"You now have a huge user base. What you have to do is to screen in the background, select the group of users who have demand for home appliances and are planning to buy them, and then target them with ads."

"Westerners hate advertising. If you place home appliance ads on people who don't need home appliances, they will only become disgusted. The effect of such promotion is unsatisfactory."

"On the contrary, if you push it to users in need, it will be easier for them to choose our products."

"This group of people, called high-net-worth individuals, is also the main target of your advertising."

Chen Jianghai talked eloquently, and these words were like enlightenment, making Ma Tian immediately understand his shortcomings.

It’s just that the ads pushed by Ma Tian and others were not very effective, so no one soon chose to cooperate with them.

Don't treat everyone as a fool. No one will do anything without benefit.

Now that he heard Chen Jianghai's method, Ma Tian's eyes suddenly lit up.

He already understands where his shortcomings are.

"This method is about advertising, and there are also some methods of monetizing traffic. Please listen carefully."

Chen Jianghai planned to enlighten Ma Tian once and for all, so that he could develop in this direction in the future.

"Mr. Chen, please tell me, I'm listening."

Ma Tian's attitude was very respectful, with a look of admiration on his face.

I really don’t know how Mr. Chen has such a brain. He is obviously not in the Internet industry, but he is so clear about many things in the Internet industry.

This is simply a step-by-step guide on how to make money!

"There are many ways to monetize traffic, such as membership systems."

Chen Jianghai also used Penguin's trick. The membership system is an eternal monetization method in the Internet industry. Identity distinction is the best way to sell memberships.

"In addition, your software has accumulated an amazing number of users, so you should expand your monetization channels."

"Like getting involved in the game."

Chen Jianghai said lightly, he pointed this out.

"The entertainment industry is always an enduring industry. Comics, games, and movies can all be integrated into the Internet. You can sign contracts with relevant copyright owners and attract them to your software.

Take games as an example, you have a huge number of users, and game publishers will definitely take a fancy to your user base."

"At this time, you introduce the game, and then share it according to a certain proportion and get the commission. Isn't this a means of monetization?"

This point raised by Chen Jianghai deeply touched Ma Tian. They have already begun to contact many related companies in Laomi, including game companies, comic companies, and even some best-selling authors. Ma Tian has been in contact.

The purpose is also to invite them to settle in our software, so that it will be a win-win situation.

"In addition, the presence of enterprises will also be an important means for you to earn commissions."

Chen Jianghai thought about it, and concluded that as long as there are enough users in the development model, it will definitely attract major officials to settle in. They need more rights and have more demands. These are the things that can be sold to them.

Of course, I'm afraid Ma Tian needs to study this aspect himself.

Chen Jianghai picked up the tea cup and took a sip of tea. Ma Tian had already written down everything he just said.

Internet traffic is king. With traffic, you have unlimited funds. For each user, even if you earn ten dollars from them, millions of users will earn tens of millions of dollars.

Just a way to make money requires more thinking.

Chen Jianghai finished his tea and then came to the main point.

The biggest feature is its social nature. Socializing on the Internet can be a powerful tool for attracting traffic, but you also have to think about monetization methods, such as extending from online to offline gatherings."

When Chen Jianghai said this, Ma Tian became a little confused again.

"Mr. Chen, how do you extend it offline?"

Ma Tian said awkwardly that he was now a thirsty camel, while Chen Jianghai had a bundle of green branches and leaves in his hand.

"United Commerce!"

Chen Jianghai twitched the corners of his mouth and said, Do you still need to ask about such a simple matter?

"As I told you, contacting companies to settle in is the same as contacting merchants to settle in. You can unite some local businesses to carry out some activities, and this activity will be promoted online on your software, and ultimately lead to

In the process of offline consumption, you earn commissions while the merchant sells the goods."

"What I said about this model is actually not detailed enough, but that's the general idea. The rest needs to be brainstormed and discussed by people within your company."

Chen Jianghai thought about it and realized that the monetization methods he mentioned today are actually enough to maintain basic operations.

"Mr. Chen, listening to you is worth ten years of studying. If I could have thought of these things earlier, maybe we would have made a profit long ago."

Ma Tian said with deep emotion.

"You don't have to worry now. What you need to do at this stage is to continue to expand your software promotion efforts and strive to let young people all over the United States use your software. In this regard, you also need to use some gimmicks. As for the specifics

How to do it, you need to think about it yourself. "

Chen Jianghai stopped clicking and patted Ma Tian on the shoulder with a smile.

Millions of users are too few.

Although Ma Tian was very satisfied, Chen Jianghai knew that Penguin alone had accumulated far more users than this number.

This is still in China. The domestic Internet development is much slower than that of Lao Mi. This shows that Lao Mi will have more users, but it only has a few million users.

"By the way, I can also give you a suggestion."

Chen Jianghai seemed to have thought of something, and then a smile appeared in his eyes.

"People's lifestyles may change a lot in the future. Just like in the past, if people wanted to know information, they had to spread it by word of mouth and eventually reach somewhere."

"Later, the way people conveyed messages was through letters."

"Later, people started making phone calls and sending telegrams. This was undoubtedly a huge improvement."

When Chen Jianghai said this, Ma Tian became thoughtful.

"Now, we only need to use some fixed software to know what happened thousands of miles away one minute ago. But in this case, we have to go online and read text messages."

"Have you ever thought about what if it were formed in the form of short videos? Would this be another kind of revolution?"

Chen Jianghai's idea made Ma Tian fall into deep thought. He didn't know how to express the model mentioned by Chen Jianghai, but vaguely, he seemed to have found a direction.

"In addition, if you insert a video player into your software, people can record what happens in their lives at will, and then upload it to the Internet for everyone to watch. Will this be a new kind of

What about the Internet development model?”
Chapter completed!