Chapter 1902: The trouble is in big trouble!

Chen Jianghai waved his hand and asked calmly: "Brother-in-law, don't rush to apologize to me first. Let's talk carefully about what happened."

Shang Yuanming sighed slightly, and then told Chen Jianghai the whole story.

Since Haidilao opened, its business has been very booming.

With Chen Jianghai's general direction as a guide, Shang Yuanming is also very comfortable in doing things.

Last year, Shang Yuanming, who was full of fighting spirit, began his path of expansion.

Before the expansion, he also sought Chen Jianghai's opinion, which was to join a chain store.

Regarding this matter, Shang Yuanming did indeed strictly follow Chen Jianghai's wishes in the early stage.

Haidilao's brand effect is there. At the beginning, the chain store business was quite good. It can be said that it was popular one by one and developed very quickly.

After seeing this situation, Shang Yuanming was very happy and even full of confidence, preparing to open Haidi across China and become a truly leading catering company.

He really didn't expect Haidilao to develop to such a scale in a short period of time.

Of course, Shang Yuanming also knew very clearly that most of this was Chen Jianghai's contribution.

Without Chen Jianghai's guidance, it would be impossible for Haidilao to develop to such a level in such a short time.

Of course, even in this case, Shang Yuanming did not prevent him from regarding Haidilao as his career.

After all, in his opinion, people like Chen Jianghai must have focused on the world, and naturally they don’t like things like catering.

Success in a career is a dream for every man.

Shang Yuanming believes that if Haidilao continues to become the largest catering brand in China, it is just around the corner.

It is even possible to learn from Chen Jianghai, so that this brand can go abroad and become popular all over the world.

But sometimes, bad things often follow good things.

Haidilao adopts the form of chain store franchise, which greatly accelerates its expansion.

Seeing such a great prospect, Shang Yuanming couldn't help but feel a little proud.

Chen Jianghai’s previous meaning was to let Haidilao develop in big cities first.

After the big cities stabilize, they will gradually enter second- and third-tier cities and make steady progress.

At this time, Shang Yuanming was stunned by the victory in front of him.

This time, Shang Yuanming did not pass Chen Jianghai, but made a good decision and directly opened branches in second- and third-tier cities.

Moreover, he was ambitious and did not try carefully, but instead opened many homes in one breath.

I have to say that Haidilao’s consumption positioning is considered medium in first-tier cities.

But for second- and third-tier cities, this price makes ordinary people feel a bit high.

In this case, Haidilao will definitely not be able to develop in these second- and third-tier cities with low income levels.

Shang Yuanming didn't think so much at that time, and he deliberately relaxed the conditions for joining.

In this way, it will attract many people who want to make quick money.

At this time, Shang Yuanming's review of the franchise conditions was no longer as strict as before.

In his opinion, Haidilao is now famous and has a high status in the hearts of consumers, which is enough.

The most important thing now is to open the branch as soon as possible.

These operators in second- and third-tier cities do not do their business according to the contract.

In all aspects of business, it is not as good as Haidilao in first-tier cities.

The price is opaque, the ingredients are not fresh, and the service is not thoughtful. These are some of the problems exposed now.

Haidilao, a second- and third-tier city, is now like a bunch of bombs.

Once it explodes, the entire Haidilao brand may be gone.

At this time, Shang Yuanming felt something was wrong, so he hurried over to seek Chen Jianghai's help.

After hearing this, Chen Jianghai frowned slightly.

This matter really needs to be properly resolved as soon as possible.

Otherwise, it would be too dangerous for the entire Haidilao brand.

If you are not careful, it will be a situation that will never be restored and will destroy the Haidilao brand.

Fortunately, Shang Yuanming came here in time, and the impact of these problems has not yet spread out, and there is still room for maneuver.

Shang Yuanming didn't expect that his decision would cause such great trouble.

Shang Yuanming has not actually fully realized the severity of the matter.

But he knew one thing, and these problems must be solved as soon as possible.

Otherwise, it would be unlikely if you want to solve it when it explodes later.

In order to solve this problem, Shang Yuanming did not actually come to Chen Jianghai as soon as possible, and he also tried his best to think about a lot of solutions.

However, after these methods are implemented, the effect is not very good.

These direct stores are far away in second- and third-tier cities, and Shang Yuanming is not binding enough on them.

The owners of these stores don’t care about the brand. They only think about one problem, that is, making money.

If they strictly follow Haidilao's standards, they may not make money and they will have to post a lot of money into it.

According to their own routine, they can naturally make a lot of money.

Now that Haidilao's reputation has been gained, many consumers want to give it a try.

The only problem is the initial investment cost.

Taking this into consideration, these operators naturally have to find ways to reduce the price.

These shop owners want to make money, and when the price drops, they naturally have to be retrieved from other places.

The easiest way is naturally to do something about cost and manpower.

Use the ingredients a little more slowly, and you don’t need so many requirements to recruit people. Just be able to do things.

Sure enough, as soon as the price dropped, many consumers flocked to the store.

Regarding the Haidilao brand, it has been quite popular in recent years.

Now that they come to this small place, they naturally want to come and taste it.

I have to say that the early business of these stores is quite good.

Of course, Chen Jianghai knew that such a hot business was exchanged for Haidilao's reputation.

After a while, these stores will definitely not have any business.

Consumers are fooled once, but they will definitely not be the second time.

These operators cannot see this, and what they can see is the surge in turnover every day.

Now that Shang Yuanming asked them to close their business and rectify, they naturally would not agree.

This is their financial path, and only when they can agree will there be ghosts.

Besides, the emperor is far away, and they are not afraid of Shang Yuanming doing anything.

It was not until this moment that Shang Yuanming realized the seriousness of the problem, so he seemed to be asking for help from Chen Jianghai.

Chen Jianghai asked directly: "Then have you ever thought about using a contract to solve the problem?"
Chapter completed!