Chapter 294: A reassurance pill

Then, the mother and daughter found Chen Liye and Wang Shufen and others respectively, started to do ideological work, and continued to canvass votes for the singers they liked.

The old man naturally agreed happily.

The finals of Super Girls lasted for three days before they were selected. In these three days, Xijiang TV's ratings hit a new high again.

It is far ahead of other TV stations.

It even caught up with the pace of the Spring Festival Gala.

It is conceivable how successful his plan was this time.

When the ratings came out, the industry was even more infuriating. Other TV stations had previously conducted various evaluations of Xijiang TV's strategy.

Basically, they all gave high evaluations.

But what they didn't expect was that the result was much higher than what they evaluated, which was simply a myth.

"I thought this plan was a masterpiece before, but I didn't expect his result to be even more amazing than I expected."

"Yes, over the years, no TV station has dared to pick the ratings of the Spring Festival Gala."

"What makes people feel most helpless is that even one-third of the audience ratings are not even enough.

However, today Xijiang TV has completely changed this pattern."

"The success of this plan, now when you think about it carefully, is perfect. One by one, one by one, first use mobile phones to vote for the championship to mobilize everyone's interest and participation, and then use lottery activities to activate the audience.

To attract people to be enthusiastic, I can only say one word, awesome!"

"You only saw one, but didn't see something deeper. The prize in his lottery was the pioneer mobile phone. When everyone heard about drawing a mobile phone, they became interested, but they ignored an important point, including us insiders in the industry.

I didn’t find out that this is actually an advertisement. With the rise of TV ratings, the influence of pioneer mobile phones has also been deeply rooted in people’s hearts.”

"This is a subtle influence. At first you may not feel anything, but then you will find that when you think of your phone, the pioneer brand will appear in your mind unconsciously."

"I didn't expect that a small plan contained so many things. I don't know how Qi Jingyi from Xijiangtai came up with such a good plan."

"Everyone is familiar with Qi Jingyi. After so many years, don't we know what level he is?

How could he come up with such a good plan?”

"With Qi Jingyi's level, of course it is impossible to come up with such a good idea.

I have confirmed from my friends that this plan was proposed by Mr. Chen of Qiuhai Group, and he called the pioneer mobile phone soft advertising, but in fact it did achieve the effect of advertising."

"It's him again! This person is simply amazing, and this set of things is worth studying.

The word soft advertising is also used very appropriately, and I think everyone can learn it.

The ads are too stiff now, and the audience has been tired of it."

As these industry insiders said, after Chen Jianghai's operation, the pioneer mobile phone became popular again with the popularity of the Super Girls Finals, and its sales increased a lot.

This also fully demonstrates that the effect of soft advertising is indeed good. Many peers have begun to conduct in-depth study and research, and then applied it to practice, and have achieved good results.

...

After the Super Girls Finals, the first batch of lamb wine was finally brewed.

Jia Dewang called Chen Jianghai as soon as possible and told him the good news.

Chen Jianghai was very happy when he heard this and asked impatiently: "It's been brewed! Mr. Jia, how does the wine taste like?"

This is what Chen Jianghai is most concerned about.

If the taste of brewed is too different from the flavor of lamb wine during promotion, it will be a mess.

After all, it was the first time to make a factory wine, and he felt a little confused.

Fortunately, Jia Dewang's answer gave Chen Jianghai a reassurance.

Judwang said happily: "Don't worry, I have tasted it with several wine tastingers from the side of the sealed wine. The taste of the wine is slightly different, but not too big, unless that kind of professional, ordinary people

I can't taste it at all."

"But this is normal. After all, I only produced such a little wine before, and there are differences in equipment, and various reasons are combined.

There will definitely be some difference in taste.

This is also expected.”

"And, I think this taste is more distinctive than what I brewed before. It has a hint of sweetness in the mellowness and is easier to eat."

"I think this taste will be more in line with the public's taste and will be accepted by more consumers."

Hearing this, Chen Jianghai was completely relieved.

Since Mr. Jia has come to such a conclusion, there is definitely no problem.

In Chen Jianghai's heart, Jia Ye is absolutely authoritative about the quality of lamb wine.

After all, he devoted his whole life to this lamb wine, and no one knows the beauty of this wine better than him.

Moreover, Jia himself has high requirements for the taste of the wine, and he must be quite sure that he can say such a thing.

There are subtle differences in the taste, but most people can't taste it, so there is no need to worry too much.

After all, not everyone can reach the level of sensitivity of Jing Zhongcheng's professional tasters.

Besides, Mr. Jia also said that the taste of newly produced wine will be more popular.

After Master Jia has brewed wine for so many years, his judgment on other wines may not be as good as Jing Zhongcheng.

But he is absolutely authoritative about Lamb Wine, and the conclusion he gives is absolutely convincing.

The Chen family also put down the stone in their hearts and asked again:

“How many bottles can the first batch of wine have?

The bottle we promoted before was 500 ml, and the bottle was used for the official version.”

Obviously, Mr. Jia also had calculations in this regard and had already had data in his mind, so he answered almost without thinking:

"There can be about 50,000 bottles. Because we only made raw liquor in the early stage, we don't need to leave base wine to blend with other types of liquors. All of these liquors can be put into the market."

“In addition, when our factory starts up, we cook a lot of wine every day.

It is just because of the limited number of wine cellars and the fermentation cycle, it will be slower if it is appropriate.

But overall, there will be a steady stream of wine production, and the output is still guaranteed."

Chen Jianghai nodded and said, "Mr. Jia, although output is important, for us, quality must be guaranteed."

"If there are 50,000 bottles, you need to keep 10,000 bottles in your hand.

In other words, we can only sell 40,000 bottles of lamb wine this time.”

When Jia Dewang heard Chen Jianghai say this, he couldn't help but frown and said, "I've heard from Shu Yao that girl, saying it's what hunger marketing is.

I didn't understand this very much after listening to it for a long time, but you are professional and you will do it as you said."

"But I heard Shu Yao say that the gap in lamb wine produced by market research is at least 100,000 bottles up.
Chapter completed!