Chapter 1763 The gate to another world

Chen Jianghai patiently explained: "Actually, it's very simple. For example, if netizens search for shoes, they will rank the shoe factory that paid for it to the top. So that they can get the advertising fee?

When Ma Tian heard Chen Jianghai's method, he was shocked and quickly frowned: "Mr. Chen, isn't this disturbing the results of user search?"

"As long as it is within the controllable range, there is no big problem."

Chen Jianghai said calmly.

The method Chen Jianghai mentioned is the ranking search algorithm used by Qiandu in his previous life.

Of course, Chen Jianghai's algorithm will not be as crazy as Qiandu.

Search engines can indeed make money by selling advertisements, but they must control a certain degree.

You must have your own principles and bottom line.

Otherwise, it would be like opening Pandora's magic box, and the consequences would be unimaginable.

In the previous life, Qiandu fell into the last step because he failed to control the scale well.

According to Chen Jianghai's idea, the minimum point is that whoever gives the advertising fee is not to be ranked first.

Ma Tian and the others must develop an algorithm and standard to avoid this situation.

Especially for medical-related products, you must be very cautious.

This kind of thing must be strictly reviewed, and those that do not meet the standards must not be ranked.

In short, search engines must not be allowed to operate on their own, otherwise problems will arise sooner or later, and reputation will be bad.

The reason Chen Jianghai did this is because there are still few fraudulent companies in China now, so there is no need to worry about this problem for the time being.

Even if you open bidding rankings now, you can't actually make much money, mainly to accumulate experience.

With the development of the times, the money you can make will definitely increase in the future.

What Ma Tian and the others have to do now is to explore this model first, avoid some problems, and further develop and improve this model.

Accumulate experience in the early stage and avoid some of the focus that will inevitably lead to problems as much as possible. It will be much more convenient to do it later.

The only drawback of this method is that it must be taken to prevent it.

Ma Tian and the others must do a good job of screening and not allow some bad information to be ranked at the forefront of user search results.

To put it simply, it means you have to make money, but you must never make bad money.

Ma Tian thought for a while, then he raised his concerns carefully: "Mr. Chen, will too many advertisements cause users' plans?"

Now, no matter which website it is, advertising is fixed.

The content of each web page is limited, which leads to limited advertising fees charged by the website.

Moreover, once there are too many advertisements, it will greatly affect the user experience, resulting in user churn.

What a website can exist is the number of users.

This is definitely a paradox.

It is precisely for this reason that many websites try every means to insert advertisements into web pages.

With too many advertisements, users will have no experience when using them.

Chen Jianghai said directly: "Then we can display keyword search results on the left and keyword search advertising results on the right."

"Compared with other websites, our homepage is clean and there are no fixed advertisements on the page."

"For example, if a user searches for clothes, various clothing brands will appear on the advertising bar on the right.

In this way, you can receive advertisements from many companies at the same time."

When Ma Tian heard this, he was stunned.

If this can be done, then this search engine is definitely a powerful tool for making money.

Traditional portal advertising, with dense pages full of advertisements.

With too many advertisements, users will naturally become disgusted, their experience will decrease, and users will feel resistant.

The method proposed by Chen Jianghai perfectly solved this problem.

After listening to Chen Jianghai's words, Ma Tian suddenly became enlightened, as if the door to another world was opened.

After he savored it carefully, he naturally knew what to do.

However, as a person who has studied the Internet, Ma Tian is actually very clear in his heart that if he sells advertisements in the past two years, he will not make much money at all.

After the development of China's Internet, we will definitely earn a lot of advertising fees.

Thinking of this, Ma Tian was immediately excited.

He did not expect that Chen Jianghai's light words would solve his long-standing doubts.

In fact, this method can be completely put on instant messaging software.

When he thought of this, Ma Tian no longer had the intention to chat with Chen Jianghai again.

He only has one idea now, and get this pattern out as soon as possible.

It doesn't matter how much money you can make, as long as you can make money.

For the current Internet, everyone wants to find a reasonable profit model and survive.

But after thinking about various solutions, it seems that it is not feasible.

But the model proposed by Chen Jianghai is definitely eye-catching.

Ma Tian can imagine that once it is implemented, it will definitely be able to make a profit.

Moreover, with the further development of the Internet, it is very likely to make a lot of money!

"Mr. Chen, I know what to do. I will ask someone to do an advertising ranking algorithm now."

Ma Tian replied with an excited look on his face.

Chen Jianghai didn't say anything and hung up the phone directly.

He could fully feel that Ma Tian might not have the heart to talk to him about anything else at this time.

It is actually very normal for Chen Jianghai to use search engines to sell advertisements.

Google and Qiandu in their previous lives all relied on selling advertising to survive the Internet bubble in the early stages.

It's just that their choice is a little different.

There are four main factors that affect search engine advertising costs.

They are advertising coverage, average page ad number, ad click rate, and effective costs incurred by ad clicks.

The choice between Google and Qiandu is different, and it can be seen from these four factors.

Let’s talk about Google first, it starts with the effective fees for advertising click-through rates and advertising clicks.

It is naturally very difficult to start from these two points.

Google has carried out sustainable search engine push through its own reasonable calculation formulas.

For Qiandu, it is to start with the two easiest factors.

Ad coverage and average number of ads per page lead to thousands of search results, which are basically advertisements.

At the same time, Qiandu also engages in bidding rankings, and whoever gives more money will be recommended.

Even if you are a liar, as long as you give enough money, Qiandu will still recommend it without hesitation, so that you will not care about the authenticity of the advertising content.

On the other hand, Google has added a computer system to screen most scammers.

Strictly speaking, Qiandu also has similar calculation formulas, but it is useless.

At that time, Qiandu had only one idea, that is, to make as much profit as possible.
Chapter completed!