596 Propaganda is useless
Volume 1 of the post-80s Rebirth Legend Volume 494: Promotion is "useless"? Under the leadership of Brad Stevens, the NBA Golden State Warriors did not have a good result and maintained a winning rate of nearly 50%, which should not be due to the playoffs. In addition to Liverpool and Golden State Warriors, Zhou Shi's Fengyun Sports actually holds Dortmund's stock worth 30 to 40 million euros. He is the major shareholder of Dortmund, with 35% of the shares. Some of these shares are purchased from the stock market, most of which are through targeted financing, and the actual cost is less than 40 million euros. Now it is not a loss or a profit. What is important is that Dortmund's coach is still Klopp, and the management is still the same management. Fengyun Sports is more about observing and learning from close range to see if Dortmund can move from bankruptcy to glory again.
Fengyun Sports not only has the assets of the team, but also the technological content. It mainly develops itself or integrates various technologies from existing products in the market to provide services to football and basketball clubs, including hardware and software. Of course, experts in sports training, health care and other aspects are indispensable. Zhou Shi's wish is not a simple sports company, but progresses in the direction of technology. Of course, these will not be achieved overnight. He has the patience and strength to support the company's development. Sun Tzu's Art of War said that it is better than Yi Sheng. If Liverpool and Golden State Warriors want to gain an advantage, they have to let everyone compete in the field that Zhou Shi is good at. Compared with most teams, high-tech Internet is the most familiar to Zhou Shi. As for how to face more powerful challengers after establishing an advantage, that is the future. Whether it is commercial competition or sports competition, the most important thing is to create an environment that is beneficial to oneself.
Now, on the basis of a high probability of success, there must be things that can achieve each other. For example, Huiyuan and Fengyun Sports jointly acquired Baiqu Beverage and then jointly promoted it to the market. A new brand may be able to rise. Unfortunately, NBA was monopolized by Gatorade, which is a bit troublesome. Fortunately, the two teams and players did not endorse functional beverages, and many other extreme sports can also be selected. Baiqu’s promotion is guaranteed, and it is also developing pure natural, carbon dioxide, caffeine, gluten-free, preservative-free, and low-calorie functional beverages, which are the beverages produced by the beverage company invested in Kobe in his previous life. After all, with the development of the times, a healthy lifestyle is becoming more and more popular, and healthier beverages will have a larger market. Because they are not listed companies, and these information has not been published, it seems a bit silent.
Guokr mobile phones are different. After the Super Bowl advertisement, Guokr further promoted its brand culture, "useless!", and it can finally be compared with iPhone in the market. Although it still does not exceed iPhone sales in the United States, at least most people know about this brand.
In the Super Bowl and the advertisement after, the fruit shell used in the form of ink and water landscape animation to transform the fable of Zhuangzi: Once upon a time, a carpenter named Shi arrived at Quyuan in Qi and saw an oak tree that was regarded as a shrine. The crown was so large that it could cover thousands of cows. The trunk was ten feet thick. The treetops were on the top of the mountain and were only 80 feet above the ground. It could be used to build more than ten ships. The crowd of people who came to watch it was like a market, but the carpenter was disdainful of this and walked alone. The apprentice chased and asked:
"Since I followed the teacher, I have never seen such a magnificent tree, but the master disdained to take a look. Why is this?" The carpenter replied, "Forget it, nothing to say! This is a useless loose tree. It will sink when it is used to build a ship, it will decay quickly when it is used to make a coffin, it will destroy it quickly when it is used to make a utensil, it will crack when it is used to make a door, and it will be eaten by insects when it is used to make a beam and pillar. This is a tree with no material. It is precisely because it is useless that it can live so long."
Then boast about the design and production of fruit shells from all aspects. For example, the actual service life of a mobile phone is only one or two years. Why does fruit shell make its design use time many times more than this number? Most people choose to use leather case and protective film, so that they cannot see the beauty of fruit shells themselves. Why does fruit shells still make so many efforts in the direction of thin, fashionable and beautiful? Why is Google's Android system sufficient, and also uses the Android system of time?
Later, there were more advertisements to expand the brand image in TV and online video advertisements, including some public service advertisements, such as how many people died of overwork in the United States and how many people sacrificed too much to make themselves more "useful". Then they advocated that everyone should not be enslaved by the things they created and used, and become slaves to machines, capital, money, goods, systems, and even others. Important content of humanistic values such as ideals, beliefs, emotions, and dignity seems to disappear, making people as numb as robots.
Subsequently, large-scale discussions were launched on Internet channels such as Facebook, friends, and Twitter, not only discussions on "useless use", but also discussions between people and society, etc.
High-intensity advertising and convenient shopping channels have allowed Guoke's sales to continue to rise. The company's valuation has also hit a high level with this popularity. Guoke is not a manufacturing company, but a high-tech brand like Apple. The purpose of this financing is to establish Guoke Home brand flagship store around the world, and to invest in Android system and Spreadtrum Technology. The purpose is very clear. One is for sales and after-sales service, and the other is for the core components of the mobile phone. Spreadtrum will even establish a laboratories for both parties to develop special mobile phone chips for Guoke. In addition, it is the investment in the research and development of new products. Guoke uses 10% of sales to invest in R&D, which is an investment in the future.
Guoke’s advertisement not only aroused a lot of discussion in the United States, but also had a lot of praise and video clicks in China. Zhou Shi’s admiration for Zhuangzi also caused a lot of curiosity. After all, he is the richest man in China, and there are countless people who want to study Zhou Shi’s secrets for success.
With media reports, everyone has a basic understanding of Zhou Shi's industry. He is the founder of the Time Department, a shareholder of Baidu, Amazon, and Jingqi Entertainment, and is now the chairman and CEO of Yelp. The close relationship between Guoke and Time is not a secret.
The establishment of a company's brand image is said to be without Zhou Shi's thoughts, and others will not believe it. In addition, his idea of governing inaction is obvious. Many domestic experts and scholars believe that Zhou Shi appreciates Taoist thoughts. It seems that he found the key to Zhou Shi's door to wealth and began a crazy interpretation. He wanted to talk about "The Legend of the Rebirth of the Post-80s" with more like-minded people, and follow "Popular Online Articles or rdww444" on WeChat to talk about favorite books with more book friends.
Chapter completed!