Chapter 985: Change the angle and enter the battlefield

Ning Ruifeng knew very well that if this war was won, Changhong would stand at the top of China's color TV companies.

If you fail, then everything will be lost, and everything you have now will disappear.

This is definitely a big gamble for Ning Ruifeng and Changhong led by him.

However, right now, this is all Ning Ruifeng can do.

On March 26, 1996, Changhong officially announced the beginning of comprehensive price reductions.

Color TVs of all brands and types are sold at a large discount in 150 large shopping malls in 61 large and medium-sized cities across the country.

The profit margin reaches a terrifying 18% to 30%, which is simply staggering.

On this day, Ning Ruifeng rushed directly to the front line of sales in order to attract the attention of the media.

Wearing a red ribbon, he stood in front of the shopping mall counter, shouted loudly, and became a salesperson himself.

I have to say that Changhong really attracted a lot of attention on this day.

This news immediately shocked the domestic color TV market.

Everyone can't figure out why Ning Ruifeng made such a crazy decision?

The commercial gross profit of Changhong Color TV at that time was about 25%, but Ning Ruifeng dropped it by 30% in one breath. This was obviously unprofitable and might even lead to losses.

All color TV companies cannot accept this unreasonable and even brutal price reduction.

Such a price reduction no longer hurts the enemy by 10,000 yuan and hurts oneself by 8,000 yuan, but it is tantamount to cutting off one's own livelihood and destroying both fish and net.

It can be said that Changhong will not get any benefit at all from doing this.

At this time in Qiuhai Building, Yue Hongsheng reported the news to Chen Jianghai with a suspicious look on his face.

"Mr. Chen, is Ning Ruifeng crazy?

Can he still make any profit by lowering the price like this?"

Yue Hongsheng asked with a shocked look on his face.

Ning Ruifeng's crazy move probably shocked everyone in the country.

Of course, except Chen Jianghai who seems to see everything.

He smiled slightly and said calmly: "You underestimated Ning Ruifeng. He has a skill in lowering prices."

Later, Chen Jianghai told Yue Hongsheng the mystery behind it.

In fact, if Changhong strictly reduces the prices of all its products by 30%, it will go bankrupt soon.

Ning Ruifeng is very smart. Products with large price reductions are actually old products with the largest inventory and have been unsaleable for a long time.

He urgently needed to turn these products into cash, and it didn't matter even if he lost a little money.

As for new products and high-priced products, the price reduction is actually not large, and there is profit in it.

In this way, Changhong can quickly withdraw funds and at the same time make some profits.

After hearing what Chen Jianghai said, Yue Hongsheng also understood.

I have to say that Guo, Ning Ruifeng's business skills are quite remarkable.

"Mr. Chen, what should we do next?"

Yue Hongsheng followed and asked.

This color TV price war is coming fiercely, and Qiu Hai cannot avoid it.

Qiuhai currently has a small inventory, so the impact is not very big.

But Yue Hongsheng knew that Qiu Hai could not continue like this without any reaction.

Chen Jianghai didn't think twice and said directly: "Hongsheng, I have made an appointment with Director Zhuang of CCTV to make a documentary about Qiu Hai. I will contact him later and you will be responsible for arranging the connection."

Hearing Chen Jianghai said this, Yue Hongsheng was a little bit confused.

President Chen, is this all from that?

It can only be said that President Chen's thinking jumps too fast, Yue Hongsheng feels that he can't keep up.

"President Chen, aren't we talking about color TV?"

Yue Hongsheng asked a little bit.

Chen Jianghai nodded and answered with a smile: "Yes, this documentary was taken for color TV."

"Color TV documentary?"

Yue Hongsheng was stunned, and asked some incomprehensible asking, "President Chen, our color TV project has been established for less than a year, what's a good record?"

Yue Hongsheng believes that Chen Jianghai is just a joke.

Is the documentary shot like this?

Chen Jianghai does this, naturally there is a reason.

When all domestic color TV companies are worried about sales.

The focus of Mihai color TV is research and development, developing its own core technology, and realizing curve overtaking in the technical field.

Tong Qingxiong did not disappoint Chen Jianghai. During this time, he applied for a lot of patents for color TVs.

Many of them are core technologies, and the market is also the only one.

In the middle, it is naturally inseparable from Chen Jianghai's guidance.

Regarding this documentary of Qihai, Chen Jianghai is ready to make a series.

Right now, the price of the eyebath is coming, and the first one is naturally about Auihai color TV.

The market price battle in the market is so fierce that Qi Hai is indeed not a good choice outside.

What Chen Jianghai has to do now is to change the angle and cut into the battlefield.

As long as this documentary comes out, consumers in the market can clearly know how advanced these technologies contained in Mihai color TV itself.

With these leading world technology, it is fully worthy of the price of Mihai color TV.

In this way, it can completely lay the market impression of high -end and advanced products of autumn and sea.

"After it is released, you know why you did it."

Chen Jianghai smiled lightly, and did not explain too much.

Yue Hongsheng didn't understand what the truth was, but he didn't dare to ask more.

At present, he has another important question, and he wants to get a positive answer from Chen Jianghai.

"President Chen, don't we participate in this price war?"

Yue Hongsheng was a little anxious when he said this.

In his opinion, if Mihai participates in this price war, the probability of winning is quite high.

In terms of scale, Mihai has surpassed Changhong.

This can be seen from the monthly output of Mihai color TV.

More importantly, Mi Hai's wealth is thick, and this Changhong is completely incomparable.

At the same time, Qihai also has a huge overseas market supporting.

This makes it difficult for all domestic companies to look back.

There is no shortage of money in Qihai, there is no shortage of products, and there is no shortage of markets. These advantages are all afraid of opponents.

Not to mention that you are added together.

Yue Hongsheng is very affirmed. As long as Qi Hai has to enter the market, I don't know how to lose.

As long as you win this price war, it will inevitably be able to reach the top in the country and become the dominant overlord of the domestic color TV industry.

Chen Jianghai said with a smile: "Hongsheng, don't forget that we have a very important opponent."

When he heard Chen Jianghai, Yue Hong immediately reacted.

"Foreign -funded enterprises!"

He almost blurted out.

Chen Jianghai nodded, and said, "Yes, I believe that after this war, foreign companies will roll out."

Yue Hongsheng did not agree with Chen Jianghai's guess, and asked with hesitant:
Chapter completed!