Chapter 1185: Brand maintenance is very important

"Brother-in-law, I haven't contacted you for a long time. How are you doing recently?"

Chen Jianghai spoke first after answering the phone.

Hearing Chen Jianghai say this, Shang Yuanming hurriedly said, "Jiang Hai, you are a very busy person. How dare I disturb you casually?"

Chen Jianghai smiled and said, "Brother-in-law, you are so dissatisfied. You can call me if you have any questions or not. We are a family."

Shang Yuanming was very happy when he heard Chen Jianghai say this.

"Jiang Hai, Wanqing and I will be visiting you in two days. Isn't that convenient?"

Shang Yuanming followed.

Chen Jianghai said very readily: "Brother-in-law, what are you saying?

I just said, we are a family, and if you come, we will be happy."

When Shang Yuanming heard Chen Jianghai say this, he laughed happily.

With Qiu Hai's continuous development and Chen Jianghai's various investments have received huge returns, the status and value of his brother-in-law are no longer something they can imagine.

From the conversation just now, we can see that Chen Jianghai's attitude towards them was exactly the same as before.

This made Shang Yuanming very happy.

When making this call, Shang Yuanming was a little nervous.

Will Chen Jianghai’s current status be alienated from him or even give him some expression?

Now it seems that he is thinking too much.

"Jiang Hai, I'll feel relieved if you say this."

Shang Yuanming said with a smile.

Chen Jianghai then asked, "Brother-in-law, is there anything wrong with you here this time?"

Shang Yuanming quickly told Chen Jianghai that there were two main purposes for their visit to Pingshan this time.

The first is to see Chen Jianghai and Lin Wanqiu, and go back to Linghai to visit his parents.

As for the second thing, Haidilao is preparing to open a branch in Pingshan.

Chen Jianghai was a little surprised when he heard this news.

"Brother-in-law, is Haidilao's expansion so fast now?"

Last year, Haidilao only opened a branch near Hangzhou.

In less than a year, the branch has been opened to Pingshan.

Shang Yuanming was even happier when he heard Chen Jianghai say this.

He only heard him say with a smile: "Jianghai, Haidilao can expand so quickly, I have to thank you!"

There is naturally a reason for Shang Yuanming to say this.

At the beginning, if Chen Jianghai hadn't suggested that he adopt the form of a franchise store, Haidilao's development speed would have been so fast.

When he first heard Chen Jianghai's suggestion, Shang Yuanming felt a little nervous.

Haidilao was not very large at that time, and it was quite famous in Hangzhou.

Who will recognize him after leaving Hangzhou City?

If this is the form of a franchise store and expands to other provinces and cities, will the business be as good as it is now?

Shang Yuanming really has no confidence, so he is naturally full of doubts about it.

Especially when the first franchise store opened, Shang Yuanming, who was worried about an accident, went to supervise it himself.

Fortunately, no accident happened and the opening was very successful.

The subsequent developments told Shang Yuanming that all his worries were redundant.

With the rise of China's economy and the continuous improvement of people's living standards, more and more people have higher requirements for quality of life.

With spare money in hand, they often choose to eat outside.

At this time, Haidilao, which is not very expensive, has good service, and is of high quality, has naturally become the first choice for the people.

It is no exaggeration to say that any operator who chooses to join Haidilao has made a lot of money this year.

For a moment, Haidilao became a representative of food in several cities centered on Hangzhou.

Under this situation, Haidilao's business is very hot, and it also sold crayfish in advance.

At night, basically every shop is full.

Especially the main store, the tables are turned at least three times a night.

These two months are Shang Yuanming's busiest two months.

After Haidilao's fame became completely popular, more and more people wanted to join Haidilao and make money by relying on this.

Faced with the pursuit, Shang Yuanming was not blindly arrogant. He firmly remembered what Chen Jianghai said to him before.

No matter who wants to join Haidilao, its qualifications must be strictly reviewed.

Once any condition fails to meet the standards, you cannot join Haidilao.

If Haidilao wants to operate well and maintain a brand, it must raise the threshold for entering this industry.

Relying on this threshold, Shang Yuanming defeated a group of people.

This group of people want to make money by Haidilao, but they do not have enough strength, or they may have problems of one kind or another.

If you do not meet the franchise conditions, Shang Yuanming will naturally not make an exception.

The Haidilao brand cannot be affected by any negligence.

As a result, some problems caused by Shang Yuanming were also caused.

These people did not get the right to join Haidilao, so they had bad intentions.

OK, since you don’t let me join, can’t I just start by myself?

They opened their own hot pot restaurant according to Haidilao's model.

Especially their names can be said to be a variety of imitations and similarities.

Like fishing on the sea, fishing on the sea, underwater guys, etc., they all play the edge balls.

When Shang Yuanming saw the names of these stores, he was also amused and crying.

I can only say that Haidilao is too popular, and there are too many people who want to follow the trend and make money.

Shang Yuanming is now very troubled with these trademarks and doesn’t know how to solve them.

So this time, Shang Yuanming came to Pingshan and wanted to ask Chen Jianghai how to solve this problem as soon as possible.

Otherwise, these miscellaneous brands will not only steal their own market, but may also affect the Haidilao brand.

When Chen Jianghai heard this question, he was not surprised and smiled slightly: "Brother-in-law, I think Haidilao should set up a legal department."

As Haidilao becomes more and more famous, more and more people will steal Haidilao’s trademarks.

This kind of thing will happen all the time in the future and is almost inevitable.

Instead of always having a headache about brand maintenance, it is better to set up a legal department directly to deal with such infringement disputes.

Moreover, with the expansion of Haidilao's scale, many things will involve the law in the future.

Chen Jianghai has always believed that professional things should be left to professionals.

Hearing Chen Jianghai's suggestion, Shang Yuanming frowned slightly and said in a pondering voice: "Jianghai, I have to build a legal department now. It takes a long time. It is really impossible to relieve my near thirst!"

Chen Jianghai could naturally understand Shang Yuanming's concern.

By the time the Legal Affairs Department was built, these fake trademarks might have destroyed Haidilao's brand image almost.

Chen Jianghai simply said: "It doesn't matter, I can ask Qiu Hai's legal department to help you deal with this matter first."
Chapter completed!