Chapter 180 The first round of capitalization(1/2)
Qin Ming is enjoying his temporary family life.
The team members were busy rushing to the venue and doing various platform activities, and they were so tired that they groaned.
The identity of MSI champion has attracted too many people's attention.
That is to say, ss won the championship last year, breaking the embarrassment of zero championships in the lpl division s. Otherwise, the weight of this foreign championship would be even heavier.
A careful analysis of the internal factors and external conditions will lead to this conclusion——
1. All-China bonus.
You name it, national consciousness has become one of the spinal nerves for China to stand up. Isn't it natural that the Chinese audience desires a champion composed of Chinese players?
We need to have the demeanor of a big country, we need to have national pride, and the alliance is nothing more than that.
Second, the accumulated traffic foundation.
Mata was unintentional in trying to shirk the blame. He announced that he wanted to partner with Puppy, and was unanimously recognized by public opinion. This is enough to show how much potential popularity Puppy, one of the flag representatives, has during the years of anti-Korean war.
Black, pink, passers-by.
Anyone who knows the name of the puppy or has heard a little bit about his deeds is a potential promoter. When they become black and white and start a war on various topics, this behavior itself is a continuation of the eyeball effect, whether you admit it or not.
, black or white, he was pushed out.
Three, win beautifully.
Especially when the game came back from a huge disadvantage in the second game, the video's popularity reached tens of millions of views within a few days. It is even harder to count the playback of highlights and secondary creations. To put it simply, it was a huge hit.
Coupled with RNG's own emphasis on image management and team marketing, the operation of specialized departments, and the exposure of mutual achievements between players and coaching staff, all with the support of various factors, it has dominated all topics in the league recently, and the discussion has become extremely hot.
rise.
Words such as all beings are equal, huni's face, planes rushing into formation, puppy kda, fragrant pot with blood, etc. have become topics that everyone talks about.
in addition.
The audience at the Korean Open criticized SKT for their embarrassing remarks. Through the outlet, the topic of Korean audiences breaking the defense is also a favorite thing for Chinese netizens. Under such a situation, the so-called dominance also makes everyone optimistic that RNG can continue the performance of the Spring Split and impact the World Championship.
.
Some soft fans have already chanted the slogan of taking over, and mixing in such mainstream praise still makes some domestic teams unhappy.
Just because we lost in the spring and our skills are inferior to others, it doesn’t mean that we won’t make progress in the summer!
There is only one champion, and everyone wants it. Now that you, rng, have been blown away, you can easily become the public enemy of lpl.
certainly.
Will Bai Xing Wuxin lay a fuse after his fame rises?
After leaving the celebration reception, he chatted with Ms. Bi about the publicity feedback. The next day, he drove alone to a large luxury box in a club.
The party scene is very high-end.
Those who arrived one after another were either Ed Zhu, representatives of jd and other club sponsors, as well as a senior executive from Tengjing.
The significance of hosting such a gathering is understood by all the sponsors present. It is that Tengjing and Riot Games want to create a better event ecosystem and communicate with those who support the event in advance.
Director Li from Tengjing, seeing everyone here, first praised the current situation of the rng club.
When Mr. Wang heard this, he felt a little emotional. After all, last year's IG also tried to win Qin Ming's joining. Later, when he heard that Bai Xing personally invited him, Qin Ming actually chose rng. After a while, he gave up after being unhappy.
Although the e-sports circle is small, it doesn't mean that it can't continue to play without anyone. How could he imagine that under the leadership of Qin Ming, rng would be transformed quickly and directly beat skt 3:0, which made him feel a little uncomfortable.
——
I just can’t help but think, if I had had that sincerity last year instead of letting Su Xiaoluo take charge of negotiations, would the result have been different? Would the championship belong to ig?
Of course, these thoughts are just some thoughts that come out of being stimulated.
Everyone in the box is a winner in life, and they all have wealth and freedom, but they don't just "take face more seriously."
"Mr. Bai, you guys have been in the limelight recently."
Before Mr. Wang said anything strange, Boss Ding (vg) had already said "compliment".
Before Bai Xing could answer, Director Li next to him had already waved his hand and said, "Well, it's pointless to talk about this. Winning RNG's championship will be beneficial to the development of our entire division."
Of course Director Li has to maintain it.
After all, once rng is played, the more people watching the game and the higher the attention on the topic, the more passers-by will be attracted to join the alliance and the life of the game will be extended.
This is indeed something that benefits everyone.
Furthermore, Director Li is very happy with the popularity of rng after winning the championship. For him, as long as he is the champion, he must win it, but right, rng deserves more recognition and the rewards are greater.
certainly.
The purpose of calling these people together was not to discuss a specific club. The topic he wanted to talk about was far higher than winning the championship.
"The thing is, this morning, Riot Games sent a piece of statistical data." Having said this, Director Li paused for a while to let everyone digest: "So, do you know how many spectators our events attracted during the MSI period?
?"
"Director Li, please stop playing riddles," someone said urgently.
"Haha, I'm a bit nagging as I get older." Director Li apologized and recited a bunch of data. He was quite satisfied with it, so he remembered to know it well. "In the 15-day invitational competition, the spectators contributed more than 270 million in total.
Hours of viewing time, global unique IP access reached 320 million.
The former number is almost the same as the content duration of the 2016 S6 Global Finals; the latter number has increased by 2.20% year-on-year, which is another big improvement.
In addition, during the peak period of the finals, the number of people online in LPL alone exceeded 10 million."
After memorizing the data, Director Li asked and answered: "What does this mean? This means that the potential of the league has still not been fully tapped. With the Snakes winning the World Championship and RNG winning the MSI, the number of new viewers paying attention to the LPL league has increased significantly!
Therefore, we feel that the conditions are relatively mature and we can introduce a home field system. In the future, each team can have a home field of their own choice. In this regard, we have communicated with the persons in charge of most venues, and it is not in vain.
Everyone increases investment and settles down at the home court. No matter what, the consumption converted from the traffic attracted by the game will be enjoyed by the home team in a good proportion."
Director Li said with emotion: "In the past, everyone gave money to do this without thinking about whether it would be profitable or not. The alliance can achieve its current attention only because of your help. Here, on behalf of all Tengjing staff, I would like to thank you all.
, but now, the situation is different. We can help you achieve the second growth of your brand, and even make profits purely from club operations.
Everyone can feel free to join the home field plan we have launched.”
Director Li continued, "I won't hide it from everyone. The home field plan was a plan our department had last year. The reason why it was chosen to be implemented in the middle of this year is to cooperate with the Bird's Nest - MSI has such a large traffic, what will happen to the Bird's Nest?"
How much additional income can the home court bring? With this kind of growth, profitability is really not a dream!"
This is very tempting.
After all, the second generation of rich people know how to spend, but it doesn’t mean they don’t want to make money, especially making money through their own investments!
This sense of accomplishment is something no one can deny.
If it was just based on interest in the past, the club was a place where the output could be seen with a relatively small investment. It didn't matter if you threw some pocket money. But with the increase in players' salaries and the changes in the general environment, the investment is increasing year by year.
Then we need to see some tangible gains besides promoting the image of our main business and making friends with the younger generation.
Tengjing is very smart. They delivered a big pie in time, allowing the club and the venue to be tied together and grow together.
However, to complete this step, it also means spending a lot of money, because what Director Li means is that they can choose the venue. The choice has two meanings. One is to spend money to play in the venues that have been negotiated.
Decorate and create an environment with a stronger e-sports flavor;
The second is to cooperate with other capital to develop new venues.
A way to invest more, take up a larger share, and monetize club traffic.
The choices given by Tengjing are very free. After all, the sponsors are paying for the advance, so they have no reason to be bad people.
There is no fool here, or in other words, someone who was born in a family with free wealth has been exposed to the idea of thinking from a higher-level perspective.
The matter was huge, and everyone was quickly calculating the pros and cons, and no one nodded easily. But generally speaking, the attitude of silence itself already represents a positive answer. If you are not satisfied, you can refute——
vg has never produced results, and he has not spent less on transfers, which has made him a joke in the circle. With this mood, Mr. Ding allows this stalemate to continue until he strikes gold and shines once in a transfer.
He is unwilling to continue to increase investment and make trouble at home——
Isn't it ridiculous to compete with players to compete with players and play with the added value of real estate?
If you really play real estate, who would invest in e-sports?
"I will not join this plan."
Director Li also did not expect that their carefully conceived "multi-win" plan would be ruined and some people would really oppose it.
Seeing that it was Mr. Ding, no one choked, and Director Li's face became a little lighter, "It's okay, after all, it is a big event, related to the development of the entire competition area, so everyone, please go back and think carefully about the next year.
You can communicate with me and confirm, I have my mobile phone with me at all times."
The party is over.
The donors went back to their respective homes, each with their own plans.
For Mr. Wang, he also doesn’t need a venue as a symbol of popularity. He needs to combine it with real estate. Isn’t his father’s concept of added value in entertainment even more awesome?!
The father did not agree, so his son went to engage in e-sports real estate...
Forehead.
Mr. Wang still chooses to cooperate with existing venues and focus on his own Internet celebrity live broadcast territory.
To be continued...