Chapter 6 Status Quo of the Music World
As a glorious people's teacher, Feng Lin had never read online novels before traveling through time, but when he thought of making money, the first thought in his mind was exactly the same as the protagonists written by countless authors of pop entertainment novels, and copied songs.
This is also related to his profession before time travel. When it comes to the skills he mastered, the first one is definitely singing. Moreover, the culture of this world is completely different from the world before time travel. The songs he mastered before time travel have a high probability that he has never appeared here.
As soon as this thought emerged, Feng Lin held it down.
He is not the original owner's naughty young man. He knows how deep the music scene is. In his previous life, he knows it clearly.
Although he did not enter this circle in person, his colleagues, friends and many students have entered this circle. He knows very well how this circle is.
The music scene in this world is actually very similar to the previous life.
The mid-to-late 1980s to the early 2000s were the most brilliant 20 years in the Chinese music scene, but from the middle and late stages of the new century, the Chinese music scene gradually began to decline. By now in 2020, the voice of the Chinese music scene being dead has even been heard.
The decline of the Chinese music scene began with the rampant piracy, but the rise of copyright protection did not save the decline of the Chinese music scene, and it still went step by step toward the abyss.
Many people say that the talent in the music industry has faded, and Chinese musicians can no longer write good songs. Some people say that the music industry has finished all the melodies that can be written in the past twenty years, and today's musicians will only make up for the shortcomings based on this.
What Feng Lin wants to say is that what these people say is fart!
There are dozens of music colleges in China, and there are at least more than a thousand students who graduate from the composition and arrangement department every year. With such a huge base, no one can write good songs? Then these dozens of music colleges will be closed directly.
Feng Lin of other colleges and universities didn’t know, but as far as he knew, there were many great people in their colleges. When they were gathered, the old guys took out any songs to show off, and they didn’t say that they beat the current Chinese music scene. At least they were rare fine products. In fact, not only the teachers of the college, but also many good works among the students. He has heard many students in the composition department’s graduation works of high quality.
From the small to the big, is the decline of the Chinese music scene really due to the lack of creation? Obviously not.
Feng Lin feels that this problem still needs to be found in the market.
The glorious 20 years of music scene in the past were caused by the mature music market, and no one should object to this. Now the state protects original copyrights and vigorously cracks down on piracy. It seems that the living environment of musicians is better than in the past. But one thing that cannot be ignored is the treatment of music creators.
Musicians paid several thousand yuan for writing a song in the 1980s and 1990s. Now, thirty years have passed, but a song is still several thousand yuan.
Thirty years ago, the few thousand yuan was very valuable. Not to mention the few thousand yuan, even a few hundred yuan was very valuable. But now, who cares about these few thousand yuan? As for Feng Lin himself, it was less than half a month's salary. He wanted to buy me a song in less than half a month's salary. I kept it for the party and pretended to be 13, wouldn't it be nice?
If it weren't for the real embarrassment of life, probably no one would have sold it.
Don't music production companies know about this? They know, but they don't care.
Because they found that there are good songs in this era, it actually does not affect their profitability. As long as they are properly marketing and pick up people, even if someone yells there a few times, someone will still pay for it. Music? People sell faces, and music is just an auxiliary gift for selling faces. Since you can make money easily and simply, who will work hard to make music? Who is willing to serve those strange-tempered musicians?
The promotion, operation and rankings of major companies occupy the attention of netizens and also occupies the rankings of major music websites. Those musicians who cannot get publicity and promotion have good works sink into a certain corner and eat dust.
Over time, musicians who are willing to make music will be discouraged and are too lazy to play with you, and there will be fewer and fewer excellent music.
In addition, some famous musicians have produced fewer and fewer works, which makes it hard to find good songs in the current music industry. Although the prices of famous musicians are not low, they are a judge on variety shows and can make a lot of money. In comparison, who is willing to keep it at home to write songs?
Because of these reasons, Feng Lin seems quite hesitant now.
I have many excellent works in my memory, even if they are not inferior to some of the works in this world's golden twenty years, but if these works are directly posted online, it is very likely that they can only be eaten in a certain corner.
Now is the era of national entertainment. Everyone can record songs and upload them online. There are many online music revision software, so you don’t need to be too professional. If you simply edit them, it seems that you are singing well. So now, several major music websites can receive hundreds of new songs every day. In a month, tens of thousands of new songs may be uploaded.
Without promotion, no matter how good your music is, you will never escape the fate of eating bad in the corner.
As for signing a contract with a music company, Feng Lin never thought about it. As a person who pursues a leisurely life, his biggest ideal is to be a salted fish that is free and will not be eaten. He never even thought about this choice.
If you don’t sing, what can you do? You need money now, at least you have to earn enough money to solve the thorny weeds in the back mountain.
After a rough plan, after cleaning it, you can set aside about one acre to plant melons and vegetables, and then plant some fruit trees. There are no need to plant more fruit trees, such as lychees, longans, yellow skin, mangoes, etc. Just plant three or more trees. The fruit trees need a larger space. Plant the line between five and six. One or two acres of land should be enough. The remaining land can be made into a tea garden. The amount of wild tea leaves is not enough for you to drink by yourself. If there are people like Fatty Zhao coming to take the tea, they will drink the tea produced in the tea garden to keep him full.
Thinking about it this way, it will cost about 100,000 yuan. No, save a little, you may be able to get it for 60,000 to 70,000 yuan by yourself.
These are also long-term benefits. You can sell them if you can’t finish them.
I still have to find a way, Feng Lin has a headache.
Although it is difficult to make money with music, it is even more difficult to make money with other methods.
At least they sold the songs to music companies, three to five thousand per song. Feng Lin felt that they would not refuse them. It costs 100,000 yuan, which is only about twenty songs. Compared with the songs he recorded, not only a drop in the bucket, it only accounts for a very small proportion.
He was really unwilling to give up just by selling the song to a bargain.
After all, he still has the persistence of a musician in his heart. He doesn't want excellent works to be ruined like this, even if it is just a work created by a musician from another world.
Alas, let’s learn about the situation first!
His understanding of the music scene in this world comes from the original owner's memory. He dare not completely believe the original owner's memory, a fool. If the original owner really knows the entertainment industry, he would not have been foolish and hits walls everywhere.
Feng Lin returned to his room and searched the Internet for news about the music circle.
The music circle in this world is a bit similar to those in the previous life. There are no pure music companies anymore, but they are replaced by some agency companies and comprehensive entertainment companies.
Find the music playback platform.
This world is mainly composed of five major music playback platforms. The largest market share is Feixun Music, which is backed by the Internet instant messaging giant, followed by Tiange, Aiyin, and Net Music, and finally the newly established Huayin.com.
Other small platforms have been squeezed by several giants and have no room for survival, either going bankrupt or being acquired.
Feixun Music is backed by the instant messaging giant and has the support of Feixun Entertainment. It is now the only one with its market share of about 40%.
Behind the three companies Tiange, Aiyin and Netle are closely related to major entertainment companies and Internet giants. They have cross-holding shares with entertainment companies and online giants directly participate in investment. All three companies have more than 10% of the market share.
Huayin.com is a music platform that was just established last year. According to a music forum, it may have a national background. Due to its short establishment time, its market share is less than 10%.
Feng Lin visited the five platforms one by one, and was a little disappointed.
The platform design and page planning are done well. After clicking in, there will be a fan circle, singers and song sections, etc., and the supporting peripherals are also very complete. The design level of the entire platform is better than that of several major music platforms in their previous lives.
However, after clicking on the major lists, the truth will be revealed.
Like the major music platforms in my previous life, they are filled with all kinds of so-called songs. Many singers give people the feeling that they are almost the same, making people wonder if they were invited to practice the sounds of the same tuner.
On the contrary, the last Huayin.com made Feng Lin feel a little illuminated. The platform design is also very convenient and user-friendly, but the content inside is very distinctive. There are many song categories on the Huayin.com list, unlike other platforms, which are mostly ancient styles with similar tunes, dance music with single melody, and so-called rap that is incomprehensible.
Feng Lin focused on checking the information on Huayin.com online.
This music platform was established last year. Since most of the song copyrights have been divided up by the four major platforms, Huayin.com, which lacks content support, naturally cannot attract users. Big-name singers belong to major entertainment companies or have cooperation with the four major platforms, it is obvious that it is impossible to join Huayin.com. Therefore, they turned their attention to those independent musicians.
Obviously, it is difficult for those independent musicians who lack team operations to compete with the signing singers of major entertainment companies to gain popularity.
Although Huayin.com has invested heavily in the past year and has attracted musicians from all parties, the results have been minimal and its market share is far lower than expected.
According to the omniscient and omnipotent forum owners, Huayin.com lost at least 300 million yuan last year.
Feng Lin checked various news about Huayin.com on the Internet, and his eyes became more and more.
Chapter completed!