Qiuhai Group's sales strategy in the European market has completely changed. It originally planned to seize share in the primary and secondary markets and established European home appliance companies, but now, Chen Jianghai has decided to use Yaxun Company to break the situation and make Yaxun Company a Qiuhai company.

New sales channels for Haijia Appliances.

This matter has not caused much concern. Although Siemens, Philips and other companies have already known that they want to promote it, they have not paid enough attention to it.

At this moment, in a conference room at the headquarters of Philips in the Netherlands, a meeting between Mandrelaro, the president of Philips, and Berwick, the current president of Siemens, was officially held.

Along with them are several other giants in the home appliance industry, and their current meeting is precisely aimed at the Qiuhai Group's entry into the European market.

"Mr. Lalo, I think our strategy has worked."

"Although Qiuhai Group has established a company in the Netherlands, their sales channels in the European market have been blocked by us. In our hands, they cannot make trouble."

A CEO in the home appliance industry laughed and said. He looked at the report in his hand. Everyone had a copy of this report, which showed all the trends and purpose speculation of Qiuhai Group in the recent period.

This report comes from the Siemens Group. As a large and established company, their marketing department has dedicated analysts responsible for research reports on these things.

"A mere home appliance company from the East dares to put its idea into our territory."

At this time, another boss in the home appliance industry also smoked a cigar and said confidently, his eyes full of disdain and disdain.

"Who is the Qiuhai Group? How come I haven't heard of it before?"

"Yes, this Qiuhai Group has no information about them before."

Everyone started talking, and their eyes also focused on Berwick, the president of Siemens Group, and Lalo, the president of Philips.

In fact, to a certain extent, Philips' current main product positioning is mobile phones, not home appliances. Of course, they have also made great achievements in the field of home appliances, but compared with many home appliance company CEOs here, Philips's focus is not on the home appliance industry.

superior.

"According to the report, they seem to be joining forces with a Laomi company called Yaxun Company, which is mainly responsible for online sales."

"According to our speculation, Qiuhai Group plans to sell their products online and is conducting publicity and promotion."

Siemens Group President Berwick said lightly, with a little disdain in his eyes.

The many giants in the home appliance industry present were nothing in the eyes of Siemens. The reason why they invited these people over was simply to unite these rabble into a rope, so that it would be easier for them to suppress the Qiuhai Group.

In terms of sales volume alone, these home appliance companies are completely inferior to Siemens Appliances.

"Haha, online sales, what is the name of the boss of Qiuhai Group? I have forgotten it. He can think of such a method. It is a strange thing."

Lalo, the president of Philips, laughed and said that he actually has no feelings for Chinese people and does not have any discrimination...

It's just that he despises that an Eastern company dared to enter the European market, and even took the initiative to tell Philips. That's all, Philips hired a vice president, but he was so arrogant, and he didn't even see it!

This attitude completely angered the president of Philips.

"What is online sales? No one has heard of it, right?"

Many CEOs in the home appliance industry joked.

"Actually, this is not a new thing. With the development of the Internet, many websites are operating some store-related business activities, but generally they just sell unwanted clothes, some old furniture, etc. Who knows the new products?

Buy online?"

Berwick laughed. Judging from the current environment, online shopping is completely unrealistic.

After all, a home appliance costs a lot of money. In this case, no one wants to be taken advantage of.

If you place an order online, what you end up buying is an old, broken

Defective product, then who can you talk to for explanation?

It is precisely because of this mentality that many people are mentally prepared to buy things online. They know that there is a high probability that they will buy some defective products. Therefore, when expensive items are involved, most people are more likely to buy them.

Willing to experience purchasing in offline physical stores.

This is also the reason why, in Chen Jianghai’s impression, Europeans do not like and prefer online shopping.

Now, what Chen Jianghai has to do is to change this stereotype.

The main purpose of letting Yaxun come to Europe to develop is to let Bezos crack this hard nut.

If he can even handle Europe, then Bezos will have accumulated a lot of experience and will not be helpless when facing many businesses in the future.

It's just that now, these bosses at Philips headquarters look at this emerging thing very greenly.

"But, I think we should not underestimate the Qiuhai Group. Their boss Chen Jianghai is a very capable businessman. The products of the Qiuhai Group in Laomi are selling very well, so they are thinking of coming to Europe.

develop."

"Now that they have launched an online shopping model, we must also be careful."

After all, Berwick's Siemens was severely suppressed by the Qiuhai Group in the Eastern market, so he did not think that the Qiuhai Group was a simple opponent.

So now, Berwick is very cautious about Qiuhai Group.

"Mr. Berwick, I think you are still too worried. There is a saying in China: What is it? Groundless worry. Yes, that's what it means. What it means is that you think too much."

As the president of Philips, Lalo is not worried at all about the threat posed by Qiuhai Group's entry into the European market.

Philips is the fifth largest mobile phone company in the world. Their main business is mobile phones. In terms of home appliances, they mainly make gadgets, so they are not worried about Qiuhai Group stepping over the line.

Because Qiuhai Group has already crossed the line.

In the mobile phone industry, Philips is also facing a blow from Eastern Communications.

"Mr. Lalo, I have an idea. I plan to organize a testing activity for Qiuhai Group's home appliances. I don't think these products from China can pass our European standards, so I want to take this opportunity to crack down on Qiuhai."

The group’s brand image.”

"The location is in the Netherlands, so I hope to get help from your Philips company."

This is the purpose of Berwick coming to the Netherlands.

When he finished saying these words, all the giants in the home appliance industry immediately cast their excited eyes, attacking a peer, which was a very exciting thing for them.
Chapter completed!