actual peak reception flow should be more than 200,000.

The area of ​​the ghost town is only one-tenth of that of the vertical store, but five times that of the Ming Palace. For the needs of the crew, there is also a large amount of construction area. Therefore, Lao Gui originally predicted that the number of people accepted at the peak was about 30,000, which was even smaller than that of the Ming Palace.

However, after obtaining the 800 acres of land in Lanyuan, Li Xianyun and his team planned more empty spaces to extend the commercial area, so the peak reception can reach about 40,000 people - the premise is that there are not so many crews.

With vertical shops as the standard, a ghost town with an area of ​​one tenth of the average daily tourists can reach 5,000, so it can be said that the ghost town has officially risen now.

At this moment, Jiang Zheng continued: "Now that the ghost town attractions have been developed, most of the studios and ancient costume fairy areas have been completed, and only commercial areas are left. It is mainly used for monetization, which can share the passenger flow. Although natural scenic spots are not so attractive, they have been sharing the passenger flow. In the current situation, there is not much room for improvement in passenger flow, but there is still a lot of room for improvement in monetization. Lan Yuan means whether to increase the ticket price?"

Li Xianyun shook his head: "It's not easy to do it."

The unified ticket for the vertical store is about 480 yuan per ticket. According to the area, it costs about 100 acres of land per dollar.

The 4,500 acres of land in the ghost town have not been fully developed yet, and there are no separate areas for the time being. They are all priced in a unified ticket, so the price is still 128 yuan as before. This is more expensive than the vertical store based on the unit area.

But it’s different if you calculate it by investment.

Not counting as commercial areas, the unit area investment cost of the ghost town is three times that of the vertical store. If this is the case, it is reasonable to apply for 200 yuan per ticket after full completion.

When the second phase of the Ghost City began, the price had already risen once. If the price increase was too frequent, it would also reduce the reputation.

Due to the under construction, it is inevitable that there are some noisy services. In addition, tourists appreciate the high technology here, while often dissatisfied with incomplete supporting facilities.

So the second price increase was just a shout, and it was not easy to start immediately.

In addition, the reputation of tourist attractions requires time to accumulate. Places like vertical shops have been superimposed for many years. The new rise of ghost towns must not be set at a high price in the early days.

As a non-listed company, Li Xianyun does not need to consider the stock price. What he cares more about is the satisfaction of tourists - everyone is smart, and everyone can calculate the cost-effectiveness.

Li Xianyun’s requirement for the ghost city is like a vertical store, which can always maintain sufficient customer flow and have a good reputation, and obtain more monetization through the shops, which requires good reputation as support.

Take the vertical store as an example. The annual tourists are 17 million, the unified tickets are 480, and the ticket revenue is 8.2 billion a year. Of course, because there is a difference between unified tickets and single tickets, a single ticket is usually only 100 or 200 per scenic spot, so there must be a difference in actuality, and the specific details are not clear.

The actual annual revenue of vertical stores is 20 billion.

Where did the extra 12 billion come from?

It is supporting services and commercial monetization.

Awesome tourist attractions can only account for one-third of the ticket revenue.

According to statistics from previous years, the ticket price for places like Disneyland and Universal Studios is 418 yuan, but the average consumption of tourists has reached 3,300 yuan.

In other words, tourists’ actual consumption is about 8 times that of tickets, and half of the total consumption belongs to the scenic spot!

This includes a lot of surrounding consumption.

Of course, different attractions are different.

Overall, the number of tourists is the most critical!

Therefore, if Li Xianyun and his plan are twice the ticket income, it is not worth it to cause the number of tourists to decline for the ticket price.

At this moment, I thought about it and said, "The number of ticket prices cannot be increased frequently. Don't worry, wait until the full construction is completed and it will be in place again. As long as the price can be maintained at an average of 5,000 per day after the price increase, the ghost city will be fine."

"Well, I think it's okay." Jiang Zheng nodded.

Based on cost-effectiveness, a ghost city with a price of 200 yuan is much more interesting than a Phoenix City of 200 yuan.

But there is nothing we can do, they are old brands.

The important thing now is to stabilize passenger flow. Only with passenger flow can the supporting income be doubled.

The supporting facilities do not need to consider the fare issue, and the only thing that determines the supporting revenue is the number of tourists and crew.

After the fourth phase is completed, the maximum number of tourists will double and the ticket price will rise. Without commercial areas, the revenue can reach about 1.5 to 2 billion yuan - commercial areas mainly rely on rent collection.

If calculated based on investment, it is still a little worse than the vertical store.

There is nothing we can do about this either.

Old-fashioned tourist attractions must have inherent advantages. If pursuers want to rise, they must pay more costs and better service.

However, it is natural that the small film and television center cannot take advantage of the combination of ticket prices and number of people.

Of course, the specific pricing also requires the market department to make a judgment after collecting enough information, and the boss cannot make a decision just by slapping his head.

In short, when business operations settle accounts from different angles, the results are completely different. Although they are all film and television centers, it is still difficult for ghost towns to catch up with the vertical store.

I can only find a way to do this later.

At this moment, Jiang Zheng said: "By the way, if it is based on this fare, I suggest that the natural area should not be rebuilt. There is a small construction area and a large capacity for passengers. Although the scenery is not high, it is also a good buffer point. In addition, those growers are also worried... Their loquats sold well this year. County Magistrate Wang has asked me several times, and that means that they are responsible for wealth and give local people some opportunities. We can't just cross the river and destroy bridges after making money. Besides, agricultural land is converted to commercial land, and the procedures are also troublesome."

Li Xianyun held his hands behind his back and nodded, "Well, there are still scenes in the natural area. It's really hard to make some gods, demons and monsters by the lake. Some children are not used to this, and they might think rowing is more interesting than this. You can consider it, but the conditions still have to be raised. Why don't you leave that lake area to us? Recently, some people come here secretly by boat. The tickets are a little bit interesting. Some people are swimming ashore. Who is drowning? Fuck! Take control of the other side, get some boats, water shows, and boat shows. With octopus ghosts, they are not a big problem to make some wind and waves and shoot sea shows."

"This is OK. There is no room for development on land in Zexian. You can ask for it on water. As long as you pay attention to environmental protection, you can do it." Jiang Zheng agreed very much.

"Leave it to us, they don't have to pay."

Zehu Lake is not large in area, but as long as it can be able to enjoy the wind and make waves, you can indeed play the stormy waves.

Before, they only had the docks on this scenic spot. Now the county hopes that they will make more contributions to the local area. No problem, so we can also take down the lake area. For the local government, it saves environmental protection costs and can further generate income.

The two were discussing and walked to the natural area without realizing it.

On a green grass, a large tent was standing on it, and the loudspeaker shouted loudly.

A little girl was circulating around with a flyer.

Suddenly seeing Li Xianyun, he shouted excitedly: "Chairman Li!"

He ran over.

Li Xianyun thought about it and suddenly remembered: "Lin Miaomiao?"
Chapter completed!