265 Mobile Marketing Strategy in Africa(1/2)
Fu Song still remembers the scene when he first saw the Toad King Kong advertisement.
In front of the TV.
Rows of conscience-free cannons formed a super-large conscience-free cannon formation. Next to each conscience-free cannon, a soldier wearing an Eighth Route Army uniform stood.
The soldiers looked at the foot of the mountain ahead, with murderous aura in their pupils, because there was a Japanese army stationed there.
The Japanese troops were in an orderly manner, and there were various whistle-seeing observations around with a vigilant look on their faces.
Suddenly, a Japanese soldier looked at this side and then realized that something was wrong.
He hurried to the command center to report the situation, and said something anxiously.
The next moment, a Japanese officer rushed out of the command center.
He picked up the telescope and looked at the Eighth Route Army artillery phalanx, and then his expression instantly turned into horror, and he was about to scream.
But it's too late.
Because the commander of the Eighth Route Army artillery phalanx had raised his fists and yelled: "Fire the cannon!"
All the soldiers lit the leads, hugged their heads and squatted down.
Just hear a whizzy swishy swishy-
The explosive pack in the conscience-free cannon was pushed out by burning gunpowder and finally exploded in the center of the Japanese army camp.
Boom boom boom boom-
For a moment, flesh and blood were flying everywhere and gunpowder filled with smoke.
At this extremely nervous moment, suddenly, the screen on the TV switched.
A man shouted in a hurry and sonorous tone similar to that in a Jiangnan leather factory advertisement:
"We use missile lasers to fight, and mobile phones toad King Kong!
Toad King Kong mobile phone has five major characteristics!
First, the sound quality is good!
As long as you turn on the speakers, you can hear deafening sounds, which can be clearly heard within 30 meters!
Second, the signal is strong!
No matter where you are, in the mountains, jungles, deserts, or underwater, you can receive a call signal or full range!
Third, many functions!
Toad King Kong can not only make phone calls, send text messages, but also send emails and chat with QQ!
In the cinema, on the roadside, while others are waiting in loneliness, you can take out your phone and chat with your girlfriend on the smooth Internet!
At that time, the only thing that greets you is envy! Envy! Envy!
Fourth, the battery is large!
Toad King Kong is equipped with four large 5,000 mAh batteries, with an astonishing 20,000 mAh battery!
Get one electricity and play for a month!
You read that right, it’s really a month of fun! One month!
Fifth, the price is low!
The original price of Toad King Kong is 5888, now only 888!
888, Buy the Toad King Kong home!
The merchants are vomiting blood because they are in trouble. What are they hesitating about? Take action quickly!
This mobile phone advertisement lasts 5 minutes. Every time Fu Song watches, he will be so harsh that the outside is burnt on the outside and tender on the inside.
He really wanted to tell Niu Daxiang that your advertising idea...to be honest, it is much more awesome than Naobaijin.
Pulling his thoughts back from his imagination, Fu Song looked at Niu Daxiang: "Boss Niu, what's the matter with me?"
Hearing Fu Song's words, Niu Daxiang's face suddenly burst into tears: "Boss Fu, you can't just take care of Tang Bing and Zhang Jiuyue, we have to care about it too!
After all, no matter what, everyone is your customer and you can’t favor one or the other.”
Fu Song asked with a smile: "How do you want me to take care of you?"
Niu Daxiang: "I heard that the marketing methods of Xiaomai mobile phones and Vio mobile phones were all designed by you for them?
That's right, I am indeed not as wealthy as Tang Bing and Zhang Jiuyue, but my heart has always been with Boss Fu.
So please give me some advice too.”
"I'll give you an idea?"
Fu Song frowned, "Is your phone not selling well?"
Niu Daxiang was almost crying: "It's not just bad, it's simply terrible.
Everyone is not a fool. Although I am good at advertising, no matter how good the advertising is, in the eyes of those who are a little knowledgeable, it is just an ordinary mobile phone. There is no way to compare with Xiaomai and Vio."
Fu Song said: "I have also learned about the preparation of your Toad King Kong. The ingredients are indeed not as exquisite as wheat or vio.
But if you sell it cheaper, I remember that although you shouted 888, you sold it at 588 in the end.
This is also very good!
After all, even if 588 takes action, you will still have nearly one-third of the profit.
People should not be too ambitious, be careful not to chew too much."
Niu Daxiang's face was full of grievances: "I am not too ambitious, nor am I greedy for too much to chew. It's really no one to buy my phone!
Don't believe it?
This is my sales data in recent times, look at it!"
After saying that, he took out a stack of reports and handed them to Fu Song.
Fu Song took it with doubts and then turned it out page by page.
Finally, he felt helpless: "The sales seem to be really bad."
Niu Daxiang was depressed again: "If it's just not good, it's fine, the key is that I'm almost losing my pants.
I invested 500,000 yuan before, but I only sold 100,000 yuan in total, and the advertising fee has not been calculated.
Why!"
Fu Song didn't speak.
In fact, Niu Daxiang is right. No matter what, his identity is the same as that of Tang Bing and Zhang Jiuyue.
All three of them are their own customers, so it would be fine if Niu Daxiang didn't come to find him.
Now that he is so persistent, he can't argue if he doesn't help at all.
However, the competition in the mobile phone market is cruel and fierce, and Niu Daxiang's mobile phones are not very selling points, so it is not very difficult to save them.
After thinking for a while, Fu Song was still clueless.
He asked: "Did you bring the specific parameters of Toad King Kong? Let me take a look."
Niu Daxiang: "Yes, yes, wait."
After saying that, he handed over two more pages of paper.
Fu Song took it and it was full of professional vocabulary.
But it seems that there is nothing to watch, probably the same as the advertisement for Toad King Kong.
But Fu Song still held the greatest patience to observe one by one. Suddenly, he saw the fourth item, which is the so-called large battery.
This may be the only remarkable part of Toad King Kong’s mobile phone. Should I do something about it from this aspect?
He asked Niu Daxiang: "Are you only willing to develop in China? Can you go abroad?"
"Going abroad?" Niu Daxiang was stunned, obviously not expecting Fu Song to say so.
He thought for a moment, and finally gritted his teeth: "As long as the toad King Kong can be sold, don't talk about going abroad, even if I let me run to the moon, I will have no choice."
Fu Song smiled and said, "Since you are willing to go, I really have a way."
"Really? What's the solution?"
Fu Song: "Go to Africa!"
"Africa?" Niu Daxiang was stunned.
Fu Song nodded: "Yes! To put it bluntly, your Toad King Kong has no selling point and cannot survive in China.
Even if you can barely survive now, you will definitely be eliminated in the future.
If you want to change, you can only find another way.
For example, your 20,000 mAh battery, I know that you do this just because your mobile phone battery accessories are the cheapest.
Many people do feel distressed because their phones are low in battery life and then choose your phone.
To be continued...