Chapter 2157 gave them one more choice
Chapter 2157: Give them an extra choice
Smith pointed out the window and said, "The United States is expensive to have labor, and you also require every city to have such after-sales service."
"What a huge team of employees, the monthly salary alone is a huge expense."
"In addition to setting up after-sales points, etc., after a series of expenses, it is estimated that the profits of the electrical appliances we sell every month are not enough to fill in!"
“The overall sales of electrical appliances are getting lower and lower now.
This is caused by the economic environment, and we are simply unable to change it.”
Smith's view is of course Luo Hao's view.
Doing this is indeed good news for customers, but it is a self-destructive decision for the company itself.
Most people think so.
Of course, since Chen Jianghai said it, of course it was impossible for him to not have thought of this.
When Chen Jianghai saw the reaction of the two, he still looked calm and said slowly: "Smith, don't be impatient. Listen to me before expressing his opinion."
Smith nodded quickly and looked at him as if he was so gentle.
Even in his slightly anxious gaze, there was a hint of expectation.
Chen Jianghai pointed at himself with his finger and said seriously: "Do you think I look like a fool?
Didn't think of these?"
Smith quickly shook his head.
How dare he question Chen Jianghai!
Chen Jianghai continued: "Since I said that after-sales service will become a more important part than sales, there is naturally a corresponding method."
"I established the after-sales service. Although I serve customers, I am not a rich boy, nor God.
The reason I do this is of course for a purpose.”
"In the early stage, we first started to do the after-sales service to let customers form a habit. If the electrical appliances are broken, the first reaction is to look for the after-sales service rather than to buy new ones directly."
"At the same time, we have also established Qiuhai Electric's reputation with the help of this perfect after-sales service."
Smith nodded excitedly when he heard this and added: "Maybe we will run at a loss at the beginning, but over time, if there is enough amount of accumulation, we will naturally make a profit."
“At that time, even if our competitors react, it would be too late.
We have become bigger and stronger, and they cannot easily shake it."
Chen Jianghai nodded with satisfaction and reminded with a smile: "Of course, we are not saying that we will raise various prices later, but we must start from another aspect."
"If we become famous, there will definitely be people coming here to enjoy our after-sales service.
But at this time you have to tell him that our after-sales service is only for Qiuhai brand electrical appliances, and no other brands can do it.”
"In this way, will they buy Qiuhai's electrical appliances for the sake of after-sales service?
This is more realistic than spending a lot of money on advertising.
Because we are all facing high-quality customers who are really good at buying things.”
"Or it is, we provide free door-to-door repair appliances, but the repaired parts must be made of genuine parts from our Qiuhai Electric, and the price will be more expensive than imitation parts on the market.
As the saying goes, you get what you pay for, it is bound to be more secure.
"And we can also stipulate that if the damage is damaged within a certain period of time, it will be replaced for free, so that customers can support our Belus agent's products with greater confidence."
"In fact, the cost price of this genuine piece is not much different from the price of a imitation product. Wouldn't the extra money be compensated for the labor and other expenses?"
"Also, when customers buy our Qiuhai Electric Appliances, you can offer an additional after-sales package, and the specific price will be discussed at that time."
"For example, our electrical appliances were originally warranty for three years, but if we purchase after-sales packages, it can be extended to five or even ten years.
In order to avoid possible troubles in the future, we will likely buy them."
"Because once there is a problem with the appliance, the cost of repairing it may be more than the price of this after-sales package."
Smith was already excited and stood up, waving his fists and said, "Good solution! Now that they have bought this package, they don't need to worry about these problems at all."
“This is what makes money by taking advantage of their worry-free mentality.
It also fits the actual situation in the US market now.”
"In fact, as long as the quality of our electrical appliances is good enough, how can it be so easy to break down?
Therefore, we will definitely make a profit in our calculations.”
Chen Jianghai nodded with a smile and gave Smith an admiring look.
As a sure agent he chose, Smith has excellent conditions in all aspects.
Although it is difficult for him to consider these things independently, with a little guidance, he can see the benefits clearly.
As an agent, this is enough.
Chen Jianghai continued to summarize: "After following this set, after-sales service will expand with the development of Qiuhai Electrical Appliances."
"At the same time, Qiuhai Electric will also expand its sales due to its after-sales reputation, and even enter some markets that we did not originally occupy."
"The two complement each other. When the after-sales service occupied all places, it means that Qiuhai Electric has reached its heyday in the United States."
After listening to it, Smith became extremely excited and couldn't help but pace back and forth, imagining a bright future.
He never expected that this would be the way to solve the problem in the end.
This idea is simply amazing.
Chen Jianghai is indeed Chen Jianghai, and he was able to think of such a powerful idea.
If the after-sales service is made according to Chen Jianghai's plan, Qiuhai Electric will basically be invincible.
Other electrical appliance brands cannot be shaken at all.
In terms of brand effect, Qiuhai Electric will also overtake in one fell swoop with such after-sales service, and it is not impossible for the brand power to surpass other old brands.
Luo Hao was also shocked by Chen Jianghai's idea and couldn't speak.
This idea is simply amazing.
He never expected that he could start from this aspect.
After all, if you want to sell well, you have to reach the consumer's psychology and think about customers everywhere before they can buy it.
The after-sales plan of Chen Jianghai Lan is exactly what customers want the most and also like the most.
Who doesn’t want to save time, effort and worry when buying an appliance?
For this reason, they are willing to spend money.
The key is that they also think that the spending is worth it and there is no negative emotion.
Because if an appliance breaks down, it’s okay to have a small problem. Once it’s a big problem, the cost of repairing it in other places may be half the price of the appliance.
This is a very upsetting thing.
No one wants such a thing to happen to them, but no one can guarantee that such a thing will not happen to them.
So many people choose to buy a new electrical appliance as a replacement, saving time and effort, and are unwilling to go for repairs.
Chapter completed!