Chapter 279 A point of focus on publicity

Of course, Chen Jianghai could guess Chen Shuyao’s thoughts and replied with a smile: “Of course you can’t just let it go, but it’s not appropriate to ask a lawyer to sue them.”

"Our country's laws are not so sound in this regard. We cannot obtain strong evidence. We can only argue with each other, waste energy and time, but we may not achieve any good results."

"The best way now is to issue a statement to condemn them and take a positive image in public opinion."

Chen Shuyao raised her eyebrows: "Send a statement?"

"Yes, it's better to quarrel with them in the air, so that you can keep the news hot.

Continue to let them promote our lamb wine for free.”

"At the same time, our advertisements should also be put on the market, bombarding people's audio-visual, and letting everyone remember this unique wine."

"This multi-pronged approach will definitely be a step further than our original publicity plan."

Chen Shuyao thought about it and said this was indeed the case, so he quickly said, "Okay, I understand, then I will do this."

Next, from the public's perspective, Chen Jianghai launched a counterattack.

First, a statement was issued to condemn the bad media, and then responded and explained a small number of facts misinterpreted by the media.

At the same time, he deliberately brought private goods to explain the historical heritage of lamb wine, which was also an endorsement of Jia Dewang's identity, highlighting his title as the inheritor of inculcnical material heritage, and trying to maximize the lamb wine.

Chen Jianghai is not bragging randomly in this regard, but in fact it is well documented.

Jia Dewang made this wine for three generations, and the old and young people in Chenjia Village could also testify for the Jia family.

As for the history of lamb wine itself, it can be found in some historical documents.

Once such a profound historical heritage is promoted, the effect will naturally be self-evident.

After all these preparations were done, various advertisements for Lamb Wine were bombarded.

Of course, these advertisements were not made casually by those in the advertising department, but were handled by Chen Jianghai himself.

The advertisements do not have fancy content, they are all quoted from classics.

Lamb wine is recorded in "History of Wine".

Zhuge Liang sang in the opera "The Empty City Plan" and said, "I have lambs and wine to reward the three armies."

"Sanqu" says that the golden cup is full of lamb wine, which is not like the spiritual buds and golden cups!

"The Fu of the Year Han Xuan" says that you drink lamb wine when you drink drunk with a drink.

There is a clear record in "Compendium of Materia Medica": lamb wine strengthens the spleen and stomach, nourishes the waist and body, and replenishes vital energy.

This is a point that Chen Jianghai focused on publicity.

If you play the cultural card, you will be able to get the full force.

Play the health card and promote the effects of health care.

After all, in the public's psychology, especially women's cognition, alcohol is not a good thing. Drinking too much harms the body and is not good for the stomach and liver.

But lamb wine has so many benefits, it can be called medicinal wine and has great health value.

This is a very important breakthrough point, which is different from other good wine points. Of course, we need to explore in depth and publicize it.

Once this perception is accepted by everyone, the future of Lamb Wine will inevitably be bright and infinite.

With its taste and quality, it is not impossible to become a famous Chinese wine comparable to Wuliangye and Feitian Moutai after a period of precipitation.

After these waves of plans were implemented, Lamb Wine became famous for a while.

Even a small number of people still look at Lamb Wine with suspicion, thinking that it cannot be as magical as mentioned in the advertisement, but they will try to buy a bottle and experience it for themselves.

At this time they will find that lamb wine is not easy to buy.

The first batch of lamb wines in Chenjia Village's winery have not been brewed yet. The only lamb wines circulating on the market are all preserved by Jia Dewang before. The quantity is really limited and cannot meet such a vast market demand at all.

Now, due to media reports, Chen Jianghai and his team's plans have been disrupted all at once.

Chen Jianghai had to adjust the plan according to the actual situation, and make publicity in advance, as he said to Chen Shuyao on the phone.

Because of the media's rush to report, the effect of advertising at this time is naturally very good, and Lamb Wine has become famous in advance.

But what followed brought about some other problems.

According to the original plan, we should wait until the first batch of lamb wine is produced from the winery, and then we should make the taste good before we promote it.

At the same time, lamb wine is just put into the market to meet the needs of consumers.

This is linked one by one, with a set rhythm, and it takes time to complete it. No problem can occur at any step.

The time to brew wine is just right for the market. In addition to Meihua Supermarket, other major supermarkets and tobacco and alcohol stores should be distributed simultaneously.

In this way, when everyone knows this brand, the supply is sufficient when they want to buy it.

But now, we definitely can't do this.

Nowadays, the place where you can buy lamb wine is Meihua Supermarket. The farmhouse in Chenjia Village has sold all the prepared promotional wine in just a few days.

Many people come here after seeing news reports or because their friends try it.

During this period, Chenjia Village Farmhouse also ushered in a peak due to the emergence of lamb wine.

Fortunately, it is not a holiday, otherwise it is likely to be overcrowded, and a farm stay can't afford so many tourists at all.

After all, lamb wine aroused the curiosity of many people, and everyone wanted to try this kind of wine that could make Chen Jianghai work so hard in advance.

You know, even the previous closure wine, Chen Jianghai did not take such care. He directly injected a sum of funds and threw them to Chen Shuyao for processing.

At most, I put some effort into promoting Taibai Xianjiu later.

The last tourists Hu Shulin and Chu Zifeng have been obsessed with lamb wine since they returned from the farmhouse in Chenjia Village last time.

It’s just that the lamb wine is not on the market now, and the two of them don’t know where to buy it.

By chance, Hu Shulin came to Meihua Supermarket.

As a result, as soon as I entered the door, I saw lamb wine and rushed up directly.

Because Meihua Supermarket mainly promotes lamb wine, the location is very conspicuous.

Hu Shulin picked up the wine placed on the display stand, opened the packaging box directly, and took out the wine bottle inside.

The last time I drank it at a farmhouse in Chenjia Village, I had a white porcelain bottle. He didn't see the outer packaging, but there was an outer packaging in the supermarket.

He needs to confirm whether this exquisitely packaged wine is the lamb wine he has ever drunk.

Take it out and see it, it's true!

This made him breathe a sigh of relief.

The ink paintings on it are exactly the same, and it will definitely not be wrong.

This wine has just come out and is not famous, so it will not be imitated by others.
Chapter completed!