Chapter 199: Can't advance or retreat

On July 18th, the color TV market ushered in a major news.

Panasonic of the island country has developed a new color TV: CRT rear projection.

Rear projection color TVs actually appeared a long time ago, Panasonic has improved its original technology this time.

The refresh rate of rear-projection color TVs is 50 Hz and 100 Hz, which is not compared with color TV energy on the market now.

For this new product, Panasonic also held a large-scale press conference.

The purpose of the press conference is very simple, which is to showcase this new product to the majority of Chinese consumers.

Before this, the island country had a very arrogant attitude towards the color TV market in China.

The products in the Huaxia color TV market are basically made by the previous generation of technology from the island country.

As for the latest technology color TVs, Panasonic rarely sells them in China.

Because in their opinion, the current market in China is far from such consumption power.

Changhong's price cut can be said to have caused Panasonic a heavy blow.

There are at least hundreds of thousands of color TVs that Panasonic piled up in the warehouse.

The arrogant island-state enterprises finally tasted the bitter fruit they planted.

The price reduction war of more than three consecutive months has made island countries unable to support it and wants to completely give up the Chinese market.

The appearance of Qiuhai gave them a glimmer of hope.

The rapid increase in sales of Qiuhai Color TVs has allowed them to know how to deal with the current situation.

Technology must come up with brand new core technologies.

As long as the color TV products of the island country can surpass all companies in China on the technical level, they will inevitably gain consumer recognition and return to the peak.

As for technology, these island companies have always had absolute confidence when facing developing countries like China.

So at the press conference that day, the head of Panasonic's China shouted another slogan:

Even if you spend 3 billion US dollars, you will still grab the Huaxia color TV market!

After a passionate speech, Panasonic's press conference officially began.

Soon, Panasonic staff moved a transparent rear projection.

Seeing this scene, everyone subconsciously thought of Qiu Hai’s documentary.

Isn’t this the idea of ​​Naruto Fruit copying Qiuhai?

Qiu Hai's documentary can be said to be vivid in memory.

Especially the transparent color TV, it can be said to be very amazing when it appears.

Now Panasonic has put this trick at his press conference, and it is not a psychological burden to use it.

The audience below was booing, and they all despised Panasonic's plagiarism.

But people from Panasonic don't care at all.

Can the press conference be called plagiarism?

In their opinion, it is just a reference.

Soon, this brand new rear-projection color TV slowly unveiled its mystery under the introduction of the person in charge of Panasonic.

Overall, Panasonic's press conference was very successful.

The birth of this new product, rear projection color TV, has given Chinese consumers another choice.

The most important thing is that in terms of size, the rear projection color TV can be said to be overwhelming all the existences on the market.

Just for this point, as long as it does not have quality problems, sales will definitely not be bad.

When buying things in China, most of the time, we have to pay attention to cost-effectiveness.

But sometimes, face is more important than cost-effectiveness.

Just imagine, when relatives and friends go home and see such a big color TV, can they have less envious eyes?

After learning about such a product, all domestic consumers with some economic strength were moved.

With the rise of China's economy today, people's incomes continue to increase, their living standards are also increasing, and their consumption capacity is becoming stronger and stronger.

In the eyes of Panasonic's senior executives, this product is better than other color TVs in many ways.

Especially in terms of size, it can be said that there is no one on the market that can be used.

In this case, once this product is launched, there will definitely be no fewer people buying it.

At the same time, rear-projection advertisements have also begun to be widely posted on TV stations.

This time Panasonic prepared very well and used a large amount of advertising costs.

The overwhelming advertisements come over, which makes it feel like Qiuhai’s new products are on the market.

I have to say that Panasonic really learned Qiu Hai's publicity method to the fullest.

It can be seen from the launch of each of Qiuhai's products that advertising is very necessary.

Panasonic understood this and directly released new products in Qiuhai's way.

If you can't beat your opponent, then join the opponent. This is the easiest and smartest choice.

After seeing the news, Ning Ruifeng's face became very ugly.

Qiuhai's previous promotional videos had a certain impact on Changhong's sales.

At first, Ning Ruifeng felt that this influence was still within his acceptance range.

I believe it will be faded after a while.

But soon, Ning Ruifeng discovered that he was completely wrong, and that he was very wrong.

Qiuhai Color TV's momentum is really too strong.

According to the current trend, it would not be difficult for Qiuhai Color TV to sell more than Changhong.

Now, Panasonic, which had originally withdrawn, has been killed again.

This time Panasonic came with a new product, and its intention was very obvious.

At this time, Changhong could be said to be attacked from both sides and surrounded by enemies.

I believe that after the launch of Panasonic's rear projector, it will have a huge impact on Changhong's sales.

The emergence of two powerful enemies put Changhong directly into an extremely dangerous situation.

Ning Ruifeng has always been proud of the price reduction method, but now it has no effect at all.

The first factor for consumers to purchase is that the price is not wrong.

If the gap between the two products is too huge, then the price is not the first factor they consider.

At this time, Changhong seemed to be trapped in a quagmire, unable to advance or retreat, and it was really a dilemma between both ends.

In this case, Ning Ruifeng knew that he had to make a choice.

Ning Ruifeng was still hesitating when Qiuhai Color TV counterattacked before.

Now, Ning Ruifeng has no time left.

If you want to lead Changhong out of this quagmire, you must do something as soon as possible.

At this time, Chen Jianghai didn't know about this, and he was listening to Qiu Shuyi's report in the office.

It has been more than a month since the washing machine was launched.

The sales of washing machines last month have now been counted.

As soon as the data came out, Qiu Shuyi went to Yue Hongsheng to report.

It happened that Chen Jianghai was there, and Yue Hongsheng took Qiu Shuyi and came directly to Chen Jianghai's office.

In a month, the sales of washing machines were more than 30,000 units.

This number is not worth mentioning at all for the old and old Tianbird in the industry today.

Xiaotianniao's sales in one month now range from about 100,000 units.

The sales volume of Qiuhai washing machines is simply not favored by others.
Chapter completed!