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Chapter 2809 The Rise of Wired

After all, TVN broadcasts cable TV series, and there is only one channel, Yuehuo Drama, Shuimu Drama, Jintu Drama, plus late night drama and morning drama. Considering other variety shows, you have to fill up the show in one day.

A TV series is normally twenty episodes, but because cable TV series is a special case of cable, the number of episodes of cable TV series is basically very stable. Generally, it is divided into two standards: 16 episodes and 20 episodes. The fewer ones are 16 episodes, and the more ones are 20 episodes. Except for special cases, there are occasionally 21 episodes. For example, "Please Answer 1994" has 21 episodes, but this is just a very rare situation. A cable TV series is either 16 episodes or 20 episodes.

For example, Yuehuo Drama is broadcast from Monday to Tuesday night, and 16 episodes can support 8 weeks, a full 2 ​​months. If it is 20 episodes, it will be 10 weeks, almost two and a half months.

In this way, TVN filmed more than a dozen TV series in a year, which is enough for TVN to broadcast a channel that specializes in cable TV series, so there is no need to worry about no content to broadcast.

With the success of the 2011 Yuehuo drama "Flower Beauty Ramen Restaurant", it has brought great confidence to both m- and tvn, increasing investment and publicity for cable TV series. In 2012, there was a "Please Answer 1997" with a maximum rating of 9.46%.

Of course, this cable TV series also impressed Kim Yu-hwan because it was a cable TV series that Jung Eun-di participated in and also achieved very good results. Therefore, although Jung Eun-di had not debuted with Apink, Kim Yu-hwan still used his energy in M- to send Jung Eun-di into the cable TV series "Please Answer 1997", continued to play the leading role, and achieved good results.

This also made Kim Yu-fan feel a little relieved. "Please Answer 1997" is indeed an excellent cable TV series. Jung Eun-di also performed well in this TV series and received very good reviews. He proved that his acting skills were not enough for his own reasons, which made apink debut on December 12, 2012, which made Jung Eun-di lose this opportunity.

The subsequent "It's Wu Haiying Again", "Ghosts and Gods" and "Drinking a Man and a Women" both achieved very good results.

This is just Yuehuo drama. Even if Shuimu drama is caught in the embarrassing period when grandma doesn't love his uncle on Wednesday and Thursday, TVN has also produced excellent cable TV series such as "Criminal Psychology" and "Fu Yandong Avengers".

Of course, if you want to talk about ratings of TV series, whether it is wired or wireless, or watching golden and earth dramas, that is, TV series that will be broadcast from Friday to Saturday.

Because during this period of time, everyone has been busy for a week, and finally got off on Friday and the students have a holiday. They can sit in front of the TV and watch TV series with peace of mind. The same is true on Saturdays. Anyway, don’t go to work on weekends, so of course they can stay at home to watch TV series with peace of mind.

Therefore, when the ratings of TV series are the highest, they are always in the Golden Earth drama.

The highest ratings of "Please Answer 1994" are 11.9%, and the highest ratings of "Signal" are 12.544%, which proves the great success of TVN in cable TV series.

In particular, tvn seems to have turned "Please Answer" into a TV series, and it is also a very successful TV series. From the 9.46% highest rating of the original "Please Answer 1997" to the 11.9% rating of "Please Answer 1994", it is enough to prove the success of the TV series "Please Answer".

Then, with front and back, how can we miss the trilogy? Wouldn't it be better to divide the front and back into upper, middle and lower? So, the cable TV series "Please Answer 1988" appeared like this, and the highest level was 18.803%.

In addition to the great success of the TV series "Please Answer", there are also other cable TV series that have achieved great success. The most typical one is the cable TV series "Ghost", with a maximum rating of 18.680%, which makes the cable TV series "Ghost" extremely popular. Kong Yoo also suddenly turned over and began to become a big hit. From an originally not-so-good actor, he instantly became a top-notch, at least a top-tier male actor. This shows how great the benefits a successful work can bring to the actors.

The two cable TV series "Please Answer 1988" and "Ghosts" have both reached a terrifying 18%, and the average ratings are both over 12%. What an amazing achievement, it can even be called horror.

Let’s put it this way, according to the ratings of 6% of cable TV series are equivalent to national TV series of wireless TV series, then the ratings of 3% are equivalent to successful TV series of wireless TV series.

Based on this data, the ratings of successful TV series of wireless TV series must exceed 20%, and national TV series are no longer as good as before. A rating of 50% is impossible and unrealistic, but at least doubled to 40% of the ratings, it is qualified to be called a national TV series.

This also means that the 6% viewership rate of cable TV series is equivalent to the 40% viewership rate of wireless TV series. According to the average ratings of "Please Answer 1988" and "Ghosts" both exceed 12%, and the highest ratings exceed 18%, which means that the ratings of wireless TV series are equivalent to the average ratings of 80%, and the highest ratings can reach 120%!

At least, judging from the ratings of the two cable TV series "Please Answer 1988" and "Ghosts", it will definitely not be as high as the Korean TV TV series with a rating of 65.8%. It is estimated that there will be no worse TV series "First Love" in the future. It is even possible to consider the difference and differences between wireless and wired. Many people think that "Please Answer 1988" and "Ghosts" are stronger than the leader with the highest ratings in the unlimited TV series "First Love".

After all, the wireless TV series "First Love" was filmed in 1996. At that time, there was very little entertainment in Korea. Everyone was more accustomed to staying at home to watch TV series. The ratings of TV series are generally very high.

But now it is different. With the development of the times, young people's nightlife is becoming more and more abundant and entertainment is becoming more and more developed. Compared with the past, more people will no longer be in front of the TV to watch TV series. This also makes the so-called TV series the core of the family gradually become the remote control and the control of housewives or aunts, because young people go out to play, and their husbands and fathers go out to drink and have dinner. The ratings of TV series today are indeed not comparable to those before 2000.

The great success of "Please Answer 1988" and "Ghosts" is indeed terrifying according to the wired and wireless conversion method, which is enough to beat any wireless TV series.

After all, the average rating of 12% is also a good viewership in wireless, which is also a good one. Not to mention that cable directly rejects many people's choices because it charges, so it is even more difficult to have such ratings.

Well, this is indeed a bit exaggerated and nonsense, but it is enough to prove that the viewership rate of cable TV series can exceed 6%, which is basically very amazing and difficult.

Perhaps the ratings are a little worse, but it doesn’t matter. After all, it’s cable TV, and it’s important to be able to watch it for a fee, so the ratings are lower, which is normal. Therefore, a rating of 3% is already considered a very successful, and a rating of 6% is already a classic. If the rating exceeds 10%, it is definitely awesome.

After all, unlike wireless TV series, a TV series with a wireless TV series is very popular and well filmed, and everyone is promoting and discussing it. This will undoubtedly arouse more people's curiosity and choose to watch this TV series, and the ratings of the TV series will naturally rise.

From this point of view, in fact, many TVB TV series with high ratings have real fans, and the remaining half, or more, because everyone is discussing this TV series, and then they come to watch it when they are curious. Anyway, they are idle. The TV series is really good, and even if they don’t like it, they will choose to watch it in order to have this topic with others, so the ratings are very impressive.

In fact, the national TV series that are often on the 50% of Korean TV series are more due to historical reasons. Because of the emergence of national TV series with a rating of more than 50%, basically most of the TV series are concentrated in a period, that is, between 1990 and 1999.

The reason why it is concentrated in this period is very simple. It just so happened that the influence of military dictatorship has passed. North Korea in the north did not often dispatch troops on the border as before, and it was always rushing over. In addition, the economy began to recover, and the hearts of the Korean people gradually relaxed. Under this circumstance, the entertainment industry began to develop rapidly.

At this time, because of the rise of the economy, TVs entered Korean families, but at that time there were relatively few TVs. Just like "Shanghai Bund" and "Huo Yuanjia" in Hong Kong, they were basically the same TV, and all the neighbors and friends gathered together to watch it.

The same was true in South Korea back then. There were few TV sets. Apart from TV series, there was no other entertainment in Korea at that time, so everyone naturally chose to watch TV series together. Therefore, as long as the TV series of that period was well filmed, the ratings would definitely rise.

More importantly, Korean TV series had not yet fully risen at that time. To put it bluntly, only some TV series were broadcast in a year. There was no need to broadcast their own TV series like now. The three major TV stations kept broadcasting their TV series, promoting and hyping, and competing for ratings. Because the conditions at that time were limited, the audience had no choice at all. They watched whatever the TV station broadcast, and if they didn't like it, it was that simple. There would be like this now. I don't like SBS's popular dramas this month, it doesn't matter. I can go to mb and kbs to watch it. Maybe there are those I like.

The conditions at that time were limited, there were few TV sets, and there was no special competition. Therefore, as long as the TV series at that time were well filmed, they were basically a huge result. There was no problem with the ratings exceeding 50%, and there were even several movies that exceeded 60%.

There are 8 ratings in the Korean TV series with a 60% rating, and 16 ratings in the 50% rating. Among them, none of the TV series with a 60% rating was filmed after 2000. The only one "Taizu Wang Jian" was aired in 2001 and was filmed at that time. There are special reasons for the ratings of "Taizu Wang Jian" to exceed 60%. It is better not to say it. Anyway, if there is no special reason, the ratings of "Taizu Wang Jian" may reach 50%, but it is basically impossible to reach 60%.

There is another movie "Xu Jun (Medical Science)" that was aired in 2000, and the ratings reached a terrifying 63.7%, but in fact this is also a special situation. Before the TV "Xu Jun", "Real" broadcast by mb was very classic, creating a 56.5% rating. It was aired in February, and then with the huge success of "Real", it was launched in June, allowing "Xu Jun" to pick up the huge success benefits brought by the TV "Real". Otherwise, if it was broadcast for a period of time, "Xu Jun" would probably be difficult to reach 60% ratings.

There are 16 TV series with a 50% viewership, but only 4 of them were filmed after 2000, and the remaining 12 were filmed before 2000.

In summary, TV series with a viewership of more than 50% and 60% of wireless TV series are basically concentrated between 1990 and 2004, and most of them are concentrated between 1990 and 1999. This is definitely the golden period of Korean TV series.

After 2004, the golden period of TV series basically passed. In 2004, there were excellent TV series such as "Dae Jang Geum", "Paris Lovers", "The Conditions of Love", "The Ladder of Heaven" and "The Story of Bali", after 2005, there may occasionally be a TV series with high ratings, but it is obviously unlikely that there will be several TV series in the same year, like the prime time period of the 2004 TV series, which can be called classics or even national TV series in the same year.

As the times develop, South Korea's nightlife is becoming more and more abundant and the entertainment industry is becoming more and more popular. People nowadays have room for choice, and they will sit at home and wait for TV series like before. Therefore, the overall ratings of TV series have declined. This is the general trend and no one can change it.

Under this trend, cable TV began to rise, especially the rise of cable TV series and cable variety shows, which naturally became a matter of course.

Because whether it is a cable TV series or a cable variety show, you basically don’t care too much about the ratings. Although you also care about the ratings, at least you won’t have the requirement of more than 10% every time like wireless, which is too high.

Because cable charges, many people do not choose to watch cable TV series or variety shows. Therefore, for cable ratings, if it exceeds 1%, it can continue to do it if it exceeds 2%, it is considered successful, if it exceeds 3%, it is a popular work, and if it exceeds 6%, it is a national level.

Although the ratings are low, as people in the circle said, the ratings of wired are definitely several times that of wireless. More importantly, fans of cable TV series and variety shows are definitely true fans, and there is no doubt that there are no doubts.

If you are not a true fan, then these fans will not pay to choose to watch. Since they all pay to choose to watch, it is enough to prove that these fans are real fans and are not the kind of passers-by fans.

This is similar to the official fans of singers. The official fans of singers are only tens of thousands or twenty million. Even if they are top-notch, is there really only one of the only ones in the singers? It is obviously impossible. Not to mention other things in the entire Asia, with the current influence of Korean waves, the top team combination in South Korea, and it is really not an exaggeration to have fans casually millions of fans.

But the real fans, that is, true fans, are undoubtedly the official fans of the artist. After all, they need to pay money to enter. They are definitely much better than the so-called passers-by fans and popular fans. There is also the so-called "one minus five".

The ratings of wired works are far from comparable to those of wireless works, but because of the charge, these viewers are true fans.

tvn cable channel is undoubtedly a trump card combination of m-in-in-market competition. Even though he knows that wireless is impossible, he cannot compare with the three major TV stations, m-in-has already focused his attention on the cable field.

In recent years, m- has been developing vigorously in wired works. It is enough to maintain this share and market, and it is already invincible.

In fact, m- has really done this. Today, the TVN cable channel has become the most famous, most influential and most popular cable channel in South Korea. The popularity of the TVN cable channel alone, and the explosion of some works attracts the audience, when the audience also needs to pay for the money to watch, it is enough to make back the investment in these works, and even make a lot of money.

Indeed, with this, m- is basically invincible. Compared with wireless works that require advertising to make money, the tvn cable channel is already making money when broadcasting any program, and does not delay advertising revenue. Although it is much less than wireless due to ratings, it doesn’t matter, too much is indispensable. After all, limited ratings are the so-called real ratings, which are stable and powerful. Advertisers are also willing to spend money to advertise on cable channels!

Similarly, with the beginning of 2010, M-viously increased its investment and support for limited works. Now a few years have passed, the TVN cable channel has become the most dazzling and successful cable channel in South Korea. The emergence of cable TV series is not short of exciting cable TV series such as "Please Answer" TV series. In terms of variety shows, M-vi has also strengthened its production.

Therefore, variety shows of "Three Times and Three Meals" and "Fantasy" series also began to appear and then occupied a place. Moreover, because the "Fantasy" series was purchased by China, it was definitely a big profit.

"Haha, it seems that the current cable is still very marketable and very interesting." On a TV station, or m--is more like a huge agency, but it has many equipment and studios for TV series, which can independently complete programs and news interviews, and a agency that can record variety shows is more suitable.
Chapter completed!
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