Chapter 2922 Status of the program
Lee Yunyeon only felt that today was a dreamy day, because Lee Yunyeon didn’t expect that South Korea would have a variety show like “Dream Plan”, and she didn’t expect that she could stand out among the many applicants, and could really come from South Korea to the United States, Canada to the filming scene of the crew of "Twilight: The Final Chapter".
What Lee Yunyeon didn't expect was that Kim Yu-fan would agree to her request so easily and readily and could serve as Kim Yu-fan's assistant for one day. This result made Lee Yunyeon so excited that she didn't know what to say for a moment.
After all, even if it is only one day to be able to work or live with Kim Yu-hwan, it is undoubtedly a huge honor for any star, and it is enough to brag about it in the fan group for many years.
"There is no problem with shooting, but some content must be inspected by our crew, which is no room for negotiation. What's more, even I have no choice. Twentieth Century Fox will definitely not allow any content and pictures that may expose "Twilight: Final Chapter" to be transmitted. After all, Twentieth Century Fox invested 100 million US dollars for "Twilight: Final Chapter", which is not a small amount. Twentieth Century Fox must also prevent any possible occurrence."
Kim Yu-fan pulled the PD of the "Dream Plan" program team aside and began to say to the PD: "In some ways, I have no right to keep the content of the movie confidentiality. So you must be mentally prepared. I guess you are likely to face 100 minutes of filming content at that time, and only ten minutes of content can be taken back for broadcasting. The remaining ninety minutes of content will be deleted by 20th Century Fox."
"I know, I know." PD nodded with a smile, "This is normal, understandable. In fact, even if it doesn't take a minute, it doesn't matter. As long as you can go to the scene to shoot, or even outside the crew, that's enough. If possible, it will only take a few dozen seconds, or even a few seconds to participate in the shooting. At least for our program team, this trip is worth it."
For the "Dream Plan" program team, it is a great honor to be able to watch the shooting of "Twilight: The Final Chapter" at close range. After all, this is "Twilight: The Final Chapter", but the "Twilight" movie series is the most successful and popular movie series in the world. If you can shoot at close range, that is a huge honor. What else will there be quarrels and dissatisfaction?
From this point, it is enough to show the deep inferiority of Koreans. They usually look arrogant, but when faced with stronger and stronger existences, they will become particularly inferior, and they are willing to suffer grievances, which is quite honored.
This is also the shooting scene of the last movie series of "Twilight". Because of the great success of the "Twilight" movie series, PDCIA would be so low-key and look very honored. If this were placed in front of other crews that were not very famous at all, it would probably be that PD would have turned over the table and left with the program team. He would not cooperate or serve him anymore. He was a frustrated and he still asked for this and that. Do you really think we are paper-based and easy to bully?
Kim Yu-fan nodded. Since the PD knew it well and was mentally prepared, it was enough. Kim Yu-fan had nothing to say. Now, the reason why I would say hello to PD first is to avoid the fact that most of the content that the program team worked hard to shoot was required, and even forced to be deleted. Then I felt dissatisfied and misunderstandings and conflicts would occur.
Although Kim Yu-fan knew that this misunderstanding and conflict would not happen under normal circumstances, the people in the "Dream Plan" program team are not unreasonable people, and they will definitely understand the 20th Century Fox. But it may be just possible. Who knows whether there is a Republican Korean player among the program team who looks down on anyone or even the United States, and who shouts that they don't cooperate, then it will be troublesome.
Therefore, Kim Yu-fan still habitually greets him in advance. Anyway, it’s just a few words, and it doesn’t take much time or effort to put the words in front, so that the program team can be mentally prepared and avoid misunderstandings at that time. So why not do it?
"By the way, you know how the program "Dream Plan" is currently like. I have been in the United States for a while, and at most I care about and pay attention to the situation of MC companies and MC family members. I am still not very clear about the program "Dream Plan".
Others don’t know, but how could PD not know that Kim Yu-hwan is the real big boss behind the program "Dream Plan". At least PD is very clear, because TVN’s big boss has said that in the program "Dream Plan", Kim Yu-hwan has absolute rights and really decides what. Even TVN’s big boss Kim Seok-hyun has no choice and cannot stop it.
Therefore, PD knew in his heart that Kim Yu-hwan was the real boss of the show, so PD did not dare to neglect Kim Yu-hwan's inquiry at all, and quickly began to talk about the recent situation of "Dream Recovery Plan".
"Recently, our "Dream Plan" has developed very well. Now it has become the best-deserved number one in cable variety shows, and has also become the recognized ace variety show. Although it cannot be compared with those of wireless ace variety shows in terms of viewership, our "Dream Plan" will not be worse than those of wireless ace variety shows. After all, our "Dream Plan" is a cable variety show, so the ratings of our program represent how many loyal fans and viewers we have. Therefore, the influence of our program cannot be underestimated."
Speaking of this, PD said proudly: "Although those wireless ace variety shows have a viewership of more than 20% or more than 30%, what's the use? The real influence is definitely not as good as our show 10%, and even our show 7% can't compare to our show."
Kim Yu-fan nodded and said nothing about it, which is normal.
It is better to have wired and wireless, and it also has the advantages of wired. Take the influence of the program. Even if the ratings of wired are only half, one-third, or even one-fifth of wireless, their influence will definitely not be worse than those of wireless.
After all, as a cable program that can only be watched for a fee, the audience is willing to spend money to watch, which itself represents love and support for the program. This is undoubtedly more loyal and has greater support than those viewers of wireless programs. After all, it is okay to spend money to watch the program.
Therefore, the ratings of cable programs have the so-called 1:5 data. This also means that the ratings of cable TV stations are equivalent to 5% of wireless TV series programs. For example, cable TV series, basically 2% is equivalent to a good start, corresponding to 10% of wireless ratings. 3% is a popular TV series, corresponding to an unlimited 15% of wireless ratings. 5% is a classic TV series, corresponding to 25% of wireless ratings, and 6% is equivalent to a national TV series. On wireless, it is a 30% rating.
Well, how could it be possible to say that the 30% ratings are, or to be qualified to be a national TV series? What a joke? Although it is not in the 1990s, the ratings are constantly declining and the standards in all aspects are also constantly declining, but now if you want to say that the national TV series of TVB should reach at least 40%, you should be qualified to be called a national TV series!
But there is one thing that should not be forgotten, that is, the most important reason why wired is called wired is also the biggest difference between wireless, that is, it is charged.
Because of the charge, this is destined to be a wired market, and the audience is far from comparable to wireless. Therefore, the ability to reach more than 6% of the wired viewership is considered to be a national TV series. This is not an exaggeration. The most important thing is to consider the small number of viewers in the wired viewership.
Even in terms of wired viewing ratings, there is a 1:7 statement, which means that 1% of wired viewing ratings is equivalent to 7% of wireless viewing ratings. The reason for this is that the wired viewing group is really unable to compare with the number of wireless viewing groups.
Therefore, if the cable rating reaches 6%, it is equivalent to the wireless rating of 42%. Then this program is called a national, so there is nothing wrong with it.
More importantly, if you calculate the ratings formula for wireless and wired, if you calculate it at 1:5, the ratings of wireless TV series of 20% will definitely not be as good as the ratings of wired in terms of influence.
The reason is very simple. Because the charge is that the 4% viewership of a cable TV series basically means that so many people pay to watch the show. Since they pay, it definitely means that the audience loves and supports the show. In contrast, although the 20% viewership of a wireless TV series is not low, I dare not say half of it, but it is estimated that one-fifth of the ratings are all watery, and they are all passers-by fans, and they are not really here to support the TV series. Maybe many people just just switched the channel here, but they didn't watch it at all, so they were busy with other things, but they just switched to this channel to watch the TV series, so the ratings of the TV series are also calculated.
In contrast, the viewership rate of cable TV series will not be like this. Damn it is all spent money to watch the show, of course, sitting peacefully at the moment of the show, watching the show from beginning to end, for fear of missing something.
Although wireless ratings are very high, the real influence may not be that high. For example, when playing advertisements, many people in these 20% will not choose to watch them. They either change channels directly or get up to do other things. Half of those who really watch advertisements are good. In contrast, although it is impossible for cable ratings to be squatted in front of the TV to watch, compared to wireless, the ratings of 4% can be at least 70%. People on the seventh floor will still be squatted, even if the audience is playing the most helpless and hateful advertisements.
This is why it is said that the special situation of planning wired wireless ratings. With the same viewership, the influence of wired side is definitely stronger than wireless. That's the reason.
Otherwise, what does cable TV rely on to make a living? It’s not just relying on advertising, and as long as the program quality is good, the ratings are high, the influence is great, and even in terms of advertising costs, it will exceed one or two levels of wireless.
PD continued: "Because the program "Dream Plan" is a program produced and created by President Kim, your reputation for many years is undoubtedly the best publicity for the program. So from the first episode of the program, the ratings of our "Dream Plan" have exceeded 5%. Many people don't know that President Kim, you have produced the program "Dream Plan". From the second episode of the program, the ratings have increased directly to 7%. After several episodes of the program, the program is a program that is meaningful and even lucky for ordinary people to fulfill their dreams. So soon, the ratings of our "Dream Plan" have exceeded 12%.
"After the ratings exceeded 12%, the ratings of the program have slowed down significantly, which also means that the market is almost saturated. But even so, the ratings of our program are still steadily increasing. I am confident that by the end of 2015, our program will break through 15% in terms of ratings."
Kim Yu-fan nodded, and it would be enough for PD to have this confidence. If the ratings of "Dream Achievement Plan" exceed 15%, it would be really amazing. At least it is equivalent to 75% of the wireless ratings. This ratings would be very terrifying, and even terrifying.
This point has to be mentioned. Because it is a fee, the audience who chooses to pay to watch it is really like the show. There are not only passers-by fans, but it is not as good as wireless, and even half of them are passers-by fans. I just simply know such a TV series, or hear people around me talking about this TV series, and I chose to watch it after being curious.
In contrast, if you really like TV series on cable, you will choose to pay for viewing directly. There are no passers-by fans, but I can only say that there are very few. After all, those who have to pay often have a clear goal when choosing cable programs, viewers will choose to watch them, rather than paying to go to the cable channel to look around and be passers-by.
Because of payment, they are basically loyal fans. Since they are loyal fans, they will never leave or give up easily for some reason. The ratings of all cable programs have always been very stable, so in terms of ratings, they are basically stable and stable. Even if there are serious factors outside the program, the ratings will not plummet.
"At present, the average viewership rate of our "Dream Realization Plan" is 10.7%, and the highest rating is 13.2% of the previous episode. I believe that this time, with this episode of the show, President Jin, you will be out of the country, and the halo of the show "Twilight: The Final Chapter", the ratings of this episode will definitely exceed 15%.
Speaking of this, PD was full of confidence and spoke with great enthusiasm.
Indeed, as the total PD and person in charge of "Dream Realization Plan", being able to direct a cable variety show with an average viewership rate of more than 10% is definitely a huge success and a huge honor.
It is no exaggeration to say that with the great success of "Dream Realization Plan", PD has long become a sensational figure in the Korean variety show industry, or it is not comparable to PDs such as Kim Tae-ho and Cho Hyo-jin. However, PD is only in terms of qualifications, and it doesn't matter. It just takes time to endure it slowly. The most critical capital, that is, results, has now been available.
Thinking of this, PD looked at Kim Yu-fan with gratitude, because PD knew very well that it was because of Kim Yu-fan that the variety show "Dream Plan" was created, and that he could become the total PD of the show. With the great success of the show, his status and voices, his status and attention within TVN, as well as his personal fame and fortune have been qualitatively improved.
All of this is because of the variety show "Dream Plan", and the program "Dream Plan" is produced by Kim Yu-fan, which also means that everything PD has now is because of Kim Yu-fan and because of Kim Yu-fan.
Therefore, PD is particularly respectful and even grateful to Kim Yu-fan!
"Oh, I didn't expect the show's ratings to be so good?" Kim Yu-fan was stunned for a moment, and then saw the PD nodding with certainty, Kim Yu-fan smiled: "Actually, when I started to produce this program, I was very confident in "Dream Plan". After all, the content of this program is still very interesting, and there are no limitations. Each episode is a brand new story. A brand new person will not make the audience feel bored, and the ratings will definitely not be low. But what I didn't expect was that the average ratings of the show now have exceeded 10%, which really surprised me and surprised me."
"This is all your credit for President Kim!" Without any hesitation, PD flattered Kim Yu-fan's flattery: "If President Kim hadn't, there wouldn't be this program now in the long run. Similarly, President Kim's reputation is the best publicity for the program, which makes countless people look forward to it and makes the ratings of the program high. The most important thing is that the content of the program you produced by President Kim is very good, very fresh, and very rational. If you go all out to satisfy the wishes and dreams of applicants, I believe that no one will refuse, nor will anyone dislike it."
"Haha!" Kim Yu-fan smiled, not caring about PD's favor. After learning about the current situation of the show, Kim Yu-fan simply greeted PD, then walked to Lee Yoon-yeon and began to briefly tell Lee Yoon-yeon about what his assistant needs to pay attention to, and what he needs to pay attention to when shooting.
Since the program team has come to him and is also his own fans, Kim Yu-hwan will certainly not be perfunctory. She will definitely give Lee Yoon-yeon a good explanation and let Lee Yoon-yeon save more shots as much as possible.
Chapter completed!