Chapter 158: A blow

"Every color TV in Qiuhai contains 35 national-level technical patents independently developed, including appearance design, integrated circuits, and LCD imaging..."

"These are all the results of Qiuhai's hard research by technicians, and some of them are even at the world's leading level."

"In order to allow consumers to have a better user experience, Qiuhai invests billions of huge expenses every year in research and development."

"It is precisely because of such a huge investment that Qiuhai Electric has excellent quality and excellent performance, which is the pride of every Qiuhai person."

"The color TV market is currently cutting prices, and many consumers have asked Qiu Hai to lower prices together."

"Looking at the dense patents on it, you will know that Qiuhai Color TV is worth this price."

“Sales are a loss.

Losing means Qiuhai is not profitable."

"Without profit, there will naturally be no funds to continue research and development."

"Losing advanced technology, Qiu Hai is destined to be eliminated by the market."

"In this case, Qiu Hai would rather leave the curtain in glory than exit the market amid the scolding of consumers."

"All the staff of Qiuhai deeply believe in one thing, that is, only products with excellent quality can conquer the market, go out of the country, and go to the world."

"Produced by Qiuhai, it must be a fine product!"

This is the last sentence of the documentary, which is resounding.

Everyone stared blankly at the TV that was already playing advertisements, a little stunned.

They really don’t know that Qiuhai Color TV has such a story in it.

Especially when they heard the documentary that the number of patents in each color TV in Qiuhai reached more than 30, they were amazed.

There are so many technology patents on a small color TV.

Just for this point, the price of Qiuhai Color TV is indeed not an exaggeration.

People sell 2,300,000, because the quality of their products is not good.

Qiuhai dares to buy so expensively, but other people's products are really amazing.

After watching this documentary, many people couldn't help but have such thoughts.

And this is exactly what Chen Jianghai needs most.

As the saying goes, experts read the tricks, and laymen watch the fun.

After watching this documentary by Qiu Hai, there were more than 30 technical patents, and laymen were excited to watch it.

But that's all.

As for the real experts, they were surprised to find that Qiuhai Color TV has surpassed them in terms of technology.

All domestic color TV companies can compete with Qiuhai in terms of technology, but there is not a single one.

During the period of the price war, Qiu Hai has left many colleagues far behind.

Just for this point, it is no exaggeration to say that Qiuhai Color TV is the number one color TV company in China.

At this time, most color TV companies in China already understood one thing.

Qiuhai has never lowered the price, that's why they are so awesome.

Ning Ruifeng looked at the documentary on TV and his face looked a little ugly.

Qiu Hai had not moved before, and Ning Ruifeng thought they were going to give up.

Unexpectedly, at this time, Qiu Hai suddenly came with such a documentary.

This tangible documentary completely disrupted Ning Ruifeng's pace.

Now, national brands have occupied more than 90% of the market share in the entire domestic color TV market.

Following this trend, as long as the price war continues to be maintained, it is only a matter of time before foreign-invested enterprises withdraw from the Chinese market.

After foreign-invested enterprises withdrew, China only had national brands left.

Then, how do they compete at this time?

Ning Ruifeng has only one way, that is, continue to reduce prices.

As long as Changhong lowers the price ruthlessly enough, it will defeat all its peers.

By that time, Changhong, who had no rivals, would be the largest color TV company in China.

I believe many people will know what this means to be a dominant market.

However, Qiu Hai's documentary completely wiped out Ning Ruifeng's wishful thinking.

The intention of Qiu Hai's documentary is very simple, which is to convey a message to many consumers.

As the saying goes, you get what you pay for.

If you want to buy good goods, you have to spend more money.

An important point in this documentary is particularly highlighted, that is, Qiu Hai’s investment in research and development every year.

In addition, the comparison between Qiuhai Color TV and other color TVs before makes consumers feel the difference more intuitively.

As long as such an idea comes into play, it will be a heavy blow to other brands.

The price is very cheap, but the technology is too behind others, so the effect is naturally huge.

Such products are unacceptable to many consumers.

It’s like buying vegetables. One family’s meat costs ten yuan per pound, and the other family’s meat costs only five yuan per pound.

The meat that costs five yuan is very cheap, the meat is no longer fresh and even has a bit of a odor.

If the consumer knows this information at this time, he will never buy stinky meat that costs five yuan.

On the contrary, consumers would rather spend more money to buy good meat that costs ten yuan.

This is the same as the current situation.

Consumers find that Zhuhai’s color TV technology is so strong, its functions are so good, and its quality is so hard, and they will definitely choose Qiuhai again.

As for those color TVs with reduced prices, the quality cannot be compared with Qiu Hai at all.

In this case, consumers would rather spend more money than buy a good color TV so as not to be useless in the future.

Thinking of this, Ning Ruifeng couldn't help but slap the table hard.

Unexpectedly, when he was most energetic, Qiu Hai would give him a blow.

This trick made Ning Ruifeng stunned.

Originally, Ning Ruifeng wanted to continue to lower prices to seize the market, but now it seems that this move will soon be useless.

As long as the sales of Qiuhai Color TV rise, it will be a very dangerous signal.

For Changhong, price reduction has become a useless means, and R&D work has lagged behind. This is the beginning of a disaster.

Faced with this dilemma, Ning Ruifeng had no idea and could only sit in his seat dejectedly, looking at the ceiling with a dull look at it.

Ning Ruifeng felt at this time that it was time to decide the future of Changhong.

Should we continue to reduce prices, or should we learn from Chen Jianghai to invest money in research and development?

Both choices are very difficult for Ning Ruifeng.

Price reduction will have risks, while R&D will be full of unknowns.

Qiu Hai has already pulled them apart too much in terms of technology.

If Ning Ruifeng and the others want to catch up, it will take too much time.

More importantly, when Ning Ruifeng and the others were chasing, Qiuhai was also developing.

If you cannot overtake on a curve, it means you are eliminated.
Chapter completed!