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Chapter 215 Learning Costco

This is the first time the word Internet has appeared, and there is no scene of "scattered" in the current scene. Lei Jun and Huang Huainan are still very unfamiliar with this word, and although it is easy to understand from the composition of the word. The Internet plus the traditional industry, Zhou Shi's meaning is definitely not a simple addition of the two.

"Use Internet platforms, including future mobile Internet and other communication platforms, let the Internet deeply integrate with traditional industries, give full play to the optimization and integration role of the Internet in social resource allocation, deeply integrate the innovative achievements of the Internet into the economy and various areas of society, and create a new development ecology.

His main characteristics are: cross-border integration, innovation-driven, reshaping structure, open ecology, connecting and using mobile Internet, cloud computing, big data, Internet of Things, etc. to combine with modern manufacturing industries, and promoting the healthy exhibition of e-commerce, industrial Internet of Things, etc.

For example, Internet wholesale retail = Amazon, Alibaba and Taobao; Internet communication and social = facebook, friend network, qq; Internet TV = youtube....

We can not only summarize, but also promote it with these experiences, such as the current ppg clothing and the Vanke invested by Mr. Lei, which connects these traditions through the Internet, creates new vitality for them and creates new brands." Zhou Shi can only do this now. Many conditions are not yet mature, and it is useless now.

Huang Huainan and Lei Jun still looked confused. Pure theoretical things are indeed not easy to understand, so Zhou Shi had to deepen their impression with more practical information.

"The Internet is a means, and the digital economy is the result. But these are all staged. Now we can mainly engage in service retail, such as Internet medical care. According to the trend of smartphones, after we cooperate with hospitals to adopt the Internet solution, patients can handle it in one-stop on mobile phones from registration, seeing a doctor, taking medicine, paying to returning a consultation, which can save a lot of time. In the future, we can expand to more fields, such as automobiles. We can set up an Internet cloud platform to connect all cars to the Internet. Through various sensors, once a car breaks down or car accidents, our platform can analyze and diagnose in real time, and contact the car after-sales service, traffic police, hospitals, insurance companies, etc. as soon as possible."

"..." Zhou Shiwan was speechless for a long time.

"Is mine so unbearable? This is a bad idea?" Zhou Shi

"This idea is good, but it takes a lot of time and money to implement it. I used to have a lot of ideas in Kingsoft, but they were all defeated by reality." Lei Jun

Being creative is a good thing, but there are still many difficulties in whether creative ideas can become reality. Therefore, those reborn people who cherish their own treasures have many thoughts in vain. Before he does not have enough capital, even if he tells the whole world what he knows, it is difficult to have a big impact on reality. This may be a matter of right to speak. If ** is over, it is generally only known to those around him or those around him. Even if there are big men who occasionally know it, it will be useful to believe it. If someone and Lei Jun now have a market value of Apple may exceed 1 trillion US dollars. He will only make the lack of that idiot. If the person who said that was Zhou Shi, he would consider it carefully or invest in a part. Different people will definitely have different effects on the same occasion.

Zhou Shi is also glad that his reputation is pretty good, but there are a lot of things recently. Will excessive prospects for the future damage your image?

"Simon, your idea is very good, but it's hard for us to do it." Huang Huainan

"In fact, it is not as difficult as you think. We can start from a simple place. The biggest advantage of Time.com and Friends.com is traffic. We can fully cooperate with some traditional industries that are in crisis, and use the Internet to help them build brands, open up markets, and reshape new life." Zhou Shi

"I still don't understand." Huang Huainan

"Do you know costco?" Zhou Shi asked

"I know, this is a city brand in the United States." Huang Huainan

"Is there any difference between Costco and Walmart?" Zhou Shi

"Costco's products are very cheap, the turnover rate is very high, the employee turnover rate is very low, and the scope is very wide. It is also the second largest automobile dealer in the United States." Huang

"Such awesome company?" Lei Jun obviously didn't know about costco.

"I think Costco is a market on the surface, but in fact it may be an intermediary that we cannot refuse. All markets and convenience stores, including Walmart and Carrefour, are pursuing the growing gross profit margin, but only Costco is thinking about how to make less money? This year's gross profit is 10%, can it be 9.5% next year, and can it be further reduced to 9% the year afterwards? For Costco, under the conditions of being able to balance operating expenses, the lower the gross profit margin, the better. Costco basically does not make money by selling things. Its source of profit is almost entirely due to membership fees.

Membership is divided into two levels, with member renewal rates reaching 91%, while those who are upgraded to senior members reaching 38%. Costco has two hard and rigid regulations: First, the gross interest rate of all products is only 14%. Once it is higher than this number, it needs to be reported to CEO and approved by the board of directors; Second, facing external suppliers, once the price is lower than Costco in other places, its products will never appear on Costco's shelves again. Its average gross interest rate is only 7%, while the gross interest rate of the general market will be 15?" Zhou Shi was plain.

"This is impossible! Why haven't I heard of such a powerful company?" Lei Jun

"Ahem! These should be true. I have studied them before, but they are not as detailed as Simon observed. Charlie Munger also highly praised this company!" Huang Huainan was a little embarrassed.

"My purpose is to think that we can learn from Costco comprehensively, make changes to adapt to the Internet, and create our online Costco." Zhou Shi

"What does this have to do with the Internet?" Lei Jun

"Is it okay? Add costco on the Internet!" Zhou Shi

"This is OK?" Lei Jun felt that his views were about to be subverted.

"You may not understand Costco, I want to learn Costco comprehensively. Its advantages include: strictly selecting products to ensure quality, and he mainly chooses to cooperate with mid-to-high-end brands. Once there is a problem with the product, Costco will not cooperate with it for at least three years. There are also self-operated brands, self-control to ensure quality. Low Sku (stock unit), Costco's active Sku is only 3, about one-tenth of Wal-Mart. Only products with potential "popular products" are allowed to be put on the shelves, reducing the cost of user selection and improving user experience.

There are many other advantages, such as a strong management system, low inventory turnover, etc. They have built a strong moat in the United States." Zhou Shi

"But it seems that it doesn't have much to do with the Internet?" Huang Huainan

"Don't matter if he has anything to do, build a costco for me!" Zhou Shi roared angrily
Chapter completed!
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