Chapter 2440 The crisis of "Running Man"
Although "Running Man" is currently a well-deserved classic variety show in South Korea, and its popularity and influence are there, and its ratings are also top-notch, and its influence overseas is even the number one in South Korea.
But it is undeniable that "Running Man" has indeed encountered great problems and troubles, that is, the ratings have gradually stabilized, and even a slight decline.
It doesn’t matter if the ratings are stable. After all, whether it is "Running Man" or the current number one variety show in Korea, the ratings are actually very stable. After all, the market is so large, and there are also many excellent variety shows. An excellent variety show will stabilize when it develops to a certain extent. This is normal.
But the recent ratings of "Running Man" have begun to drop slightly, which is not a good thing.
After all, the ratings of a variety show at a scenic spot are usually very stable, but one day the ratings suddenly drop slightly, but occasionally it will be fine, but it will be the case for a period of time, and the decline area becomes more and more obvious, which is obviously abnormal.
This basically means that the audience doesn't like the show "Running Man", or that "Running Man" is no longer as attractive to the audience as before, causing some people to temporarily give up watching "Running Man", which has led to a decrease in the overall viewership of "Running Man".
Of course, the ratings of "Running Man" on the surface are still the same, very stable. But in fact, SBS TV has its own more detailed ratings, precisely to several decimal places, rather than the two digits that are usually announced.
Therefore, the program team can receive more accurate program ratings messages from the TV station. If there is any problem, then it must find a way to prevent the ratings from falling, or the program will start to change or even be revised.
Many times, some variety shows are decisively revising due to their ratings decline. The biggest reason is that the program team had already known it a long time ago, so they have started preparing and are well prepared to give it a try.
Otherwise, if a variety show, a variety show that is deeply rooted in the hearts of the audience, especially if it is revised, it will not have enough time to prepare carefully, and if it is revised, it will definitely ruin the show completely.
Now, this situation has occurred in "Running Man". Although the ratings are still the same as before, it gives people a very stable feeling. In fact, in terms of detailed ratings within SBS TV, the number of the third and fourth decimal places of the ratings has dropped, and even dropped by 0.032%. It has been declining in recent months, which has attracted the attention of SBS TV. After confirming that the ratings have indeed declined slightly, I immediately told the "Running Man" program team about this situation and asked the "Running Man" program team to find a way to solve the problem.
After all, "Running Man" is currently a classic variety show of SBS TV and a signature show of SBS TV. More importantly, the ratings of "Running Man" are terrifying overseas, and it is definitely the well-deserved number one in South Korea.
Therefore, the value of the program "Running Man" is also very great. Even because of its popularity and influence overseas, the value of "Running Man" is far greater than that of the number one variety show "Infinite Challenge", and is even several times more than that of the number one Korean variety show.
You know, SBS TV originally made a direct profit of almost 200 million yuan with the program "Running Man", directly clearing SBS TV's debts. Moreover, this income is just a simple version for China, without considering other income.
SBS TV also attaches great importance to the "heen" that can make money so much, and interests are the first priority.
Therefore, after discovering that the ratings of "Running Man" began to decline, SBS TV immediately notified the "Running Man" program team, asking the "Running Man" program team to find ways to stop the trend of "Running Man" and even gave "Running Man" greater resources and investment, so that each episode of "Running Man" production funds were more, and there was no problem in even inviting some big-name artists. The "Running Man" program team could not invite it, and SBS TV came out to help invite it.
In short, SBS TV also tried its best to support "Running Man", hoping that "Running Man" can solve this big problem.
After learning about this news, the RM members will of course tell the RM members that after all, the RM members are also part of "Running Man", and even in some ways, the most important part.
The performance of RM members directly determines all the highlights of the program and also determines that each episode seems exciting. After all, it is basically difficult to make the guests participating in "Running Man" burst out with highlights and excitement, and it requires the cooperation and guidance of RM members.
As for the game links and tasks set by the "Running Man" program team, the RM members do not do their best and just complete them perfunctorily, and they will lose their highlights and effects.
Therefore, the "Running Man" program team naturally told the RM members this news, hoping that the RM members could work harder. Even Kim Yu-hwan knew about this news and took time to participate in the recording of each program as much as possible. As the guarantee of the ratings of the program, Kim Yu-hwan participated in the recording of the program during this period, which indeed had a stable ratings of the "Running Man", and even rebounded because of Kim Yu-hwan.
But this is just a treatment of symptoms and not a treatment for the root cause. After all, Kim Yu-hwan is the number one Korean artist and will definitely miss the recording of "Running Man" in the future. The current stability does not mean that Kim Yu-hwan can continue to stabilize the ratings after he misses the recording of "Running Man".
The only thing that can make the "Running Man" program team feel a little relieved is that Kim Yu-hwan's return has temporarily increased the ratings of "Running Man". The program team can breathe some relief, and then start to think of solutions now when they have time.
It’s a pity that it’s true, it’s really very, very difficult to change a mature and successful variety show like “Running Man”. I didn’t see that the previous “XMAN” and “Love Letter” were too successful. However, with the loss of time, everyone was tired of the two programs and gradually gave up, which made both “XMAN” and “Love Letter” revisions. But the final effect was to intensify fans’ best expectations for the show, thus causing the two most representative programs in Korean variety shows to disappear.
Therefore, even if the program mode is slightly changed, any program team will be careful and will bear more than 90% of the failure results, let alone the direct revision.
Like "Infinite Challenge", it is directly revised from incompetent to unreasonable, and has been revised twice until now, and it has also been a great success, becoming the number one variety show in Korea. This is a miracle.
After the "Running Man" program team noticed the problem, they did not dare to take risks in revision. As for changes, they had no clue. They could only find a way to continue recording the program to see the effect, while determining what the problem was, and then trying to change.
"Hey~~~What should I do now?" Looking at the silent people, Song Ji-hyo was also a little anxious and couldn't help asking.
Perhaps at the beginning, Song Ji Hyo was not so willing to participate in the program "Running Man". After all, she was a woman and an actress. Participating in a program like "Running Man" will really have a great impact on Song Ji Hyo's image.
But now, with a few years, Song Ji Hyo has become a family with the RM members. With his true nature and inappropriate nature in the show, Song Ji Hyo has won countless fans and more people's love. Not only has Song Ji Hyo not been affected by a fixed variety show, but because of the program "Running Man", Song Ji Hyo has become more and more famous and popular, thus gaining more development opportunities.
Therefore, Song Ji Hyo is very grateful to the program "Running Man", including all the staff of the program team, and RM members. Now that there is something wrong with the program "Running Man", he is powerless and can only watch it. Song Ji Hyo is also a little anxious and turns his attention to Yoo Jae-suk and others.
In fact, it is not just Song Ji Hyo, but no RM member wants the program "Running Man". Although it knows that it is impossible, every RM member hopes that the program "Running Man" can be filmed for a long time, and can be filmed for ten, twenty years, or even longer.
"Ji Hyo, don't worry, in fact, Zhao Hyo-jin is trying to find a way to PD and SBS." Seeing Song Ji Hyo anxious, Yoo Jae-suk also smiled bitterly and comforted him, but he knew in his heart that his comfort was useless.
As the host of "XMAN", Yoo Jae-suk knew very well that a variety show could not always maintain its peak. With the loss of time, it would one day be abandoned by the audience. However, as the main MC of "Running Man", Yoo Jae-suk would certainly not say these discouraging words in front of the RM members.
In Yoo Jae-suk's opinion, the program "Running Man" has been in the prevalence for several years, and it is normal for problems to occur now. Perhaps the only one who can solve this problem is the planner of Kim Yu-fan.
Kim Yu-fan is the planner of the program "Running Man". Basically, Kim Yu-fan is the person who knows the most clearly and well-known of the program "Running Man". More importantly, Yoo Jae-suk doesn't believe it. When Kim Yu-fan was planning "Running Man", he only thought about such a single shooting and recording mode now. He must have thought about various shooting modes, but he finally chose the current shooting mode.
Of course, there is no problem with Kim Yu-hwan choosing the current shooting mode. In fact, "Running Man" can become one of the most classic variety shows in South Korea in just a few years and become the most popular and influential program in Korean variety shows overseas because Kim Yu-hwan chose this shooting mode.
However, the problem now is that the current shooting mode of "Running Man" seems to have lost its appeal. At this time, Kim Yu-hwan may be able to bring out the content and ideas of the shooting modes I had thought about before, which may make "Running Man" burst out with new energy, thereby changing the current trend of a slight decline in viewership. Although this is not very likely, it is at least possible.
Of course, Kim Yu-fan noticed the look of everyone looking at him, and understood that everyone hoped that his program planner could come up with a way to change the current decline of "Running Man".
Thinking of this, Kim Yu-fan couldn't help but smile bitterly. The decline of "Running Man" is not so easy to change.
The excellence, ratings and influence of a variety show can be seen from the awards it won at the TV station's end-of-year performing arts award.
Often, a TV station's most popular variety show will often win many awards, even the most important awards in the TV station's performing arts awards. At least it is rarely seen. The awards are not for the TV station's best variety show, but for other second- and third-rate variety shows. Similar situations have occurred, but this person has indeed performed so well this year, but basically, the awards are the most successful variety shows on TV stations.
If the TV station awards the award to another second- and third-rate variety show artist, and as a TV station's ace variety show, it will far surpass this variety show in terms of ratings, popularity and influence, and even money-absorbing power, what do you think of this ace variety show people?
You should know that since "Running Man" started broadcasting in 2010, it has not had enough foundation except laying the foundation and grabbing fans in the first year, but it also won many awards in the SBS Performance Awards that year.
Since 2011, after Kim Yu-fan joined, "Running Man" began to explode, becoming a signature classic variety show of SBS TV, and is also recognized as ace variety show in South Korea. Basically, it was also from that year that Yoo Jae-suk began to monopolize the most important award in the SBS Performance Awards with the program "Running Man".
Starting from 2011, in the next four years, that is, to 2015, the most important awards in the SBS TV Performing Arts Awards became Yoo Jae-suk's possession.
However, in 2015, "Running Man" had already begun to show its downturn. Yoo Jae-suk did not win the award at the SBS Performance Awards in 2016. Even the entire "Running Man" program team did not win any awards. This is a big contrast to the previous SBS Performance Awards, which often won at least four guarantees, and six or seven more awards.
What this means is very simple, it basically means that the decline of the show "Running Man" is basically impossible to stop.
In fact, "Running Man" has been on the decline since 2014, but because of its profound background, it still maintains strong ratings.
But in 2015, the decline of "Running Man" became increasingly obvious. Although SBS TV did not give up "Running Man", it was entirely because of the popularity and influence of "Running Man" overseas that it continued to support "Running Man".
But in 2016, the decline of "Running Man" was even more obvious. In its peak period, in 2012, the ratings of "Running Man" started at least 15%, and there were many periods of ratings of more than 20%. By 2017, the ratings were even only more than 5%.
Because of this, the "Running Man" program team, or SBS TV station, planned to be revamped at the end of 2016, so Gary got off the car, Kim Jong Kook, Song Ji Hyo and others were about to get off the car, but in the end, because of the huge number of fans of "Running Man", the list of RM members was kept. Only one Gary really wanted to get off, and there was nothing we could do.
Well~~~ Of course, it may not be that Gary really wants to get off the bus. Even if she plays music and gets married, she hasn't been here like this in the past few years, and it won't have much impact. It is probably the TV station that took Gary to tell the RM members that it's time to stop. The TV station's final word for the program "Running Man".
However, the ratings of 2017 have dropped to 5% since March, and even a very low rating of 2.8%. By April, the ratings of "Running Man" were basically 4%, and never rose to 5%.
Well, such ratings undoubtedly prove one thing, that is, the show "Running Man" has indeed come to an end. It can only be said that "Running Man" has too much influence and strong foundation, so it can still be killed. However, with the loss of time, the ratings of "Running Man" have not yet rise and fall, and will definitely be cut off. This is beyond doubt.
In fact, at that time, SBS TV basically had very little investment in the program "Running Man". After all, it was a program that dominated the prime time period and had no ratings, but could not be cut off in a short time. So I won't give you any resources and funds, so this is OK.
You should know that "Running Man" is always fine and invites guests to the show. It is estimated that there are only 10 episodes of the show in a year. There are basically no artists. It is a personal battle. All RM members are on their own and have guests most of the time. After all, the guests in each episode of "Running Man" are also worthy of the audience's expectations.
But in 2017, the TV station reduced its investment in "Running Man" and no TV station came out. In addition, the ratings and influence of "Running Man" were getting lower and lower, and there were also fewer guests participating in "Running Man". In less than August, the embarrassment of "Running Man" without guests in 16 episodes of the show.
There was even an embarrassment of not having guests for six consecutive episodes. Although these six episodes are special episodes, in fact, Xiaolin also participated in the first episode of this special episode. This special episode has seven episodes.
It seems to be a special, but this undoubtedly does not mean that the program "Running Man" is really not good. When "Running Man" was at its most glorious, it was the special program of two episodes, and there were very few. The ignored guests were enough to make "Running Man" continue to shoot new stories and content.
Chapter completed!