Chapter 658: This money is definitely worth it

"Mr. Chen, will we also cut prices?"

Yue Hongsheng asked.

You should know that Zhong Mingtian’s price cut this time is quite large, with a machine being reduced by 100 yuan.

If Qiu Hai lowered the price, the other party's wishful thinking would not be made.

Who knew that Chen Jianghai smiled slightly after hearing this and said, "Why should we cut prices?"

Yue Hongsheng was stunned when he heard this: "Mr. Chen, do you mean we won't cut the price?"

"The price will definitely not be reduced. Our Qiuhai products are worth this price, so why should we reduce it?"

Chen Jianghai asked back.

Yue Hongsheng frowned, a little worried: "But if the price is not reduced, Chunlan is likely to grab the market back."

After all, 100 yuan is enough for many people to affect their shopping decisions.

Chen Jianghai said calmly, "Of course, we can't sit idly by, at least we can do one thing."

"What's up?"

“Play ads.”

Chen Jianghai’s idea was to take advantage of this time to post enough advertisements about Geli in Xijiang.

The content of the advertisement is also very simple, that is, to show consumers the technology and workmanship in all aspects.

The purpose of this is to tell consumers that Gli’s products are worthy of their price.

Yue Hongsheng was a smart person and soon understood what Chen Jianghai meant.

"Okay, Mr. Chen, I'll do it now!"

...

On May 1st, Bai Xiaoyue appeared in Chen Jianghai's office.

"Mr. Chen, you live such a cool life!"

Bai Xiaoyue looked at the young boss and said.

Before the Chinese New Year, Bai Xiaoyue and Bai Mingcheng returned to Xiangjiang, and they did not return to the mainland until today.

Bai Xiaoyue, who has been in Xiangjiang for so long, is now like a bird out of the cage, with the word "freedom" on her face almost written on her face.

Seeing Bai Xiaoyue, Chen Jianghai had a headache. Why is this girl back?

"Why don't you go back to Linghai?

Where is your dad?"

Chen Jianghai asked.

Bai Xiaoyue pouted and said, "Don't think I don't know what you are thinking. Let me tell you that my dad will stay in Pingshan next, and I am Qiuhai's manager!"

After hearing this, Chen Jianghai couldn't help but frown. This young lady really doesn't want to leave anymore.

"By the way, where is my office?"

Bai Xiaoyue asked.

"If you want an office, go find Hongsheng!"

Chen Jianghai waved.

Now Chen Jianghai just wants to send Bai Xiaoyue away as soon as possible, and it’s a headache to see her.

Bai Xiaoyue snorted, “Who is next to you?

My office is next to you.”

"Just find Yue Hongsheng and let him arrange this."

Chen Jianghai replied directly.

Although Bai Xiaoyue is in her early twenties, she still looks like a child when she is doing things.

If you can't give an explanation, you will keep chatting.

Sure enough, when Bai Xiaoyue heard Chen Jianghai say this, she immediately went to find Yue Hongsheng.

At this moment, the phone on Chen Jianghai's desk rang.

"Jianghai, the first batch of Tianfu Coke, has arrived at our warehouse."

Chen Shuyao's voice came from the phone.

When Chen Shuyao was in Sichuan Province last time, according to Chen Jianghai's method, he successfully reached a cooperation with Tianfu Cola.

And now, the cooperation between Jiamei and Tianfu Coke has begun.

“All the ads are put out?”

Chen Jianghai continued to ask.

Chen Shuyao nodded and said, "Well, we have all released it, but Keku and Pepsi have entered the domestic market, so I'm a little worried."

The acquisition of Tianfu Cola failed, but other soda plants, these foreign-funded enterprises did not give up.

Many soda plants have agreed to foreign-funded cooperation, and what awaits them will be malicious annexation of foreign-funded enterprises.

The only thing Chen Jianghai can do now is to let Tianfu Coke grow and grow as soon as possible and prevent these foreign-funded enterprises from making money in the country.

As for Chen Shuyao's concerns, in addition to his concerns about foreign-funded enterprises, there are also the costs of advertising recently.

You should know that the cost of this advertising has basically emptied all the money Jiamei has made recently.

Without Qiu Hai's support, Chen Shuyao would definitely not dare to do this.

The focus of this advertisement is the cooperation package between Tianfu and Jiamei.

Immediately, Jiamei and Tianfu will each launch a package.

The Tianfu package is a bottle of Coke and a bucket of instant noodles, and the price is set at 3.5 yuan.

You should know that a bucket of instant noodles is usually priced at three yuan, while a bottle of Tianfu Coke is priced at one yuan and five yuan.

In this way, it is equivalent to a one-dollar cheaper and food and drink, which is a very affordable and delicious combination.

As for Jiamei, there are many combination packages.

Bucket instant noodles and packaging noodles can be used with Tianfu Coke.

At the same time, Jiamei has also launched a special offer combination, one box of instant noodles and one box of Tianfu Coke, the price is only 50 yuan!

The specifications of a box are twelve, which means you save a full ten yuan!

In addition to newspapers and television, Chen Jianghai also sent people to go to the countryside to brush slogans.

The domestic township market is still blank now.

Jiamei can take advantage of this opportunity to occupy this market.

Of course, Chen Jianghai knew that a more important market would still be placed in the city.

If you only focus on the rural market, it will be a bit difficult to surround the city from the countryside in the future.

At the same time, this will also give urban consumers a concept that the level of Jiamei is low.

Once consumers form this concept, it is difficult to change.

Chen Jianghai specifically reminded Chen Shuyao that the rural market should not be ignored, but the urban market is their main battlefield.

"Okay, Jiang Hai, I understand, what else is there?"

After thinking about it, Chen Jianghai followed and said, "You should give Jiamei a brand culture as soon as possible."

“Brand culture?

What is it?"

Chen Shuyao asked in confusion.

You should know that even if the current instant noodle market is unified, it has not formed its own brand culture.

If a brand wants to continue to do it for a long time, brand culture is a very important factor.

Chen Jianghai had already thought about the answer to this question and said directly: "Your positioning is health!"

"No matter what, as long as you care about health, consumers will definitely care very much.

What Jiamei needs to do is to link the word health with Jiamei.”

"At that time, when consumers think of buying instant noodles, the first thing they think of was Jiamei."

"Okay, I get it!"

Chen Shuyao nodded and responded.

According to Chen Jianghai's opinion, the whole text of Jiamei's advertisement is also inseparable from the word "health".
To be continued...