Chapter five hundred and thirty-ninth its positioning(1/2)
Chapter 539 Its positioning
The launch of DVD has caused a stir and disrupted the deployment and plans of many people.
However, Gao Yingqing was not affected by this and the price was reduced in an all-round way.
This time, the price reduction is uniformly targeting the ex-factory price and trying to give benefits to dealers as much as possible.
The fierce price war in the instant noodles market began.
There is only one idea for this price reduction, which is to rather not make a penny than make a profit and completely occupy the market.
Jiamei did not react much to such a price cut.
But no one knows what tricks Jiamei will do to deal with it later.
If you want to say the most uncomfortable thing now is Master Kong from Weizhou.
Master Kong can be said to be sandwiched between Unity and Family Beauty, and it is really uncomfortable to be neither up nor down.
If the price reduction is unified, Master Kong will definitely not be the opponent of Unity.
But if the price is not reduced, it will not be able to beat Jiamei.
Seeing this situation, Wei Zhou knew that if he was not decisive, Master Kong's market share would definitely be snatched away by two other companies.
"Brother, what should we do now?"
Wei Xing couldn't help but feel a little anxious.
Now Master Kong can be said to be facing a desperate situation, and no matter whether it is the future or the future, he has been blocked.
If you can't think of a good idea, Wei Zhou and the other four brothers can probably go back to the treasure island directly.
"We can't follow the unified price reduction."
This is the decision made by Wei Zhou.
"Brother, if the price is not reduced, we can't beat Jiamei!"
Wei Xing said with a bitter face.
“We also develop new products!”
Wei Zhou said very seriously.
"Brother, are you developing new products now?"
Wei Xing was a little stunned, "Can this be too late?"
"This is the only way now. If we cannot develop it, we can only go back to the treasure island."
Faced with such an answer, the two brothers in the office were silent.
"Brother, then you have to develop new products in the same direction, right?"
"My idea is to develop new products according to local dishes. What do you think of this idea?"
Wei Zhou had already planned this.
Wei Xing's eyes lit up when he heard this, "Brother, you have a good idea!"
"If you think it's feasible, then hurry up and start! Time is not waiting for me!"
"Okay, I'll make arrangements now!"
Wei Zhou nodded and replied.
The unified price reduction effect is very good, and dealers are basically only using unified instant noodles now.
All of them make money. If you can make more money in unification, you will definitely choose unification.
There are also dealers with thieves who called to ask if Jiamei would reduce the price.
With Chen Jianghai's method, Chen Shuyao naturally would not agree to reduce the price.
Seeing this, some dealers didn't say anything and hung up the phone directly.
Some dealers who are profit-willed even threaten Chen Shuyao, and they will no longer cooperate after not reducing the price.
The arrogant Chen Shuyao could not bear this anger and turned against these dealers on the spot.
If you don’t cooperate, you won’t cooperate. If you cry in the future, you will be crying.
Now Chen Shuyao also understands why Chen Jianghai asked her to develop new products in advance.
I believe Chen Jianghai had expected that today would be ready so early.
This time the new product is called simplicity noodles, and the price of one bag is only 50 cents.
However, the dough inside is not very big, less than half a palm-sized size for an adult.
Chen Shuyao gave this new crisp noodles, called the Elf crisp noodles.
At first, Chen Shuyao wanted Chen Jianghai to name her, but Chen Jianghai asked her to make her own decisions.
So she gave this name that caters to children and girls.
There are many flavors of the Elf Shrimp Noodle, braised, tomato, spicy, etc., with more than a dozen flavors.
Depending on the taste, the color of the outer packaging is also different.
In this way, consumers can know its taste just by looking at the color of the packaging.
Chen Shuyao admires Chen Jianghai's vision very much, but she is somewhat lacking in confidence in this new product.
After all, the Elf’s simple noodles are positioned as snacks, not authentic instant noodles.
Can this kind of product be put into the market really eliminate the impact of unified price cuts?
More importantly, Chen Jianghai had a very strange request, which made Chen Shuyao completely unable to understand.
According to Chen Jianghai's requirements, Chen Shuyao found several printing factories and made a batch of small cards.
The cards are shiny with golden surfaces and look very exquisite.
On the card, there is a lifelike character.
The source of these characters is the 108 heroes in Water Margin and various cartoon animals.
Chen Shuyao spent a lot of effort to produce this batch of cards.
First, I found someone to design the character image, and then went to the printing factory. After nearly half a month of work, this set of cards was born.
Chen Shuyao looked at the card in her hand. What's the use of this?
Things have reached this point, and Chen Shuyao knows that it is not the time to hesitate.
Soon, all the Elf Noodles from Jiami were launched.
The dealers did not refuse the Elf’s Simply Noodles this time.
After all, this is different from the positioning of unified instant noodles. Who wouldn’t want to make a penny more?
Those dealers who were rejected by Chen Shuyao were also waiting for jokes about watching the beauty.
"The unification has dropped to this point. Can Jiamei think that if you rely on this, you can turn the tables?
It's simply a delusion!"
This may be what most people think, thinking that Jiamei is simply struggling to death.
Nowadays, dealers in most cities have begun to stop purchasing goods from Jiamei.
After all, if the seller Midea pack of instant noodles, they can make at most 20 cents.
If you sell a pack of uniform noodles, they can earn 50 cents or even more!
In this case, Uni-Uniform instant noodles quickly occupied the market, as if they were already sure to win.
"Mr. Gao, I think Jiamei and Master Kang are gone at all now, right?"
Liu Yingqi's tone was full of confidence.
"Don't be too happy too early."
Gao Yingqing was very steady, "As long as the result doesn't come out, anything can happen.
What are the actions of Jiamei and Master Kong now?"
"I asked for some information. Master Kang planned to produce a new flavor of instant noodles. Now he is looking for suitable ingredients everywhere in Tianjin."
"Where is that beautiful family?"
From the order of questions, we can see that Gao Yingqing obviously attaches more importance to family beauty.
The Elf Dice Noodles have officially started to be distributed, and there are still many areas for sale.
All of the dealers under Jiamei have purchased the goods.
Chen Shuyao's requirement for this product is to clear the payment for the goods.
Dealers naturally would not agree. After all, Jiamei is weak now, and no one knows how the sales of this product are.
Chen Shuyao finally signed a three-month contract to return the goods according to Chen Jianghai's requirements.
To be continued...